This document provides an overview of a presentation on forecasting 2024 fundraising revenue. The presentation discusses developing fundraising plans rather than just budgets, and considers major donor projections, grant revenue forecasting, and enterprise revenue streams. It encourages nonprofits to view fundraising as a business and adopt a "perennial" mindset to generate sustainable, recurring income. The presentation also identifies five unproductive fundraising modes to avoid, such as being overstaffed, event-heavy, or operating in constant pressure. The goal is to help nonprofits realistically project revenue and cultivate diverse, profitable funding sources.
TechSoup Connect Texas: Go From Zero to Hero with GrantsTechSoup
Hosted by TechSoup Connect Texas on January 3, 2021
https://events.techsoup.org/events/details/techsoup-techsoup-connect-texas-chapter-presents-go-from-zero-to-hero-with-grants/
During this program with Will Yang of Instrumentl, we will discuss what about grants make them such a powerful source of funding, as well as what we can all do with our nonprofits to ready ourselves for grant success in 2022.
By the end of this program, you'll be able to understand:
Why grants are so powerful, especially in 2022?
What is prospect research and why is it important?
5 clear steps you can take to prepare your nonprofit for grant success.
Will works with Instrumentl. Backed by years of personal and professional experience in the nonprofit and academic arenas, the founding team came together to create the most comprehensive source of grant and funder data in the world, and designed it around the needs of our community.
Founded in 2014, Instrumentl was built to help fundraisers make the best use of their valuable time and energy. We make the grant process faster, easier, and more efficient, so you can do what you do best: make a positive impact.
About Will
Will Yang leads growth at Instrumentl, the online institutional fundraising platform for bringing grant prospecting, tracking, and management to one place. Instrumentl helps over 1,400+ nonprofits save time in finding and applying for more grants, with customers increasing their grant application output by 78% after a year of using the software while saving three hours per team member every week.
Will oversees community partnerships and can often be found hosting Instrumentl's bi-weekly partner workshops which feature top thought-leaders in the grant writing space. Hundreds of grant professionals tune in to these events to learn openly and collaborate with one another. These workshops featuring many of the few Grant Professional Association Approved Trainers and Amazon Best Selling educators allow Will to have a deep understanding of some of the many challenges nonprofits seeking grants face.
HCF Training - Building Sustainability Workshop covers:
Why do we need to plan?
• Fundraising methods
• Understanding the funder
• How HCF Training and Development can help you
TechSoup Connect Texas: Go From Zero to Hero with GrantsTechSoup
Hosted by TechSoup Connect Texas on January 3, 2021
https://events.techsoup.org/events/details/techsoup-techsoup-connect-texas-chapter-presents-go-from-zero-to-hero-with-grants/
During this program with Will Yang of Instrumentl, we will discuss what about grants make them such a powerful source of funding, as well as what we can all do with our nonprofits to ready ourselves for grant success in 2022.
By the end of this program, you'll be able to understand:
Why grants are so powerful, especially in 2022?
What is prospect research and why is it important?
5 clear steps you can take to prepare your nonprofit for grant success.
Will works with Instrumentl. Backed by years of personal and professional experience in the nonprofit and academic arenas, the founding team came together to create the most comprehensive source of grant and funder data in the world, and designed it around the needs of our community.
Founded in 2014, Instrumentl was built to help fundraisers make the best use of their valuable time and energy. We make the grant process faster, easier, and more efficient, so you can do what you do best: make a positive impact.
About Will
Will Yang leads growth at Instrumentl, the online institutional fundraising platform for bringing grant prospecting, tracking, and management to one place. Instrumentl helps over 1,400+ nonprofits save time in finding and applying for more grants, with customers increasing their grant application output by 78% after a year of using the software while saving three hours per team member every week.
Will oversees community partnerships and can often be found hosting Instrumentl's bi-weekly partner workshops which feature top thought-leaders in the grant writing space. Hundreds of grant professionals tune in to these events to learn openly and collaborate with one another. These workshops featuring many of the few Grant Professional Association Approved Trainers and Amazon Best Selling educators allow Will to have a deep understanding of some of the many challenges nonprofits seeking grants face.
HCF Training - Building Sustainability Workshop covers:
Why do we need to plan?
• Fundraising methods
• Understanding the funder
• How HCF Training and Development can help you
In this session I provide those in attendance with:
• Instruction in how to create a comprehensive development plan to grow private support
• Instruction on how to introduce major and planned giving as new plan components
• The Role of the Board of Director in implementing the fundraising plan
• A tool kit of documents and templates to help in developing a comprehensive development plan and create realistic development budgets to support the plan.
Legacy Giving Essentials: How to Build a Bequest ProgramBloomerang
https://bloomerang.co/resources/webinars/
Lori Kranczer will explain the importance of legacy giving within your development plan, and the 4 steps you need to take to increase bequest giving to your organization.
Introduction to the draft Strategic Plan (2016 - 2018)CISV International
This booklet will give you an outline of the Strategic Plan that will take us from 2016 to 2018. (Will also be available on Issuu and the CISV website next week)
Creating a Comprehensive Dev. Plan Including Major Gifts and Planned GiftsMichael David-Wilson
How to create a comprehensive development plan which includes major and planned gifts and a budget to support it.
How to turn your annual campaign donors into major and planned giving donors.
The benefits of integrating major and planned giving for your agency and mission.
Many entrepreneurs – social, triple bottom line or otherwise – do not avail themselves of all potential capital sources when seeking funding to grow or scale, limiting prospects to cash flow their initiatives. This seminar explores a range of options for funding: external in the marketplace, internal within an organization, new ideas and classics not to overlook.
For our NGOs and International Organizations to not only survive but thrive, we need to change the way we are funded and improve the way we work. We need to manage our organizations better, be more agile, and need to diversify funding to make them more robust.
In this webinar, we reflect on 10 years of transforming non-profits into agile and better-funded changemakers. We identify five essential attributes that have made some MzN partners successful and thrive through times of crisis. We look ahead to see what leaders can do now to create organizations that deliver profound impact and advance in a disrupted world.
In this session I provide those in attendance with:
• Instruction in how to create a comprehensive development plan to grow private support
• Instruction on how to introduce major and planned giving as new plan components
• The Role of the Board of Director in implementing the fundraising plan
• A tool kit of documents and templates to help in developing a comprehensive development plan and create realistic development budgets to support the plan.
Legacy Giving Essentials: How to Build a Bequest ProgramBloomerang
https://bloomerang.co/resources/webinars/
Lori Kranczer will explain the importance of legacy giving within your development plan, and the 4 steps you need to take to increase bequest giving to your organization.
Introduction to the draft Strategic Plan (2016 - 2018)CISV International
This booklet will give you an outline of the Strategic Plan that will take us from 2016 to 2018. (Will also be available on Issuu and the CISV website next week)
Creating a Comprehensive Dev. Plan Including Major Gifts and Planned GiftsMichael David-Wilson
How to create a comprehensive development plan which includes major and planned gifts and a budget to support it.
How to turn your annual campaign donors into major and planned giving donors.
The benefits of integrating major and planned giving for your agency and mission.
Many entrepreneurs – social, triple bottom line or otherwise – do not avail themselves of all potential capital sources when seeking funding to grow or scale, limiting prospects to cash flow their initiatives. This seminar explores a range of options for funding: external in the marketplace, internal within an organization, new ideas and classics not to overlook.
For our NGOs and International Organizations to not only survive but thrive, we need to change the way we are funded and improve the way we work. We need to manage our organizations better, be more agile, and need to diversify funding to make them more robust.
In this webinar, we reflect on 10 years of transforming non-profits into agile and better-funded changemakers. We identify five essential attributes that have made some MzN partners successful and thrive through times of crisis. We look ahead to see what leaders can do now to create organizations that deliver profound impact and advance in a disrupted world.
Leading With Impact: Looking Ahead at 2024 Trends in LeadershipBloomerang
Kishshana brings a wealth of experience from both nonprofit and corporate realms, offering a unique perspective that is both relatable and transformative. Learn about the synergies and distinctions between these two spheres and how you can leverage these insights for greater impact.
Google & Yahoo's Email Update: Your Must-Do ChecklistBloomerang
Google & Yahoo have new rules to prevent spam, and these rules went into effect on February 1. Here’s what you need to know and do to make sure the emails you send continue to reach your supporters.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
2. About Stephanie Sample
20+ years in the nonprofit sector
Find me online:
Fundraisingforthefuture.com
Linked In
Fundraising For The Future 2023
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3. The Answer Imperative
“C’mon, c’mon, c’mon…
We’re standing on one foot, impatiently
waiting for the shortcut, the method, the
guarantee. Skip the preamble and the
analysis- what’s your take? Don’t talk to
me about genre and method and history.
No time for that. What are we supposed to
do right now. Perhaps the reason we’re
struggling along the way, we forgot to
focus on the questions instead. More
answers are only going to insulate us
from the questions we actually need to be
focusing on.”
-Seth Godin.
Fundraising For The Future 2023
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4. Introduction
• Business Growth facilitated by business plans
• Who am I? Where can you find me?
• I am a teacher by trade.
• I am a business development consultant.
• You can find me consulting in person in
Albuquerque, New Mexico
• You can find me teaching at Grantstation, the
University of New Mexico Anderson School of
Management, Eastern Grant Forum, Southern
Grant Forum, Western Grant Forum, the
Association of Consultants to Nonprofits and
the Association of Fundraising Professionals.
• What qualifies me to present?
• Leading others through financial projections
• Studying business planning through the Profit
First model
• Actively using business plans as a growth tool
• Creating successful business plans and
fundraising projections for 1mil.+
organizations
2023 Fundraising For The Future
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5. Introduction
• What am I interested in?
• Future’s Thinking
• Fiscal Sustainability
• Why nonprofits don’t budget for surplus
• Organizational culture around goal setting
• What led me to present this?
• The desire to change the way organizations look at the
bottom line
• An urgency around the need for nonprofits to take
agency in their fundraising
• What are we going to learn/investigate today?
• How a fundraising plan can project for a profit
• How a fundraising plan can be grounded in reality and
not driven by pressures from the board or staff
• How existing activities can be leveraged to increase
revenue
2023 Fundraising For The Future 5
6. FFTF Growth Timeline
• In 2016: Sample launched her independent grant writing business, Sample
Consulting Studio (SCS).
• In 2018: Sample began subcontracting projects to grant writers and
managing a small team.
• In 2019: SCS grew to include 2 subcontractors with 5+ grant writing projects
monthly.
• In 2020, after studying Futures Thinking at the Institute For The Future,
Sample rebranded her business to Fundraising for The Future and began
offering business development services.
• In 2021, FFTF grew to a team of 4 serving nonprofit and for-profit clients
across New Mexico and the United States with grant writing and business
plan development healthy 6 figure business with a calculated profit margin
and clear business goals.
• In 2022, Sample planned for a sabbatical in 2023, and created a business plan
for an interim director. In 2023, Sample hired and trained an interim.
• In Q3 2023-Q2 2024, Sample is taking a 5-month sabbatical to research,
write and selectively teach.
2023 Fundraising For The Future 6
7. Why Fundraising Plans Are Important
Fundraising Budgets vs. Fundraising Plans
• A budget connotes restriction, while a plan
provides a framework that can be expansive.
• Tip: Building out your fundraising plan will help you
know how much energy and time you will spend on
fundraising activities in each quarter and what your
expected return will be.
• Pro Tip: Having objective criteria for new fundraising
activities will help you appraise proposals and ideas in
order to determine quickly whether or not the ROI is
significant enough to undertake.
Fundraising For The Future 2023
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8. Why Fundraising Plans Are Important
• Your Fundraising Team will save time and
energy thinking in advance about:
• Major donor asks and timing
• Events and financial goals for events
• Fundraising Communications
• Your Fundraising Team will have a
framework for vetting new fundraising ideas
• Considering staff time and tempo
• Mapping new projects into existing project
spaces
Fundraising For The Future 2023
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9. 2024 Revenue Forecasting
2023 Fundraising For The Future 9
• What are your Budget Assumptions?
• Inflationary pressures
• Expected drop in fundraising
• Increase in prices
• Are wages expected to increase or decrease?
• What is happening in the
world/nation/state?
• Writing Budget Assumptions down, then
taking a look at what we did and what it
brought in last year and make an across the
board assessment.
Fundraising For The Future
2023
10. 2024 Major Donor Revenue Forecasting
2023 Fundraising For The Future 10
● Granular projections are helpful if the team has
capacity to move through individual Major Donor
projections.
● CRM can provide a Data driven approach for setting
Major Donor Goals. Ex: We know we’re going to lose
x %, maintain x% and bring in x% of new funders.
● Levels of nuance are available based on team time
and resources.
● Average donor lifespan 6-7 years.
Fundraising For The Future 2023
11. 2024 Grant Revenue Forecasting
2023 Fundraising For The Future 11
• Determine grant projections per funder. Be realistic!
• Starting with your success rate from the last year, or
the last 3 years will ground your projection.
• Ex: Project 30% of new funding requests will be
funded. Project 68% of existing funding will be
funded. Project 50% of lapsed funding will be
funded.
• What is your overall grant strategy? Increase
existing funding? Bring in new funding? Have clearly
defined goals.
Fundraising For The Future
2023
12. 2024 Enterprise Revenue Forecasting
2023 Fundraising For The Future 12
Quick Poll
Which of the following qualifies as a Social Enterprise?
A- A nonprofit theater selling tickets for their shows
B- A nonprofit meal delivery service that offers catering
for businesses
C- An unrestricted gift to support general operating
expenses for a nonprofit
D- A paid course offered by a nonprofit to train
community workers in first aid
Fundraising For The Future
2023
13. Enterprise needs a home in your 2024 Business Plan
Unrestricted income that creates the path toward
sustainability and enhances your mission.
Renewable income!
● Is there a logical place for fee for service or product?
● Ticket sales for a theater?
● Sliding scale fee structure for high demand services?
Fundraising For The Future 2023 13
14. Planting Your Garden with Longevity in Mind
Perennials vs. Annuals
You have a garden plot to fill in. Each
year you hope to grow beautiful
flowers. You plant salvia, and yarrow
and bulbs.
Fundraising for your organization is
filling in your budget (your garden
plot).
2023 Fundraising For The Future
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Fundraising For The Future 2023
15. Language is Culture: The “P” Word
• How comfortable is your organization with
making a Profit?
• Are you conditioned to pass a budget with
minimal profit? Or a deficit budget?
• What would your leadership do if you had a
moderate surplus? A large surplus?
2023 Fundraising For The Future
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Fundraising For The Future 2023
16. Profit Mindset
● How many budgets have you seen in your nonprofit tenure?
● How many budget surpluses have you seen?
● Is this by chance or by design?
● What are the internal obstacles to passing a budget with a surplus?
● What are the external obstacles to presenting a budget with a surplus?
2023 Fundraising For The Future
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17. Opportunity Abounds. Anything is possible
Remember our garden analogy?
• Perennial plants regrow every spring, while annual plants live for only one
growing season, then die off.
• If you know that 40% of your garden is going to return with fragrance, color
and volume, you can focus on cultivating your annuals and “filling in” the
blank spots.
• The same is true with your Fundraising Plan for 2024.
2023 Fundraising For The Future
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Fundraising For The Future
2023
18. • Operate your revenue generating “buckets” like a business allows for
decreased energy fundraising.
• Give yourself permission to:
• Charge for services that you already provide and aren’t charging for
• Charge MORE for services that you already provide
• Drop your discounts! If you are using this language with your donors,
investors or board, you have permission to stop now! Nonprofits don’t need
to give perks. This is a slippery stewardship slope!
Fundraising For The Future 2023
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Perennial Budgeting:
Principle #1 Permission
Profit is Permissible
19. Perennial Budgeting:
Principle #2 Clarity
Turn permission into a humble, clear plan
• Set an earned income goal and build a separate business plan for it.
• The museum gift shop that barely breaks even.
• The T-shirt and Swag sales for that one event that always sells out.
• The one part of your website that should live behind the members only
subscription, but is still available for everybody because of its popularity.
2023 Fundraising For The Future
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Fundraising For The Future 2023
20. Perennial Budgeting:
Principle #3 Consistency
Small Changes Add Up
• An Advocacy Organization to prevent Domestic Violence sends an
advocate/educator into the field.
• This advocate provides 200+ corporate trainings annually for FREE!
• The organization decides to charge a $500 fee per training.
• The Fundraising Plan now includes a $100,000 line item that will recur as
annual revenue.
Fundraising For The Future 2023
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21. Small Changes Add Up
• A youth theater presents 12 community performances a year for FREE.
• They conceded to change tickets from free to $5.00.
• The organization adds $12,000 to their annual revenue in the course of one
year.
Fundraising For The Future 2023
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22. Small Changes Add Up
• A membership based organization with over 250 members analyzes
their membership campaign.
• Upon viewing the campaign as a business, they decide to drop a
recurring the 20% “discount” for returning members.
• The organization and adds $14,000 to their annual membership
revenue.
2023 Fundraising For The Future
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Fundraising For The Future 2023
23. Draw Inspiration from other Nonprofits
• Find a nonprofit who is comfortable with making a nonprofit and pay
attention to how they operate their business.
• Start a conversation!
• Take Notes.
Fundraising For The Future 2023
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24. What If We Make A Fundraising Profit?
Will we confuse our donors or isolate ourselves from allies?
Will we confuse our program staff and send mixed messages
about our priorities?
Who will run the business? We’re all already busy!
Will we be taxed on our earnings or lose our nonprofit status?
2023 Fundraising For The Future 24
Fundraising For The Future 2023
25. 5 Unproductive Fundraising Modes
To Leave Behind in 2024
#1 Overstaffing
#2 Understaffing
#3 Event Heavy Fundraising
#4 The “Because We Always Have” Fundraiser
#5 Pressure Cooker
2023 Fundraising For The Future 25
Fundraising For The Future 2023
26. 5 Unproductive Fundraising Modes
Adjust Your Fundraising Plan for 2024
#1 Overstaffing & Inefficiency
The nonprofit that had 30
deliverables and 6 full time
fundraisers. 240 hours a week and
30 deliverables; average per
deliverable. Overstaffed and
complicated process. The everyone
working on everything approach.
2023 Fundraising For The Future 26
Fundraising For The Future 2023
27. 5 Unproductive Fundraising Modes
Adjust Your Fundraising Plan for 2024
#2 Understaffing
The nonprofit that got rid of
their executive director and
now relies on the e-team to do
all of the fundraising (in
addition to their jobs).
2023 Fundraising For The Future 27
Fundraising For The Future 2023
28. 5 Unproductive Fundraising Modes
Adjust Your Fundraising Plan for 2024
#3 Event Heavy Fundraising
Events are time vortexes.
Planning meetings,
subcontractor management,
not to mention day of and
week of overtime for staff.
Try time tracking for your
events and then divide the
hours worked by the NET
profit from the event.
(Ignore the gross profit).
2023 Fundraising For The Future 28
Fundraising For The Future 2023
29. 5 Unproductive Fundraising Modes
Adjust Your Fundraising Plan for 2024
#4 The “Because We Always Have”
Fundraiser
Events and fundraising campaigns can be
institutionalized without analysis. In
some cases, a person (read donor/board
member) takes ownership of the event
and it becomes “their thing”. What
results is an egg-shell situation where
the fundraiser is not profitable but
nobody wants to disturb the donor, the
legacy or the perception that the
campaign or event is profitable.
2023 Fundraising For The Future 29
Fundraising For The Future 2023
30. 5 Unproductive Fundraising Modes
Adjust Your Fundraising Plan for 2024
#5 Pressure Cooker
An organization contacted me with the
desire to build a fundraising plan to ensure
that they would not end the year in deficit
like they had done the previous year. “We
need to raise 400K more than we did last
year”. Upon analysis, they were unwilling to
look at staffing expenses and put the onus on
fundraisers to bring in revenue to support
overspending. The pressure to raise 400K
was unsustainable for the size of the team
and the shape of the organization.
2023 Fundraising For The Future 30
Fundraising For The Future 2023
31. Save The Date: Upcoming Classes and Workshops
Fundraising For The Future 2023
31
A Consultant’s Best Friend: Why You Need A Business
Plan
Grant Station December 13, 2023
90 minute webinar $69
Nonprofit Management: Certificate Program
University of New Mexico, Anderson School of
Management
2/7/23-3/27/23
Federal Grant Institute
San Diego, California April 24026, 2024
Embassy Suites by Hilton San Diego Bay