This is a blueprint offered by a marketing agency to its client. Analyses problems in their digital marketing strategy and shows them how it can be fixed.
Service provider's name is Bloom Digital Private Limited ans the client is called First Friends Campus.
The document discusses Check Point's Threat Emulation sandboxing solution and how it meets the capabilities recommended by Gartner for effective sandboxing. It can be deployed as an integrated feature of Check Point gateways, as a standalone solution using dedicated appliances or hosted in the cloud, or as a feature of Check Point's secure web gateways. It analyzes a broad range of file types, uses static analysis and pre-filtering to minimize sandboxing, supports comprehensive OSes and applications, employs anti-evasion techniques, and provides scalable analysis rates. It also offers contextual threat intelligence, forensic integration, and meets Gartner's other recommended criteria.
Blockchain consensus algorithms allow distributed networks to agree on a single transaction history. The document discusses several popular consensus algorithms including proof of work (PoW), proof of stake (PoS), practical Byzantine fault tolerance (PBFT), Istanbul Byzantine fault tolerance (IBFT), proof of authority (PoA), and RAFT. It provides overviews of how each algorithm works and compares their properties such as finality, tolerance for malicious nodes, trust requirements, and energy usage.
Blockchain With IoT - Top Blockchain IoT Use Cases101 Blockchains
Blockchain with IoT is a perfect combination that can change the way we conduct businesses nowadays. Most of our present business models have low visibility, which leads to multiple issues like mismanagement, counterfeiting, high product costs, and many more. Due to these complications, many companies are not able to reach their full potential.
However, IoT Blockchain projects can offer a wide range of benefits and use cases for the IoT sector. For example, high data security, stronger data validation process, data anonymity for extra privacy, end-to-end visibility, identity for IoT devices, stronger cloud management, etc.
Other Blockchain IoT use cases include specific sectors such as supply chains, smart homes, pharmaceuticals, waste management, agriculture, sharing economy, and so on. Many blockchain IoT examples offer various forms of uses cases now for enterprise companies.
101 Blockchains offer a good array of supportive educational materials regarding this topic. If you are struggling with your IoT management, we recommend checking out our IoT fundamentals course, as this course is perfectly suited for your needs.
Learn more about the course from here ->
IoT Fundamentals Course
https://academy.101blockchains.com/courses/iot-fundamentals
Check out our certification courses from here ->
Certified Enterprise Blockchain Professional (CEBP) course
https://academy.101blockchains.com/courses/blockchain-expert-certification
Certified Enterprise Blockchain Architect (CEBA) course
https://academy.101blockchains.com/courses/certified-enterprise-blockchain-architect
Certified Blockchain Security Expert (CBSE) course
https://academy.101blockchains.com/courses/certified-blockchain-security-expert
Check out our full guide on this topic from here ->
https://101blockchains.com/blockchain-iot-use-cases/
Fewer people are going to branches, and doing so less often. Yet branches aren’t going away anytime soon, and they remain one of the most effective ways to grow your business. But what is the role of the branch going forward? This session looks at how your branch model needs to evolve as transactions move to alternate channels.
Ayojak is an online event management platform that provides ticketing and promotion services. It has over 10,000 events from 21 countries on its platform. The document discusses Ayojak's social media strategy and recommends improvements. It finds that Ayojak's content strategy of educating, informing and engaging customers on social media is limited and could be more effective. It suggests a S-U-C-C-E-S strategy focusing on simplicity, unexpectedness, concreteness, credibility, emotions and stories to better attract clients, engage customers and build the brand's awareness.
The document summarizes a 6-week training program for community managers run by The Social Lights. It provides an overview of the program which trains participants in areas such as strategy, content creation, creative development, and analytics through modules, speakers, and real-world client projects. The goal is to groom the next generation of leaders for social media positions at Fortune 500 companies.
Yvette Adams presented on using social media data and trends to plan future strategy. She discussed reflecting on past performance from the last year, notable social media trends like increased live video and social commerce, and benchmarking tools. Case studies were presented on campaigns for a dental practice, fashion brand, and TV show that increased engagement, followers, and sales. The presentation emphasized fitting social media strategy to each client's objectives, metrics, budget and industry to drive the desired outcomes.
Undergraduate Consulting Club Case Competition - GT AKPsiMurtaza Bambot
The document proposes strategies for The Economist to leverage "Mass Intelligence" and ensure future growth amid rising digital competition. It recommends expanding their digital content through a new "E-College-ist" model targeting college students, increasing their social media presence on campus, and boosting print advertising revenue through viral videos incorporating public input. A 5-year plan outlines growing advertising in apps, expanding topics, and establishing brand ambassadors on college campuses to engage younger audiences online and increase revenues.
The document discusses Check Point's Threat Emulation sandboxing solution and how it meets the capabilities recommended by Gartner for effective sandboxing. It can be deployed as an integrated feature of Check Point gateways, as a standalone solution using dedicated appliances or hosted in the cloud, or as a feature of Check Point's secure web gateways. It analyzes a broad range of file types, uses static analysis and pre-filtering to minimize sandboxing, supports comprehensive OSes and applications, employs anti-evasion techniques, and provides scalable analysis rates. It also offers contextual threat intelligence, forensic integration, and meets Gartner's other recommended criteria.
Blockchain consensus algorithms allow distributed networks to agree on a single transaction history. The document discusses several popular consensus algorithms including proof of work (PoW), proof of stake (PoS), practical Byzantine fault tolerance (PBFT), Istanbul Byzantine fault tolerance (IBFT), proof of authority (PoA), and RAFT. It provides overviews of how each algorithm works and compares their properties such as finality, tolerance for malicious nodes, trust requirements, and energy usage.
Blockchain With IoT - Top Blockchain IoT Use Cases101 Blockchains
Blockchain with IoT is a perfect combination that can change the way we conduct businesses nowadays. Most of our present business models have low visibility, which leads to multiple issues like mismanagement, counterfeiting, high product costs, and many more. Due to these complications, many companies are not able to reach their full potential.
However, IoT Blockchain projects can offer a wide range of benefits and use cases for the IoT sector. For example, high data security, stronger data validation process, data anonymity for extra privacy, end-to-end visibility, identity for IoT devices, stronger cloud management, etc.
Other Blockchain IoT use cases include specific sectors such as supply chains, smart homes, pharmaceuticals, waste management, agriculture, sharing economy, and so on. Many blockchain IoT examples offer various forms of uses cases now for enterprise companies.
101 Blockchains offer a good array of supportive educational materials regarding this topic. If you are struggling with your IoT management, we recommend checking out our IoT fundamentals course, as this course is perfectly suited for your needs.
Learn more about the course from here ->
IoT Fundamentals Course
https://academy.101blockchains.com/courses/iot-fundamentals
Check out our certification courses from here ->
Certified Enterprise Blockchain Professional (CEBP) course
https://academy.101blockchains.com/courses/blockchain-expert-certification
Certified Enterprise Blockchain Architect (CEBA) course
https://academy.101blockchains.com/courses/certified-enterprise-blockchain-architect
Certified Blockchain Security Expert (CBSE) course
https://academy.101blockchains.com/courses/certified-blockchain-security-expert
Check out our full guide on this topic from here ->
https://101blockchains.com/blockchain-iot-use-cases/
Fewer people are going to branches, and doing so less often. Yet branches aren’t going away anytime soon, and they remain one of the most effective ways to grow your business. But what is the role of the branch going forward? This session looks at how your branch model needs to evolve as transactions move to alternate channels.
Ayojak is an online event management platform that provides ticketing and promotion services. It has over 10,000 events from 21 countries on its platform. The document discusses Ayojak's social media strategy and recommends improvements. It finds that Ayojak's content strategy of educating, informing and engaging customers on social media is limited and could be more effective. It suggests a S-U-C-C-E-S strategy focusing on simplicity, unexpectedness, concreteness, credibility, emotions and stories to better attract clients, engage customers and build the brand's awareness.
The document summarizes a 6-week training program for community managers run by The Social Lights. It provides an overview of the program which trains participants in areas such as strategy, content creation, creative development, and analytics through modules, speakers, and real-world client projects. The goal is to groom the next generation of leaders for social media positions at Fortune 500 companies.
Yvette Adams presented on using social media data and trends to plan future strategy. She discussed reflecting on past performance from the last year, notable social media trends like increased live video and social commerce, and benchmarking tools. Case studies were presented on campaigns for a dental practice, fashion brand, and TV show that increased engagement, followers, and sales. The presentation emphasized fitting social media strategy to each client's objectives, metrics, budget and industry to drive the desired outcomes.
Undergraduate Consulting Club Case Competition - GT AKPsiMurtaza Bambot
The document proposes strategies for The Economist to leverage "Mass Intelligence" and ensure future growth amid rising digital competition. It recommends expanding their digital content through a new "E-College-ist" model targeting college students, increasing their social media presence on campus, and boosting print advertising revenue through viral videos incorporating public input. A 5-year plan outlines growing advertising in apps, expanding topics, and establishing brand ambassadors on college campuses to engage younger audiences online and increase revenues.
This document discusses the rise of social media and its importance for brand management and marketing. It defines social media as internet-based technologies that allow for user-generated content sharing. Popular social media platforms mentioned include Facebook, YouTube, and Twitter. The document then provides examples of how brands like Samsung, EA, Weetabix, and Confused.com have used social media marketing successfully to engage customers, promote products, and address customer queries. It emphasizes that integrating social media strategies with customer relationship management can help organizations optimize social interactions and get closer to their customers.
Social Media for Nonprofits: Making it work for youBrad DeForest
It seems like all the leading non-profits are using social media. Your board and colleagues are encouraging you to do more with social media and often send you "helpful" articles recommending things based on a tweet or a social media must-do list developed by some consultant. You know that social media can impact your organization by helping you engage with supporters and become more visible in the community, but up to now, you haven't seen an impact of your efforts and you're hesitant to spend a lot more time on this initiative without a better plan. If this sounds like your experience, this workshop is designed for you.
Social Media Marketing is one of the essential ways to grow your brand. Social Media Marketing is very important that it has made so many move form nothing to something gigantic. Why so many business owner still like that strategy.
But don't worry I have gotten it to your door step.
Follow me here and buy more of my book to change your business live
👇👇👇
https://www.amazon.com/author/amazon.commarlinlsanders
The document discusses the potential for niche social networks compared to conventional social media networks like Facebook. It argues that niche social networks allow for deeper customer engagement, ownership of customer data, and new monetization opportunities through targeted advertising and sponsorships. Examples are provided of how niche networks could work for industries like motorcycling, publishing, collectibles, events, and professional associations. The document promotes developing a niche social network using the company Planys Cloud for hosting and support.
MKT 265 Final Project II Guidelines and Rubric Overvi.docxraju957290
MKT 265 Final Project II Guidelines and Rubric
Overview
The digital marketing landscape is constantly changing, and companies must be nimble and able to develop, evaluate, and change their digital marketing
strategies in a short amount of time. Traditional marketing allowed marketers to create brand messaging and control how it was shared with an audience. But
now more than ever, control over what is said about a brand or product has been put into the hands of consumers. The internet, social media, and mobile
platforms have given rise to the voice of customers, and marketers have had to adapt.
For your final project, you will select a brand from a provided list and analyze its current digital marketing strategy. Using this written analysis (Final Project I),
you will then develop a digital marketing plan (Final Project II). This plan will show where the brand’s strengths and weaknesses are within its digital marketing
presence. Referencing your findings, you will develop recommendations for how the brand can improve its digital marketing strategies and ensure it is using
these platforms effectively. This process is vital in the marketing field, as it is through constant review and analysis that marketers are able to make informed
decisions regarding strategies.
The final product will be submitted in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Determine the role of market research in developing strategic digital marketing plans
Analyze digital marketing campaigns for determining their role in effective marketing communications
Develop digital marketing plans that align with organizations’ larger marketing strategies
Examine digital marketing activities for identifying and addressing possible legal and ethical implications in digital marketing
Prompt
For your presentation, you will use your analysis of your selected brand to create a digital marketing presentation that communicates the brand’s message and
suggests improvements. This presentation is a representation of you as a professional. With that in mind, be sure that you are creating this presentation in a way
that displays professionalism. Elements on each slide should be chosen strategically and purposefully.
Specifically, the following critical elements must be addressed:
I. Presentation
A. Develop a slide that presents an overview of the brand and marketing campaign. Support your slide with speaker notes or audio.
B. Develop a slide that presents an overview of the evaluation you conducted of the brand’s digital strategies. Support your slide with speaker
notes or audio.
C. Develop a series of slides, using real-world examples or images of your own, that describe the digital campaigns (social media, online, and
mobile) you are proposing the brand should create. Support your slides with speaker notes or audio.
D. Develop a slide that presents an overview of the ...
Apex it social crm to maximize student experience (v2)ApexITPartner
The document discusses how higher education institutions can leverage social media and social CRM to improve the student experience. It provides an overview of how social media can be used throughout the student lifecycle, from recruiting to student success to alumni engagement. Additionally, it outlines best practices for developing a social media plan, including building a team, setting policies, engaging audiences and measuring results.
Brief Attention Span Communications is a social marketing agency that specializes in creating engaging content and campaigns to facilitate interactions between brands and customers on social media platforms. They help spread clients' messages through "assisted virality" and focus on building meaningful connections. Brief has experienced success with campaigns for clients like Trend Micro, Serena Software, and AT&T by producing interesting content that attracts attention and inspires action on social media sites.
This document outlines a social media marketing strategy plan for Talent Edge. The strategy focuses on discovery and engagement across platforms like Facebook, Twitter, and YouTube. It identifies key drivers of the strategy like design, content, and technology. Content will include regular posts, campaigns, contests, and apps. Progress will be tracked through fortnightly reports, monthly reports, and monthly review meetings to analyze metrics and plan future strategies.
Build new social media channel. Deck created to showcase overall channel strategy and business plan set up to object business objectives, budget, key strategic partners, and in-market timing,
2011 Kickoff Event Presentation Materials: Community in the Enterprise7Summits
The document summarizes a presentation about using social media and online communities in business. It discusses how social media can be used to engage customers, employees, and partners. Specific uses include social marketing, customer support, product development, sales enablement, and corporate communications. The presentation recommends having a social media strategy aligned with business goals and prioritizing which aspects of social media will be most effective, such as enabling customer reviews, creating connected social campaigns, holding social contests, and integrating marketing efforts.
Explore the transformative impact of video marketing in education with our webinar presentation, "Captivate & Convert: Mastering Video Marketing for Schools in the Digital Age." Now, you can access the insightful presentation as a downloadable slideshow, perfect for assistants looking to enhance their digital marketing skills. Uncover the importance of video in educational marketing, gain valuable strategies for creating compelling content, and learn tailored production insights specifically for educational institutions. Discover effective distribution methods, delve into analytics, and grasp SEO essentials to optimize your video content's impact on your marketing strategy. Download now and elevate your video marketing game to captivate and convert your audience effectively!
What CMOs should know when they hire a Social Media DirectorViosk International
Is your organization ready for Social Media Marketing? Is your team ready? Are you executives buying into your strategy? Explore the how-to steps in hiring the right Social Media Marketing Director and make sure your company is ready for major changes in the way you think, operate and conduct business in 2011.
The document provides an analysis of ABC's social media presence compared to competitors and recommendations for improvement. It finds that while ABC has a LinkedIn page, their overall presence is much weaker than key competitors in terms of followers, engagement, and consistency of high-quality content across major platforms. The document recommends three strategies for ABC to develop a stronger competitive social presence: 1) Create a distinctive social brand identity, 2) Coordinate content across platforms using an editorial calendar, and 3) Increase engagement by meeting competitors' activity levels and participating in online conversations.
The document discusses using social networks to leverage networking and drive business. It provides an agenda covering understanding relevancy, creating a social media plan, starting today, tools to use, assessing risks, learning more, and contact information. The document includes slides on various social media metrics and demographics. It emphasizes the importance of having a social networking plan, maximizing profiles and tools on sites like LinkedIn, and starting engagement on social networks today.
Building b2b Social Media Strategy: Vision, Tactics, Power of ResultsEkatB2B
The document discusses building a social media strategy and outlines a case study of a campaign for buysafemedia. It describes the vision and objectives of raising awareness of audited media among marketing practitioners and building an online community. Tactics for the Save Your Johnson campaign included banner ads, influencer sites, blog postings, events, and social networks like Facebook and Twitter. The effectiveness of tactics was measured using a social media scoring matrix and bi-weekly reporting tracked engagement metrics.
Creating Customer Value Through Social MediaPaul McAdam
As the most-popular online activity, social media represents a fundamental shift in the way people communicate with each other and with businesses. The gateway into social media conversations via corporate social responsibility (CSR) initiatives represents a relatively low-risk usage of social media by financial institutions. However, financial institutions are now borrowing from the pages of companies in other industries, as well as leveraging their core competencies, to accomplish objectives beyond gaining attention and brand-building that CSR initiatives address.
Community Management: Developing a Social Business StrategyMall of America
Community management as a discipline is constantly evolving. What used to be the moderation of forums, blogs, Facebook pages, Twitter, (insert social tool here) is fast becoming a highly strategic and developed marketplace. On the corporate business-to-consumer side, community management may live within corporate communications, but the tactics involved and effects of real-time mediums on the organization as a whole largely affects everything. At Mall of America, community management is in a growth phase from the former to developing social business practices that function much like any other department within the organization. In this workshop, Lisa Grimm and Bridget Jewell of Mall of America will offer several case studies that show how community management and social business is affecting the organization. In addition, we will draft a faux community engagement strategy as a group so that attendees can take away practical application of topics covered in the workshop.
This document discusses Smart Commute's social media strategy for transportation demand management (TDM) outreach and campaigns. It defines social media, explains why Smart Commute uses social media to reach younger audiences and build community, and outlines its approach to creating content pools and communication pipelines to engage people. The document also covers establishing a consistent online identity, promoting social media channels, addressing challenges like monitoring effectiveness, and next steps such as developing mobile apps and content.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
More Related Content
Similar to Bloom Blueprint - First Friends Campus.pptx.pdf
This document discusses the rise of social media and its importance for brand management and marketing. It defines social media as internet-based technologies that allow for user-generated content sharing. Popular social media platforms mentioned include Facebook, YouTube, and Twitter. The document then provides examples of how brands like Samsung, EA, Weetabix, and Confused.com have used social media marketing successfully to engage customers, promote products, and address customer queries. It emphasizes that integrating social media strategies with customer relationship management can help organizations optimize social interactions and get closer to their customers.
Social Media for Nonprofits: Making it work for youBrad DeForest
It seems like all the leading non-profits are using social media. Your board and colleagues are encouraging you to do more with social media and often send you "helpful" articles recommending things based on a tweet or a social media must-do list developed by some consultant. You know that social media can impact your organization by helping you engage with supporters and become more visible in the community, but up to now, you haven't seen an impact of your efforts and you're hesitant to spend a lot more time on this initiative without a better plan. If this sounds like your experience, this workshop is designed for you.
Social Media Marketing is one of the essential ways to grow your brand. Social Media Marketing is very important that it has made so many move form nothing to something gigantic. Why so many business owner still like that strategy.
But don't worry I have gotten it to your door step.
Follow me here and buy more of my book to change your business live
👇👇👇
https://www.amazon.com/author/amazon.commarlinlsanders
The document discusses the potential for niche social networks compared to conventional social media networks like Facebook. It argues that niche social networks allow for deeper customer engagement, ownership of customer data, and new monetization opportunities through targeted advertising and sponsorships. Examples are provided of how niche networks could work for industries like motorcycling, publishing, collectibles, events, and professional associations. The document promotes developing a niche social network using the company Planys Cloud for hosting and support.
MKT 265 Final Project II Guidelines and Rubric Overvi.docxraju957290
MKT 265 Final Project II Guidelines and Rubric
Overview
The digital marketing landscape is constantly changing, and companies must be nimble and able to develop, evaluate, and change their digital marketing
strategies in a short amount of time. Traditional marketing allowed marketers to create brand messaging and control how it was shared with an audience. But
now more than ever, control over what is said about a brand or product has been put into the hands of consumers. The internet, social media, and mobile
platforms have given rise to the voice of customers, and marketers have had to adapt.
For your final project, you will select a brand from a provided list and analyze its current digital marketing strategy. Using this written analysis (Final Project I),
you will then develop a digital marketing plan (Final Project II). This plan will show where the brand’s strengths and weaknesses are within its digital marketing
presence. Referencing your findings, you will develop recommendations for how the brand can improve its digital marketing strategies and ensure it is using
these platforms effectively. This process is vital in the marketing field, as it is through constant review and analysis that marketers are able to make informed
decisions regarding strategies.
The final product will be submitted in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Determine the role of market research in developing strategic digital marketing plans
Analyze digital marketing campaigns for determining their role in effective marketing communications
Develop digital marketing plans that align with organizations’ larger marketing strategies
Examine digital marketing activities for identifying and addressing possible legal and ethical implications in digital marketing
Prompt
For your presentation, you will use your analysis of your selected brand to create a digital marketing presentation that communicates the brand’s message and
suggests improvements. This presentation is a representation of you as a professional. With that in mind, be sure that you are creating this presentation in a way
that displays professionalism. Elements on each slide should be chosen strategically and purposefully.
Specifically, the following critical elements must be addressed:
I. Presentation
A. Develop a slide that presents an overview of the brand and marketing campaign. Support your slide with speaker notes or audio.
B. Develop a slide that presents an overview of the evaluation you conducted of the brand’s digital strategies. Support your slide with speaker
notes or audio.
C. Develop a series of slides, using real-world examples or images of your own, that describe the digital campaigns (social media, online, and
mobile) you are proposing the brand should create. Support your slides with speaker notes or audio.
D. Develop a slide that presents an overview of the ...
Apex it social crm to maximize student experience (v2)ApexITPartner
The document discusses how higher education institutions can leverage social media and social CRM to improve the student experience. It provides an overview of how social media can be used throughout the student lifecycle, from recruiting to student success to alumni engagement. Additionally, it outlines best practices for developing a social media plan, including building a team, setting policies, engaging audiences and measuring results.
Brief Attention Span Communications is a social marketing agency that specializes in creating engaging content and campaigns to facilitate interactions between brands and customers on social media platforms. They help spread clients' messages through "assisted virality" and focus on building meaningful connections. Brief has experienced success with campaigns for clients like Trend Micro, Serena Software, and AT&T by producing interesting content that attracts attention and inspires action on social media sites.
This document outlines a social media marketing strategy plan for Talent Edge. The strategy focuses on discovery and engagement across platforms like Facebook, Twitter, and YouTube. It identifies key drivers of the strategy like design, content, and technology. Content will include regular posts, campaigns, contests, and apps. Progress will be tracked through fortnightly reports, monthly reports, and monthly review meetings to analyze metrics and plan future strategies.
Build new social media channel. Deck created to showcase overall channel strategy and business plan set up to object business objectives, budget, key strategic partners, and in-market timing,
2011 Kickoff Event Presentation Materials: Community in the Enterprise7Summits
The document summarizes a presentation about using social media and online communities in business. It discusses how social media can be used to engage customers, employees, and partners. Specific uses include social marketing, customer support, product development, sales enablement, and corporate communications. The presentation recommends having a social media strategy aligned with business goals and prioritizing which aspects of social media will be most effective, such as enabling customer reviews, creating connected social campaigns, holding social contests, and integrating marketing efforts.
Explore the transformative impact of video marketing in education with our webinar presentation, "Captivate & Convert: Mastering Video Marketing for Schools in the Digital Age." Now, you can access the insightful presentation as a downloadable slideshow, perfect for assistants looking to enhance their digital marketing skills. Uncover the importance of video in educational marketing, gain valuable strategies for creating compelling content, and learn tailored production insights specifically for educational institutions. Discover effective distribution methods, delve into analytics, and grasp SEO essentials to optimize your video content's impact on your marketing strategy. Download now and elevate your video marketing game to captivate and convert your audience effectively!
What CMOs should know when they hire a Social Media DirectorViosk International
Is your organization ready for Social Media Marketing? Is your team ready? Are you executives buying into your strategy? Explore the how-to steps in hiring the right Social Media Marketing Director and make sure your company is ready for major changes in the way you think, operate and conduct business in 2011.
The document provides an analysis of ABC's social media presence compared to competitors and recommendations for improvement. It finds that while ABC has a LinkedIn page, their overall presence is much weaker than key competitors in terms of followers, engagement, and consistency of high-quality content across major platforms. The document recommends three strategies for ABC to develop a stronger competitive social presence: 1) Create a distinctive social brand identity, 2) Coordinate content across platforms using an editorial calendar, and 3) Increase engagement by meeting competitors' activity levels and participating in online conversations.
The document discusses using social networks to leverage networking and drive business. It provides an agenda covering understanding relevancy, creating a social media plan, starting today, tools to use, assessing risks, learning more, and contact information. The document includes slides on various social media metrics and demographics. It emphasizes the importance of having a social networking plan, maximizing profiles and tools on sites like LinkedIn, and starting engagement on social networks today.
Building b2b Social Media Strategy: Vision, Tactics, Power of ResultsEkatB2B
The document discusses building a social media strategy and outlines a case study of a campaign for buysafemedia. It describes the vision and objectives of raising awareness of audited media among marketing practitioners and building an online community. Tactics for the Save Your Johnson campaign included banner ads, influencer sites, blog postings, events, and social networks like Facebook and Twitter. The effectiveness of tactics was measured using a social media scoring matrix and bi-weekly reporting tracked engagement metrics.
Creating Customer Value Through Social MediaPaul McAdam
As the most-popular online activity, social media represents a fundamental shift in the way people communicate with each other and with businesses. The gateway into social media conversations via corporate social responsibility (CSR) initiatives represents a relatively low-risk usage of social media by financial institutions. However, financial institutions are now borrowing from the pages of companies in other industries, as well as leveraging their core competencies, to accomplish objectives beyond gaining attention and brand-building that CSR initiatives address.
Community Management: Developing a Social Business StrategyMall of America
Community management as a discipline is constantly evolving. What used to be the moderation of forums, blogs, Facebook pages, Twitter, (insert social tool here) is fast becoming a highly strategic and developed marketplace. On the corporate business-to-consumer side, community management may live within corporate communications, but the tactics involved and effects of real-time mediums on the organization as a whole largely affects everything. At Mall of America, community management is in a growth phase from the former to developing social business practices that function much like any other department within the organization. In this workshop, Lisa Grimm and Bridget Jewell of Mall of America will offer several case studies that show how community management and social business is affecting the organization. In addition, we will draft a faux community engagement strategy as a group so that attendees can take away practical application of topics covered in the workshop.
This document discusses Smart Commute's social media strategy for transportation demand management (TDM) outreach and campaigns. It defines social media, explains why Smart Commute uses social media to reach younger audiences and build community, and outlines its approach to creating content pools and communication pipelines to engage people. The document also covers establishing a consistent online identity, promoting social media channels, addressing challenges like monitoring effectiveness, and next steps such as developing mobile apps and content.
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A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
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Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
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Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
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The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
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- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
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1. BLOOM X FIRST FRIENDS CAMPUS
Social Media Marketing Blueprint
2. CONTENTS
Competitor Analysis
General Market Observations
Analysis - Current Social Media
Strategy
Strategic Competitor Insights
Roadmap
Reporting
Resources at Bloom
The following document is a research and
an analysis of First Friends Campus’ digital
presence and their competitors.
We’ve studied your existing social media
presence to make data-driven
recommendations on ways to make your
social media presence more attractive and
engaging to build a community of raving
fans who can boost the awareness of First
Friends Campus online.
SOCIAL MEDIA MARKETING STRATEGY &
RESEARCH
First Friends Campus
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4. COMPETITOR ANALYSIS
SOCIAL MEDIA - MAJOR COMPETITORS
Competitor
Facebook LinkedIn Twitter Instagram Overall Digital
Presence
First Friends Campus 19,000 712 18 1,353 Active
ANC Education 111,154 2,800 17 5,668 Active
ESOFT 14,025 33,302 4,411 6,486 Moderate
BCAS 19,842 12,346 2,050 445 Moderate
ICBT 83,490 7,320 679 9,233 Moderate
ICBS 264 1,400 40 2,335 Active
Warlton International Campus 4,200 213 - 152 Moderate
Note: Data was last accessed on 11/10/2022.
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5. General Market
Observations
This section contains a set of strategic insights about social media trends and best
practices followed in the Sri Lankan private education industry.
6. - Overall, Facebook & Instagram are the most actively used social media platforms in the market.
- Competitors use Facebook & Instagram to maintain their community of followers and to boost their posts to generate leads and
increase their revenue.
- On these platforms, First Friends Campus, Imperial College, and American National College have the highest activity on social media
- they post content that attracts, engages, and delights their audience.
- Comparatively, LinkedIn is the least active platform across all competitors.
- Smaller competitors are inactive, outside of posting/resharing the same content on FB/IG & Twitter.
- There is an opportunity for First Friends Campus to reach thousands of users based in Sri Lanka by posting valuable content on
LinkedIn. .
- This is because LinkedIn’s algorithm tries to promote its content creators as much as possible due to a shortage in the no. of
content creators on the platform.
- Therefore, it is a gap in the market which other competitors have not leveraged yet, and First Friends Campus can become the first
to do so.
GENERAL MARKET OBSERVATIONS
OBSERVATIONS - SOCIAL MEDIA
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7. - The problem with the social media marketing efforts of most competitors is that they only focus on posting the programs available at their
institutions.
- A better approach to grow on social media for First Friends Campus would be not to focus only on posting about programs, but they could
also post about:
- Events in the company
- Student Testimonials
- Fun Facts about the campus and it’s programs
- Educational “How To” posts
- All in all, a better social media profile can be maintained by creating content that adds value instead of vaguely promoting programs.
GENERAL MARKET OBSERVATIONS
OBSERVATIONS - SOCIAL MEDIA
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8. Analysis - Current
Social Media Strategy
This section describes the best practices your brand is following online.
9. The following table shows a set of strategic insights about the content produced by your institution on its social media accounts.
CURRENT SOCIAL MEDIA STRATEGY
FIRST FRIENDS CAMPUS
Strategic Insight Explanation
Humanizing the brand You use real images and videos of moments that occur in the campus.
This gives users a feeling of what it’s like to be a part of First Friends
Campus.
Real-time content First Friends Campus posts about real-time events such as:
- The death of Queen Elizabeth
- Children’s Day
- The commencement of exams in Sri Lanka
Mixed formats for a content-rich profile Instead of posting only graphics-heavy content, you make a difference
by using a rich mix of graphics, real imagery, videos, reels, GIFs and so
on.
User Generated Content First Friends Campus builds a strong community on social media by
sharing the posts of your stakeholders and encouraging your
stakeholders to upload posts in the campus
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10. Strategic Insight 02
Strategic Insight 01 Strategic Insight 03
CURRENT SOCIAL MEDIA STRATEGY
FIRST FRIENDS CAMPUS
Humanizing the brand Real-time content Mixed formats for a content-rich
profile - graphics, videos, GIFs, reels
etc
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12. The following table shows a set of strategic insights about the content produced by ANC on their social media accounts.
STRATEGIC COMPETITOR INSIGHTS
AMERICAN NATIONAL COLLEGE
Strategic Insight Explanation
Active Social Media Presence Unlike most competitors, ANC constantly updates its social media with
stories, reels, posts, and TikTok videos.
Real-imagery approach ANC’s social media is mostly comprised of real imagery such as photos
and video footage, unlike most competitors who rely on graphics-heavy
content.
Messaging Strategy ANC maintains a profile in which the brand is portrayed as being friendly
yet professional.
This can be seen in their captions. Some posts are humorous, but their
choice of words portray professionalism to the user.
Documenting life at ANC ANC frequently uploads content which shows users what it’s like to be a
student at ANC.
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13. Strategic Insight 02
Strategic Insight 01 Strategic Insight 03
STRATEGIC COMPETITOR INSIGHTS
AMERICAN NATIONAL COLLEGE
Active Social Media Presence - Stories
are always up to date
Real-imagery - the majority of posts
are real photos or video footage
Messaging Strategy
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15. The following table shows a set of strategic insights about the content produced by ESOFT on their social media accounts.
STRATEGIC COMPETITOR INSIGHTS
ESOFT
Strategic Insight Explanation
Educational content ESOFT creates content that educates the audience on various topics.
An example of this is a post that talks about the importance of Poya Day
and why it exists.
Recognizing students on social media ESOFT recognizes outstanding performance of its students by honoring
them on social media. This type of content is likely to be shared by the
friends and family members of students who get recognized.
Maintaining a consistent color palette ESOFT maintains a theme of blue and white across their social media to
develop a consistent brand which users can easily recognize and
remember.
Integrated campaigns When there is a major event, occasion, or service being launched,
ESOFT uploads a series of similar looking posts to boost awareness.
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16. Strategic Insight 02
Strategic Insight 01 Strategic Insight 03
STRATEGIC COMPETITOR INSIGHTS
ESOFT
Educational Content Recognizing students on social media
Maintaining a consistent colour
palette
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18. The following table shows a set of strategic insights about the content produced by BCAS on their social media accounts.
STRATEGIC COMPETITOR INSIGHTS
BCAS
Strategic Insight Explanation
“The brochure” social media approach The majority of BCAS’s posts on social media are are banners that
advertise their courses.
Event footage BCAS receives the highest engagement on posts in which they upload
photos, videos, and reels of events such as graduation ceremonies.
Flashy and noisy creatives BCAS uses an aggressive creative approach where their graphics are
full of colours and flashy texts in an attempt to distract users who are
scrolling through their social media.
Messaging strategy BCAS’s messaging strategy is to communicate benefits of their
programs by addressing potential students through the use of sentences
such as “Choose Your Dream Country And Be A Qualified Nurse”.
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19. Strategic Insight 02
Strategic Insight 01 Strategic Insight 03
STRATEGIC COMPETITOR INSIGHTS
BCAS
“The brochure” social media approach
Event footage
Flashy & Noisy Creatives
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21. The following table shows a set of strategic insights about the content produced by ICBT on their social media accounts.
STRATEGIC COMPETITOR INSIGHTS
ICBT
Strategic Insight Explanation
“The ICBT vibe” real imagery ICBT uses real images to communicate the fun, “party culture” at ICBT.
They often portray images of their students having fun at various events.
“The 5% announcement posts” approach ICBT takes an approach where they rarely post advertisement type
content that promotes their programs in an attempt to ensure that their
content is always engaging and interesting.
They seem to understand the fact that users are not interested in
frequent course promotions on social media.
Daily updates ICBT uploads stories on Instagram on a daily basis to keep the
community engaged with the brand.
User-generated content ICBT often reshares content such as Instagram stories shared by their
students.
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22. Strategic Insight 02
Strategic Insight 01
Strategic Insight 03
STRATEGIC COMPETITOR INSIGHTS
ICBT
“The ICBT vibe” real imagery “The 5% announcement posts” approach Daily updates
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24. The following table shows a set of strategic insights about the content produced by Imperial College on their social media accounts.
STRATEGIC COMPETITOR INSIGHTS
IMPERIAL COLLEGE
Strategic Insight Explanation
Maintaining a consistent color palette Imperial College maintains a theme of blue and red across their social
media to develop a consistent brand which users can easily recognize
and remember.
Humanizing the brand Imperial College humanizes their brand by creating content that normal
people resonate with, such as a selfie which students had taken with a
caption that says “TODAY ❤”.
This makes Imperial College’s approach very different because most
brands create posts that look like ads, while Imperial College creates
content that is a perfect balance between what users love and what
most brands do.
Documenting the fun at ICBS They post content with elements such as students playing video games
to make users embrace the culture at Imperial College.
To document the fun at ICBS, they also write short, humorous captions.
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25. Strategic Insight 02
Strategic Insight 01 Strategic Insight 03
STRATEGIC COMPETITOR INSIGHTS
IMPERIAL COLLEGE
Maintaining a consistent color palette
Humanizing the brand
Documenting the fun at ICBS
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26. The following table shows a set of strategic insights about the content produced by Warlton International Campus on their social media accounts.
STRATEGIC COMPETITOR INSIGHTS
WARLTON INTERNATIONAL CAMPUS
Strategic Insight Explanation
Quotes The majority of posts in Warlton International Campus’ feed are quotes
that inspire users to become successful.
Real-time content Warlton International Campus posts about real-time events such as:
- Mother’s Day
- Labour Day
- The commencement of O/L exams in Sri Lanka
Creative Designs They use unique, attention-grabbing design concepts.
Educational Content The company posts facts that educate their audience.
Memes Warlton International Campus posts memes that also happen to
promote their brand (branded content).
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28. Strategic Insight 02 Strategic Insight 03
STRATEGIC COMPETITOR INSIGHTS
WARLTON INTERNATIONAL CAMPUS
Educational Content
Memes
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29. Roadmap
What you’re about to see is a set of specially tailored goals, recommendations,
and insights to help your business to conquer the internet.
30. The following table explains a set of goals for First Friends Campus to achieve through social media..
ROADMAP
GOALS FOR FIRST FRIENDS CAMPUS’ SOCIAL MEDIA
Goal Explanation
Increasing Brand Awareness To get more people to know about your brand on social media.
Driving traffic to your website To boost the number of people that click through to your website from
Instagram, Twitter, Facebook, LinkedIn etc.
Generating leads To increase the number of people asking about the courses available at
First Friends Campus.
Growing revenue To increase the amount of money coming into your business from
people who viewed your brand on social media.
Boosting brand engagement To increase the number of likes, comments, and shares of your posts on
social media.
Building a community around your business To build a community of active fans who are in love with your brand on
social media.
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31. The following table explains a set of data-driven recommended content types to achieve the goals mentioned in the previous page based on our
analysis of your industry.
ROADMAP
RECOMMENDED CONTENT TYPES
Type of Content Explanation Example (Imagine this is a post) Frequency
Conversations These posts start a conversation with users online. What are you having for #lunch after
classes today?
60%
Announcements These posts “advertise” the programs available at the
campus.
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5%
Viral Content This type of content aims to spark a very specific and
strong emotion such as laughter, sadness or joy in the
user. The emotion would be so strong that people decide
to share it over and over.
Khaby Lame career meme
15%
Engaging Content These posts trigger users to engage with the post. For
example, it tells them to double tap or comment on the
post.
Father’s day post:
Hit #like if your father was a hero!
25%
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32. A color palette to make users to easily recognize and remember your brand.
ROADMAP
CREATIVE APPROACH FOR MAGNIFICENT DESIGNS
Alizarin Crimson Black Tamarillo Thunderbird
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33. Reporting
At the end of each month, we will deliver the following information to about your
business.
34. REPORTING
REPORTING
At the end of each month, we’ll deliver you a report on the following:
Reporting Element Description
Number of users reached We’ll document the total number of people your brand has
reached as a result of your social media marketing efforts.
Number of users engaged We’ll also document the number of people who were
interested in what was posted.
Digital Marketing Analysis Our Digital Marketing Analyst will carefully analyse and
comment on the performance of FFC’s social media
marketing activities.
Recommendations for improvement We’ll make a set of recommendations at the end of every
month which, upon your approval, we will execute in the
following month.
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35. Resources at Bloom
The following section explains the resources you can choose from to work as part of
your team. .
36. RESOURCES AT BLOOM
RESOURCES
These are the resources we have to achieve your goals.
Resource Role
Project Manager To manage communication between Bloom Digital and the
client. The project manager’s core skill is in understanding
the client’s needs and ensuring that they are addressed by
the team.
Social Media Manager To come up with highly effective content ideas and to post on
your Instagram, Facebook, LinkedIn, and Twitter accounts.
Meta Ads Specialist To boost your posts on Facebook and Instagram.
Graphic Designer & Video Editor To design your creatives.
Digital Marketing Analyst To analyse performance and make strategic
recommendations to improve the social media marketing
efforts of First Friends Campus.
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