PepperTap celebrated the Friendship Week in a unique and fabulous way! Bringing back loads of memories of the 90s, they made us all nostalgic with the #YaadAya campaign, which talked about things that had been long forgotten.

2. Case Study
The Friendship Week Campaign

3. #KeepPepperTapping
#YaadAya Campaign

4. Objective
Primary Objective – Brand Awareness
Secondary Objective- Brand Affinity and Sales

5. Solution
We created a campaign where users could connect to the
brand in a way where whatever they buy from Peppertap, it
makes them nostalgic and remind them of their childhood
days
Hashtag - #YaadAaya
Secondly with every order we gave our users, a box of nostaglic
products that contained frooti, pilot pen, natkhat, Chacha
Chaudhary etc.

6. Contest on social platforms.

7. Campaign Summary
• Twitter
• Hashtag: #KeepPepperTapping; #YaadAya
• The campaign started by asking tweeps to tell us about their
favorite TV ads.
• Later minimal posters of old TV commercials were shared and
people were asked to guess the TV ads.

8. Box full of
Nostalgia

9. #YaadAaya

10. #YaadAaya

11. Contest
We also involved our users with contest to make them dig out their nostalgic
moments

12. Contest Questions

13. When Tweeps got all nostalgic

14. #KeepPepperTapping Trended within 30
min!!
And It was trending for more than 6 hours in India and for 5 hours in Pune.

15. Results
• #KeepPepperTapping got 16,31,549 impressions with a reach
of more than 4,60,000.
• #YaadAya got 16,89,195 impressions
• The overall campaign sentiment was positive.

16. Campaign Summary: Facebook
• On Facebook, second version of the #YaadAya campaign rolled out
and made fans nostalgic.
• Herein, fans were asked to tell about their friendship stories,
about how they met their #BestFriends.
• The contest reached 15,000 people & gathered 937 engagements.

17. Thank you