The document discusses Blogville Emilia Romagna, a project that partnered with 50 bloggers to live blog from the Emilia Romagna region of Italy for 83 days. The bloggers stayed in 2 apartments in Bologna and Rimini and participated in 20 organized trips. They produced over 250 blog posts and social media content that reached over 8 million people. The project aimed to showcase the region through the bloggers' experiences rather than intensive scheduled press trips. It generated significant media coverage and established the bloggers as brand ambassadors for the region.