Presentation developed for Dalton and Associates 2013 Quality Assurance Day

1. Using blogs to build your brand

4.  http://www.nytimes.com/2012/11/25/magazine/psychotherapys-image-problem-pushe

5. blog
/blôg/
Noun
A Web site on which an individual or group of users
record opinions, information, etc. on a regular
basis.
Verb
Add new material to or regularly update a blog.

6.  Informative Blogs: history or current events;
hobbies, techniques or procedures
 Creative Rants: entertaining, informative or
humorous
 Company Weblogs: Companies are beginning to
see the benefit of projecting a more “human” or
“approachable” image and are publishing blogs.
 Personal Accounts: writers document the daily
details of an event, like a political race or a natural
disaster, adding a ground level, human voice to world
events.
 Cultural Introspectives: help others understand
different cultural, historical and social views
http://blog-services-review.toptenreviews.com/10-interesting-blog-trends.html

7.  Pioneering Ideas: Many blogs start a buzz or promote
original ideas before they are realized or marketed to the
general public.
 Niche Notching: Blogs are cheap or free and readily
available, so even blogs that cover obscure or unique topics
find readers.
 Family Blogs: Some families use a blog to share family
news and pictures.
 Creative Writing: Blogs bypass the publisher (middle
man) and can get a writers work out to the world in a hassle
free manner. We found many well–composed and thoughtful
posts originated by talented writers.
 Travel Blogs: Some bloggers write about vacationing,
others about their tour of service or their research and
humanitarian efforts in an impoverished or developing
country.

8. 1. What kind of brand do you want to establish?
2. What interests you?
3. What are you most passionate about?
4. What are you most knowledgeable about?
5. What are your GOALS for blogging?
a. Share information
b. Give your opinion
c. Give advice
d. Promote a service
e. To sell a product
f. To build a fan-base?

9.  www.Blogger.ca (Simple blog templates, easy to
use)
 www.Simplesite.com (Canadian blog provider)
 www.Wix.com (build a basic website – start a
blog)
 www.Wordpress.com (Simple blog or hybrid
web/blog site templates available)

10.  Simple: www.angersolution.blogspot.ca
 Video: www.taylorswift.com/media/videos/17243
 Hybrid:
www.fettke.com – Rich Fettke is an extreme athlete,
author and personal coach
www.jackcanfield.com – Jack Canfield is a best-selling
author, public speaker, and coach
www.angersolution.com – Wordpress site – integrates my
blog and store

11.  Great templates
 Easy to use
 Quick learning curve
 People can subscribe
 You can integrate your existing blog into a
Wordpress website or into your current website

13.  SEO – can be time consuming but there are some
quick ways to increase visibility
 Run a “campaign”
 E-Mailing list (newsletter)
 Value-added services
 Analytics
 TWEET your blog links or post to FACEBOOK,
LINKEDIN or other appropriate social media
outlets

14.  Come up with three possible topics about which
you could write with confidence (Choose one of
those topics for this exercise)
 Use the following template as a way to organize
your post:
1. Identify a problem
a) What is it?
b) What has been done to try to fix it?
c) Why does it matter?
2. Introduce a solution
3. Explain the benefits of using your solution
4. Wrap it up with a call to action

15.  Follow me or join the conversation:
 ca.linkedin.com/in/juliechristiansen
 @theangerlady on twitter
 Download your copy of this presentation at
www.slideshare.net/angerlady
 www.angersolution.blogspot.ca
 Juliechristiansen.blogspot.ca