Blogging for B2B: Proven Methods for Achieving Success

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The webinar discussed proven methods for achieving success with B2B blogging. It covered why blogging is important for B2B marketing in today's changing landscape, common reasons why B2B blogs fail, how to develop remarkable content, crafting an ideal blog post, and tips for sustained blogging success. The presenter, Tim Asimos, provided strategies on defining niches, focusing on audiences, addressing different customer stages, and committing to regular blogging and metrics to build an effective B2B blog.

Marketing

WEBINAR
#B2BWEBINAR
BLOGGING
FOR B2B
Proven Methods for Achieving
Success

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
INTERACT WITH US
@circleSstudio
#B2BWebinar

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
PRESENTER
TIM ASIMOS
Vice President &
Director of Digital Innovation
@timasimos

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
AGENDA
1 Why Blog?
2 Reasons B2B Blogs Fail
3 How to Develop Remarkable Content
4 Crafting an Ideal B2B Blog Post
5 Tips for Sustained Success
Q&A

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
POLL:
DOES YOUR
COMPANY HAVE
A BLOG?

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
1
WHY BLOG?

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
B2B buyers
have changed.
1 WHY BLOG?

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
1 WHY BLOG?
“B2B Buyers go through
about 60% of the purchasing
process before ever talking
to sales.”
— The Corporate Executive Board Company

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Marketers
are Adapting
1 WHY BLOG?

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
A New Media
Landscape
1 WHY BLOG?
AD
Paid Earned Owned

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
SEO Has
Changed Too
1 WHY BLOG?

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Thought
Leadership
1 WHY BLOG?

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Blogging is
Critical to
Online
Marketing
1 WHY BLOG?

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
2
REASONS B2B
BLOGS FAIL

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
No Game Plan
2 REASONS B2B BLOGS FAIL

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Bad Content
2 REASONS B2B BLOGS FAIL

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Lack of
Commitment
2 REASONS B2B BLOGS FAIL

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
POLL:
WHAT IS YOUR BIGGEST
BLOGGING CHALLENGE?

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
3
HOW TO DEVELOP
REMARKABLE
CONTENT

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Deﬁne Your
Niche
3 REMARKABLE CONTENT

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Focus on Your
Audience
3 REMARKABLE CONTENT

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Address Each
Stage
AWARENESS
INTEREST //
CONSIDERATION
SATISFACTION
// RETENTION
UPSELLING
// ADVOCACY
EVALUATION
// PURCHASE
1. Prospects 2. Leads 3. Opportunities 4. Customers 5. Evangelists
3 REMARKABLE CONTENT

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Be the Go-To
Resource
3 REMARKABLE CONTENT

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
4
CRAFTING AN
IDEAL B2B BLOG
POST

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Compelling
Title
4 AN IDEAL B2B BLOG POST

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Supporting
Visual(s)
4 AN IDEAL B2B BLOG POST

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Introductory
Paragraph
4 AN IDEAL B2B BLOG POST

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Engaging Body
Copy
4 AN IDEAL B2B BLOG POST

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Sub-Headers,
Short Paragraphs
& Bullets
4 AN IDEAL B2B BLOG POST

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Internal &
External
Reference Links
4 AN IDEAL B2B BLOG POST

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Concluding
Paragraph
4 AN IDEAL B2B BLOG POST

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Call-To-Action
4 AN IDEAL B2B BLOG POST

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Social Sharing
Buttons
4 AN IDEAL B2B BLOG POST

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Related Posts
4 AN IDEAL B2B BLOG POST

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Comments
4 AN IDEAL B2B BLOG POST

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
On-Page SEO
4 AN IDEAL B2B BLOG POST

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
5
TIPS FOR
SUSTAINED
SUCCESS

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Commit to the
Program
5 TIPS FOR SUSTAINED SUCCESS

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
5 TIPS FOR SUSTAINED SUCCESS
“Most of us spend too
much time on what is
urgent and not enough time
on what is important.”
— Stephen Covey, author of The 7 Habits of Highly Effective People

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Goals and
Metrics
5 TIPS FOR SUSTAINED SUCCESS

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Recruit Help
5 TIPS FOR SUSTAINED SUCCESS

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Develop an
Editorial
Calendar
5 TIPS FOR SUSTAINED SUCCESS

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Keep a Running
List of Ideas
5 TIPS FOR SUSTAINED SUCCESS

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
POLL:
HOW OFTEN DOES YOUR
COMPANY BLOG?

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Blog Regularly
5 TIPS FOR SUSTAINED SUCCESS

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Get the
Word Out
5 TIPS FOR SUSTAINED SUCCESS

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
QUESTIONS & ANSWERS:
Enter Your Questions in the
GotoWebinar Control Panel

LET’S CONNECT
#B2BWEBINAR
TIM ASIMOS
@TimAsimos
linkedin.com/in/TimAsimos
CIRCLE S STUDIO
@circleSstudio
linkedin.com/company/circle-s-studio
/circleSstudio
circleSstudio.com/blog
circleSstudio.com

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This talk was given by Bill Beard on 2.16.15 at the New York City Agile Experience Design Meetup. In a Lean and Agile world, where we’re rapidly iterating and deploying MVPs, branding is in danger of becoming an afterthought. We don’t talk enough about how we can add value by building powerful brands that connect with your customers. In this talk, we’ll discuss how branding has had to change in an Agile/Lean world--and why we need to change the way we think about it. We’ll cover how we apply basic Lean Startup and LeanUX principles to execute Lean Branding, and provide some quick tips for building your brand into your experience to create products people love, called Branding Moments. To learn more about Lean Branding or Branding Moments, follow or reach out to Bill on twitter at @writebeard.

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1. WEBINAR #B2BWEBINAR BLOGGING FOR B2B Proven Methods for Achieving Success

2. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio INTERACT WITH US @circleSstudio #B2BWebinar

3. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio PRESENTER TIM ASIMOS Vice President & Director of Digital Innovation @timasimos

4. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio AGENDA 1 Why Blog? 2 Reasons B2B Blogs Fail 3 How to Develop Remarkable Content 4 Crafting an Ideal B2B Blog Post 5 Tips for Sustained Success Q&A

5. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio POLL: DOES YOUR COMPANY HAVE A BLOG?

6. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio 1 WHY BLOG?

7. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio B2B buyers have changed. 1 WHY BLOG?

8. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio 1 WHY BLOG? “B2B Buyers go through about 60% of the purchasing process before ever talking to sales.” — The Corporate Executive Board Company

9. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Marketers are Adapting 1 WHY BLOG?

10. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio A New Media Landscape 1 WHY BLOG? AD Paid Earned Owned

11. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio SEO Has Changed Too 1 WHY BLOG?

12. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Thought Leadership 1 WHY BLOG?

13. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Blogging is Critical to Online Marketing 1 WHY BLOG?

14. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio 2 REASONS B2B BLOGS FAIL

15. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio No Game Plan 2 REASONS B2B BLOGS FAIL

16. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Bad Content 2 REASONS B2B BLOGS FAIL

17. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Lack of Commitment 2 REASONS B2B BLOGS FAIL

18. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio POLL: WHAT IS YOUR BIGGEST BLOGGING CHALLENGE?

19. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio 3 HOW TO DEVELOP REMARKABLE CONTENT

20. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Deﬁne Your Niche 3 REMARKABLE CONTENT

21. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Focus on Your Audience 3 REMARKABLE CONTENT

22. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Address Each Stage AWARENESS INTEREST // CONSIDERATION SATISFACTION // RETENTION UPSELLING // ADVOCACY EVALUATION // PURCHASE 1. Prospects 2. Leads 3. Opportunities 4. Customers 5. Evangelists 3 REMARKABLE CONTENT

23. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Be the Go-To Resource 3 REMARKABLE CONTENT

24. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio 4 CRAFTING AN IDEAL B2B BLOG POST

25. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Compelling Title 4 AN IDEAL B2B BLOG POST

26. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Supporting Visual(s) 4 AN IDEAL B2B BLOG POST

27. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Introductory Paragraph 4 AN IDEAL B2B BLOG POST

28. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Engaging Body Copy 4 AN IDEAL B2B BLOG POST

29. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Sub-Headers, Short Paragraphs & Bullets 4 AN IDEAL B2B BLOG POST

30. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Internal & External Reference Links 4 AN IDEAL B2B BLOG POST

31. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Concluding Paragraph 4 AN IDEAL B2B BLOG POST

32. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Call-To-Action 4 AN IDEAL B2B BLOG POST

33. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Social Sharing Buttons 4 AN IDEAL B2B BLOG POST

34. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Related Posts 4 AN IDEAL B2B BLOG POST

35. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Comments 4 AN IDEAL B2B BLOG POST

36. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio On-Page SEO 4 AN IDEAL B2B BLOG POST

37. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio 5 TIPS FOR SUSTAINED SUCCESS

38. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Commit to the Program 5 TIPS FOR SUSTAINED SUCCESS

39. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio 5 TIPS FOR SUSTAINED SUCCESS “Most of us spend too much time on what is urgent and not enough time on what is important.” — Stephen Covey, author of The 7 Habits of Highly Effective People

40. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Goals and Metrics 5 TIPS FOR SUSTAINED SUCCESS

41. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Recruit Help 5 TIPS FOR SUSTAINED SUCCESS

42. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Develop an Editorial Calendar 5 TIPS FOR SUSTAINED SUCCESS

43. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Keep a Running List of Ideas 5 TIPS FOR SUSTAINED SUCCESS

44. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio POLL: HOW OFTEN DOES YOUR COMPANY BLOG?

45. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Blog Regularly 5 TIPS FOR SUSTAINED SUCCESS

46. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Get the Word Out 5 TIPS FOR SUSTAINED SUCCESS

47. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio QUESTIONS & ANSWERS: Enter Your Questions in the GotoWebinar Control Panel

48. LET’S CONNECT #B2BWEBINAR TIM ASIMOS @TimAsimos linkedin.com/in/TimAsimos CIRCLE S STUDIO @circleSstudio linkedin.com/company/circle-s-studio /circleSstudio circleSstudio.com/blog circleSstudio.com

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