Bloggers - How to Package, Promote and Profit from Your Expertise
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http://denisewakeman.com/bwe - Hey Bloggers! How to Pacakge, Promote and Profit from Your Expertise - presentation at BlogWorld and New Media Expo 2011 in Los Angeles. Co-presented with Rich Brooks of flyte new media. Links to all resources mentioned in presentation at located at http://denisewakeman.com/bwe
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Bloggers - How to Package, Promote and Profit from Your Expertise
- 1. Hey Bloggers! How to Package, Promote & Profit from Your Expertise Rich Brooks & Denise Wakeman
- 3. What you’ll learn… • How & Why to Monetize Your Expertise • What Types of Products You Can Create • How to Promote & Sell Your Products
- 4. About Denise Wakeman • Marketing on the Web since 1996 • Blogging since 2004 • Built 3 successful 6-figure businesses • Author of blogging & online marketing programs • Co-author – Success Secrets of Social Media Superstars • Mentor/Speaker/Trainer
- 5. About Rich Brooks • President of flyte, web marketing firm • Teaches web marketing at USM • Co-Founder of Social Media FTW • Zombie hunter
- 6. Product Promotion Profit
- 7. Make Money From Your Expertise • Create multiple streams of income • Dominate your niche • Serve more people • Build your list • Help do-it-yourselfers
- 9. Ideas from: Suggested Search
- 11. Ideas from: Posts & Comments
- 14. Product Creation
- 15. "Products are Powerful For More than Just the Money They Earn” “Not only is it an income stream – but it’s something that has a real impact upon both your readers and your standing in your niche/industry" ~ Darren Rowse, Problogger.net
- 16. Do Your Homework! • What is your ideal customer’s biggest problem? • How to deliver solutions? • Resources? Outsourcing?
- 17. ASK
- 18. Mastermind Blog group posts Coaching Ebook Seminar CD Membership DVD program Online Teleseminar/ course Webinar
- 19. Product Checklist Goal Problem/Solution Format Content Title Production Price
- 20. What do you want to create?
- 21. From Blog to Book(s) Blog Word Ebook - Ebook - Audio posts doc pdf Kindle book
- 22. Kindle
- 23. Audio Product
- 26. Promotion
- 27. Keyword Analysis
- 28. Make a Plan
- 30. Email Your List
- 31. Profit
- 32. Selling Your Product Sales Shopping Merchant Thank Page Cart account you page
- 33. Sales Page
- 35. Clickbank
- 36. Shopping Carts
- 38. Next Steps… 1. Choose your topic 2. Choose a format & ecom platform 3. Produce 4. Drive traffic to your sales page
- 39. Questions Welcome @DeniseWakeman @TheRichBrooks Facebook.com/BlogSquad Facebook.com/flytenewmedia DeniseWakeman.com/gplus Flyteblog.com
Editor's Notes
- Sources of IncomeServicesAffiliate marketingAds/SponsorshipsPRODUCTS!
- How do you know what your customer wants? You’ve got to askSurveyAsk questions on your blog, Facebook, twitter, LinkedinSurvey MonkeyGoogle docs Find out their biggest painHow they like to learn and consume info
- Ebooks and booksTeleseminarsAudio programs (CD)WebinarsMembership programsSpeechesSeminarsOnline coursesDVD programs (video)One on one coachingMastermind groups
- EasyDigital downloadPDF Collect content from blog postsCompile in word docFormatCreate ecover*Convert to pdfKindle/Nook
- Author Central for more findability and visibilitykdp.amazon.comWord doc – special formatting Cover artKeywords & CategoriesDescription – Call to ActionSet price
- Record ebook (mp3) - audacityCreate artworkDigital downloadCD production/fulfillmentKunakiVervante
- DesignFivverElanceFulfillmentVervanteKunaki
- Optimize press – wordpressplugin – easily create good looking, optimized sales pages. $97
- Digital products only, no merchant account or shopping cart required, higher fee, good for affiliates
- Advanced, doing more than $1000 a month in sales, monthly fees overall less than paypal or clickbank but only makes sense if you have consistent, ongoing sales1ShoppingCartInfusionSoftMerchant AccountPayment Gateway
- Start with low hanging fruit