Five Top Trend for Content Marketing in 2019

1. 5 Top Trends for Content
Marketing
Trends and Ideas to Look for in 2019

2. 1.Content
Marketing
becoming the
NewMarketing
 This is the one trend that you will be seeing more and
more.
 Content is becoming the the way companies are
building a true name for their brand
 Marketing used to be solely focused on the product and
what it is. Marketers are realizing that is not what
people care about anymore. People want to be shown a
product that can fit into their life and current lifestyle
and something that can evolve with them.

3. Content
Marketing
Example
 Go Pro is one of the best companies that shows in all of
their marketing efforts the way their product is
supposed to be used.

4. 2.Brand
Collaboration
 When two Different companies partner together to
create an experience for the customer/user that
compliments both brands.
 Best way to create this experience is finding that
perfect partner that shares the same needs and wants
as you. This can be done by two big brands, Two small
brands or even a smaller company and a large
company.

5. Brand
Collaboration
Example
 Nike and Apple paired up years ago to come together to
show music and sports coming together. Then they
created their athletic chip.

6. 3.Interaction
and
Personalization
 Interacting with your customers and users is an
essential way to understand what they are thinking
and their experience in using your site or product.
 Personalizing your brand for your customers to directly
relate to them is also a key in content marketing which
you will be seeing more companies use this in a way to
attract more people.

7. Personalization
Example
 An example of personalizing your brand to make it
unique for each user was capitalized and done
successfully by one big brand with their “Share With”
campaign. Coca Cola.

8. 4.Blogging
 This can be done a few different ways but you are
always going to want to create ideas that is going to
show your brand as the lifestyle your customer needs.
 Post on your blog can vary, you can go from showing
your customers/users what your brand is about and
how you wan tour brand expressed. Or it can be as
simple as a Q&A.

9. BloggingExample
Microsoft: Showing how they are making an impact and how their brand can be used in
your everyday life

10. 5.Using
Influencers
 Two Different ways companies use influencers for
content marketing
 1. Influencers on their own social media outlets
 2. Influencers directly writing on the companies website
or social media outlets

11. InfluencerExample
HelloFresh and Lauren Conrad

12. Sources