Blog Essay 2
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The document discusses Richard Dyer's theory of "star image" and how it can be applied to construct an image for a music group. It describes how the band Chaos Theory's image was constructed to appeal to 16-25 year old males by emphasizing youthfulness, anti-authoritarian attitude, rebellion, and aggression through their clothing, album artwork, music video, and magazine advertisements. Maintaining this image through their public behavior and press coverage is also discussed as important to promote the band effectively.
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2553 lx002 week 14 class (21 september 2010) slideshow
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Similar to Blog Essay 2
A2 how effective is the combination of your main
- Chaos Theory aims to influence audiences on social and political issues through their music. They use various promotional materials like videos and album artwork to construct an image that enhances the seriousness of their message.
- Their promotional video and materials portray the band as creative and talented musically, rebelling against the status quo with an anti-authoritarian attitude while still succeeding against the odds.
- The band's image aims to position their audience against mainstream values by critiquing dominant social norms through their music and metaphors, while still appealing to fans as ordinary people.
Blog Task 2
The document discusses Richard Dyer's theory of the "star image" and how it can be applied to construct an image for a fictional band called Chaos Theory. It outlines the key elements of a star image, including youthfulness, rebellion, anti-authoritarian attitudes. It then describes how the video, magazine advert, and album cover were designed to portray these elements of Chaos Theory's star image, making them seem ordinary yet extraordinary, and both present and absent for the audience. The creative works aim to position Chaos Theory as succeeding against the odds while still appealing to audiences and fitting with conventions of the alternative rock genre.
Blog task 2
The document discusses a pop promotional video and ancillary media texts created to promote a product. It explores how the video portrays a day in the life of marginalized people while focusing on a DJ as the epicenter of creativity. The accompanying digital packaging and magazine ad aim to capture the essence of the video and promote the product. The author analyzes how their media texts apply theories by Richard Dyer on star images and Levi Strauss on universal myths.
Media power point task 2 first draft.[2
The document discusses Richard Dyer's theory of star image construction and applies it to the fictional band "THE FACTORY". According to Dyer's theory, a star must balance being ordinary yet extraordinary to consumers. The document also discusses how THE FACTORY aims to appeal to their target audience of 15-25 year olds by embodying traits like youthfulness, creativity/talent, success against the odds, and a slight anti-authoritarian attitude as portrayed through their messy home/studio and rebellious style. Examples of similar bands are provided.
Star theory
Stars represent shared cultural values and attitudes that promote a certain ideology. They initiate cultural discourse and commentary outside of their music to establish their persona. Stardom itself is a cultural value that ideologies around materialism and sexuality are drawn upon. Record companies manufacture stars to serve the purpose of making money by nurturing what they think audiences want. However, there are audiences not convinced by industry hype that want "real" artists perceived as unpolished. Stars are quite clearly products that record companies must sell based on their meanings.
1. star image
Richard Dyer's star theory proposes that pop stars are constructed images rather than real people. They are manufactured by the music industry to appeal to audiences and make money. Pop stars represent cultural values and ideologies that enhance their appeal. Their persona is based on characteristics like gender, race, and generation as well as the meanings expressed through their music, image, and cultural discourse. To maintain their status, pop stars must continually develop and nurture their constructed character and personality over time through new music and engagement with fans.
Stars And Stardom
Richard Dyer argues that stars are constructed images meant to be consumed and marketed to target audiences. The star image is intentionally incoherent, containing paradoxes, in order to keep audiences striving to complete the image through continued consumption of the star's products and performances. Depending on the artist, the star image may position audiences in opposition to or in support of mainstream social values.
To what extend do postmodern text challenge...
This document discusses three postmodern texts - Gorillaz, The X-Factor, and The Only Way is Essex - and how they challenge conventions of traditional media. Regarding Gorillaz, it notes their eclectic music style mixes genres and that they use virtual band identities rather than showing the real band. For X-Factor, it discusses how the interactive audience voting challenges the passive audiences of modernism. It also notes X-Factor's hyperreal presentation of contestants. For TOWIE, it discusses how the show references stereotypes through its characters and blurs reality versus simulation. Overall, the document analyzes how these postmodern texts upend traditions of singular genres, passive audiences, authentic representation, and the real
MediaFilmExchange.co.uk Powerpoint
The media plays an important role in representing reality and shaping attitudes and beliefs. However, media representations are inherently selective and simplified versions of reality that are intentionally framed, edited and produced with certain goals in mind. As a result, media representations often rely on stereotypes of groups to quickly convey information and make sense of the world. Common stereotypes in media include representations of gender, race, age, sexual orientation and disability.
Grade booster stars and stardom
The document discusses the concept of stardom in the music industry. It explains that stars are constructed images meant to sell performers to large, loyal audiences. Stars embody common values like youth, rebellion, talent, and disregard for social norms. The star image is incoherent and incomplete by design, according to Richard Dyer, in order to keep audiences continuously consuming the star's products to try to complete the image. Dyer identifies two key paradoxes - stars must seem both ordinary and extraordinary, and be both present and absent. The incomplete star image positions audiences in relation to social values and keeps them engaged in further consumption.
Richard Dyer's Star Theory Revised
According to Richard Dyer's "star image" theory, a pop star is distinguished from a pop performer by having established an identity and persona based on factors beyond just their musicianship. A true pop star has lasting brand awareness and cultural impact over many years. Miley Cyrus initially portrayed the constructed star image of her character Hannah Montana, with motifs like her blonde wig easily recognized by fans. As she developed a more mature image in her late teens, Cyrus experienced a period of "second album syndrome" where she struggled to maintain her persona. She has since reinvented herself with a controversial, boundary-pushing star image that strongly promotes individualism and alternative lifestyles. Cyrus' star persona has grown to encomp
Dyer's Star Theory
The document discusses Richard Dyer's star theory, which identifies three main features of stars:
1) Stars are constructed by record labels through advertising and promotion to create a unique selling point.
2) Stars are commodities that are "sold" to audiences by tailoring them to meet audience demands.
3) Stars represent certain ideologies that audiences can relate to.
The theory holds that stars are modified from real people into constructs to be idolized by fans, and that they influence audiences through the ideologies they portray. Certain elements like youth, rebellion, and disregard for social norms are seen as necessary for stars to succeed according to Dyer's theory.
Blog Task 2 (Power Point)
The document discusses Richard Dyer's theory of star image and how it can be applied to construct an image for a band. It explains that a star image involves portraying a band as both ordinary and extraordinary, and present and absent, to attract audiences. The document analyzes how the band's video, digipak cover, and magazine advert represent elements of youthfulness, rebellion, sexual magnetism, and talent/creativity to target a relevant demographic based on Dyer's theory of constructing a coherent yet incomplete star image.
Music videos year 13 c du
This document discusses different theories and typologies of music videos. It begins by outlining some common conventions and techniques used in music videos such as illustrating or contradicting the lyrics, promoting the star's image, and using intertextuality.
It then summarizes Simon Frith's theory that there are three broad types of music videos: performance videos which feature the artist singing to fans, narrative videos which tell a story, and conceptual videos which rely more on metaphor and mood than narrative. Some examples of each type are provided.
The document also discusses Andrew Goodwin's perspective on analyzing technical elements of music videos like shot types, camera work, editing, and representation. It stresses the importance of considering both micro-
Music videos year 13 c du
This document discusses different theories and typologies of music videos. It begins by outlining some common conventions and techniques used in music videos such as representing genre stereotypes, having a clear relationship between lyrics and visuals, and promoting the star image.
It then summarizes Simon Frith's theory that there are three broad types of music videos: performance videos which feature the artist singing to fans, narrative videos which tell a story, and conceptual videos which rely more on metaphor and mood over linear narrative. Some examples of each type are provided.
The document also discusses Andrew Goodwin's theories on music video analysis and how to examine elements like shot type, camerawork, editing, mise-en-scene, and
Critical Perspectives Question 1b
This document provides an overview of several theories related to analyzing media texts, including semiotics, representation, genre, narrative, and audience. It discusses key concepts from theorists such as Roland Barthes, Ferdinand de Saussure, Stuart Hall, Laura Mulvey, and Daniel Chandler. Students are prompted to apply these concepts to analyze elements of their own media productions.
Legal and Ethical regulatory bodies
The document discusses several topics related to Disney and the film The Force Awakens, including:
1. Possible effects of films on audiences according to several communication theories, and how The Force Awakens exemplifies some of these theories.
2. Issues of representation in the film regarding race, gender, age, and sexuality. It finds the representations are generally positive but notes potential negative portrayals of sexuality.
3. Legal and ethical issues the film faces, such as discrimination, copyright, violence, and how it may affect children viewers. It must consider these issues during production.
4. The regulatory role of the BBFC in setting rules on content that film institutions must follow regarding harm and informing
Media- evaluation question 2
The document discusses how different groups are represented in media based on age, gender, and social groups. It finds that those aged 18-late 20s are often portrayed as wanting to have fun now and deal with consequences later. Females are generally shown as independent and strong while males appear confident and business savvy. In terms of social groups, chavs are usually depicted negatively while geeks and indies are now presented in a more positive light. The author considers how they have chosen to represent these groups in their own magazine, aiming to present youth as outgoing but not extreme, females as self-made but also silly, and focusing on indies as music lovers.
To what extent does a pop stars image influence their audience?
A pop star's image can influence their audience in various ways. Their image is often constructed by their management through advertising, publicity materials, and the media to appeal to different audiences. According to star theory, pop stars are artificially constructed images rather than real people, with unique selling points like hairstyles or clothing that fans emulate. Some pop stars also take on alter ego personas or characters to appeal to audiences, though their image must change over time to match evolving ideologies and remain in the public eye.
Essay: To what extent does a pop stars image influence their audience?
A pop star's image can influence their audience in various ways. Their image is often constructed by their management to appeal to audiences and generate sales. According to star theory, there is a difference between performers and pop stars whose image and persona may have little to do with their musical abilities. A pop star's image is crafted using various marketing materials and strategies to influence how audiences perceive and experience the star.
Similar to Blog Essay 2 (20)
To what extent does a pop stars image influence their audience?
To what extent does a pop stars image influence their audience?
Essay: To what extent does a pop stars image influence their audience?
Essay: To what extent does a pop stars image influence their audience?
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Blog Essay 2
- 1. With reference to Richard Dyer’s theory of “Star Image”, how effective is the combination of your main product and ancillary texts?
- 5. Richard Dyer and “Star Image” (Cont.) Elvis in his heyday was an example of sexual magnetism – the swinging of his hips was considered very erotic and many conservative Americans called for it to be banned. Eminem is an example of success against the odds- coming from a very violent and drug-filled neighbour hood. He frequently references his success against the odds in his songs and music videos.