Uploaded byKyle McInnes
BlackBerry Developer Overview
The document outlines the features and capabilities of Blackberry's application ecosystem, including the BBM social platform and its user engagement metrics. It discusses the tools available for developers, such as payment services, location services, and app development frameworks like Adobe Air and Blackberry Webworks. Additionally, it highlights the Blackberry Playbook's specifications and its capabilities for enhanced multitasking and user experience.
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BlackBerry Developer Overview
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- 7. BlackBerry Java /Java ME Java Applications BlackBerry APIs Java ME APIs Java Virtual Machine Device OS
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- 16. • • • • • • • BlackBerry Widget 16
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- 21. • How important is it for you to have the ability to customize the theme? • • • • • Source: RIM user research
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- 24. Super Apps 24
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- 33. BBM Social Platform •Over 35 Million Active Users • Over 1.5 Million New Users Per Month • 2 Thousand New Users Per Hour
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- 35. Advertising Service • 3lines of code enable developers to easily embed advertising within their apps • Back-end “mediation platform” aggregates multiple ad networks • Many new ad networks around the world joining soon
- 36. Payment Service • Seamlesspayments from within Java, Tablet OS and WebWorks applications • Purchase upgrades, premium content • Simple API for developer to call transaction process • Payment SDK now available • Leverages payment methods available to user • Carrier Billing, PayPal, Credit Card • Apps using Payment Service must be distributed via BlackBerry App World
- 37. What are Who isusing they doing my app? with my app? How long do How many they spend people use with my app? my app? When are Where are they using my users? my app?
- 38. Location Services • Cellsiteand Wi-Fi® Geo-location • Geocoding/Reverse Geocoding • Travel Time / Estimated Time of Arrival (ETA)
- 39. Push Services • Proactivelypush data via • BlackBerry Internet Service (BIS) • BlackBerry Enterprise Server (BES) • Enhanced APIs introduced in 5.0 • Provides information immediately • Optimizes network efficiency • Preserves battery life • Reduces complexity for developers • Improves developer margins
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- 41. • Average Daily Downloads • 3 million • Countries Available • 100 • Languages: • 6 (English, French, Italian, German, Spanish, and Brazilian Portuguese) • Number of Apps: • 24,000+ apps available for purchase download • Number of Vendors: • 7,000+ registered vendors 41
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- 47. Ground Breaking Speed! • Full computing power in a tablet format • 1 GHz dual core processor • 1 GB Ram Web Without Limits! • High fidelity WebKit browser • Full Adobe® Flash® 10.1 support • Built in HTML5 support 47
- 48. BlackBerry Amplified! • Pair the BlackBerry PlayBook with a BlackBerry smartphone via secure Bluetooth connection for full access to: • Email, Calendar, BBM, Tasks, Docs and more! • BlackBerry security and data efficiency BlackBerry Tablet OS • Powerful, user-friendly QNX technology • It’s what the World Wide Web runs on! • True multitasking • Proven mission critical reliability 48
- 49. PlayBook Development • AdobeAIR • Browser Development • HTML5 and Flash 10.1 • BlackBerry WebWorks • Native SDK 49
- 50. Adobe AIR 50
- 51. Adobe Runtimes –Flash Player & AIR 51
- 52. Adobe Runtimes –Flash Player & AIR AIR SDK Tablet OS SDK ActionScript BlackBerry PlayBook SWF Application (.bar)
- 53. PlayBook AIR SDKCapabilities • Hardware-accelerated playback of video and graphics-intensive content • Web View to enable AIR apps to display HTML and Flash content • UI components built specifically for the touch screen, including support for multi-touch and gestures • APIs for advanced features such as the front and rear facing cameras, accelerometer, geo-location, in-app payments and more • Application notifications, which allow developers to bring events generated by AIR applications immediately to the user’s attention, even if the application is running in the background 53
- 54. PlayBook AIR SDKCapabilities • Seamless communication between AIR apps on the BlackBerry PlayBook, allowing the creation of “Super App” experiences • Extending Adobe AIR applications to use native C++ extensions, providing developers with the ability to write part of their application in the BlackBerry Tablet OS's native code (subject to availability of the upcoming BlackBerry Tablet OS native SDK) • Porting existing Adobe AIR applications quickly and easily to the BlackBerry PlayBook 54
- 55. BlackBerry Tablet OSSimulator • Build Adobe AIR apps today! • Installers, recorded webcasts, documentation, examples, etc. • Supports Adobe AIR 2.5 • Downloadable ISO image • Leveraging ActionScript 3 • Windows – VMWare Player • Supports the swipe gestures • Mac – VMWare Fusion • Linux – VMWare Player • Network connectivity 55
- 56. BlackBerry Tablet OSSDK for Adobe AIR – 0.9.4 Released! • Code Signing from Flash Builder GUI • Configure Application Permissions • UI Updates 56
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- 60. * Benefits dependon Tier Level
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- 62. • New DeveloperGroups launching around the world • Join a group or start your own! www.blackberry.com/developers/community 62