The document discusses different mobile app development options for businesses: 1. Native mobile apps developed for specific platforms like iOS and Android using languages like Objective-C and Java. 2. Responsive web apps using technologies like HTML, CSS and JavaScript that work across devices through responsive design. 3. Hybrid apps that combine web technologies with native platform elements for access to device features through frameworks like PhoneGap. It analyzes the pros and cons of each in terms of development effort, user experience, performance and more to help businesses choose the best approach based on their specific needs and sector.

1. The best option for business?
Burhan Surti
burhan3@gmail.com

2.  Mobile Showrooming grow 134% during 2012
Holiday Season
 2012 holiday season, there will be 48 million
shoppers—about 20% of the U.S. adult
population will use their smartphones to compare
prices and research products while shopping in
stores, a practice known as“Showrooming,” -
Internet Retailer:

5. Businesses can
no longer afford
to ignore it

6. 1. Mobile (Native) Apps – Develop for multiple
platform
2. Mobile web apps (Responsive Web Design) –
Should work on most of the device
3. Hybrid apps – best of both world ( 1 & 2)
4. Content Transformation – Not always best
experience
5. Do nothing –

7. Native
Apps
Web
Native Apps Apps
Hybrid
Apps

8. What are these
options ??

9. Native Application

10. Objective- Java
Language Java C#, VB.NET
C,C,C++ (Some C, C++)
Visual-Studio,
BB Java Eclipse
Tools Xcode Android SDK Windows Phone
Plug-In
Dev Tool
Packing
.app .apk .cod .xap
Format
Application
Stores

11. Source Code for Apple iOS Source Code for Android
Objective-C, Resources Java (some Resources
C, C++ (images etc) C, C++) (images etc)
Xcode IDE Android SDK
Complier, Executable Complier, Executable
Package Package
Linker (Binary) Linker (Binary)
*.app Package *.apk Package
Source Code for Windows Source Code for Blackberry OS
C#, VB.NET Resources
Resources
and more (images etc) Java
(images etc)
Visual Studio, Win Phone Dev Tools BB Java Eclipse Plug-in
Complier, Executable
Package Complier, Executable
Linker (Binary) Package
Linker (Binary)
*.xap Package
*.cod Package

13.  Covers all platform hence potential larger
customer base
 Better performance
 Customized and smoother interface user
experience
 Store more data offline
 Access to the device’s hardware and OS features
– (Camera, Notifications, Contacts, calendar, Offline storage, Geo-location)
 Available offline

14.  Expensive/time consuming as need to develop
for each platform
 Multiple code base to develop/maintain
 Requires different skill set
 Available via app store only – Approval
 Not visible to search engines

17. Mobile Web Application

18. Responsive Web Design

20.  Accessed by browser of the device hence works
on any platform
 Quick time to market
 Single codebase – less effort to develop &
maintain
 No app store distribution – No approval
 Search engine discoverable

21.  No access to device hardware or OS features
 Lower performance
 Limited/No local storage
 No platform specific look N feel
 No offline availability
 Need to support multiple browser per device

23. Hybrid Application

24. Image Source: PhoneGap

25.  Like native apps, run on the device
 Written with web technologies (HTML5, CSS and
JavaScript).
 Hybrid apps run inside a native container, leverage
the device’s browser engine (but not the browser)
to render the HTML and process the JavaScript
locally.
 A web-to-native abstraction layer enables access
to device capabilities

27.  Experience like Native apps Combination of Native
+ Mobile web app
 Lower development cost & time
 Access to the device’s hardware and OS features –
(Camera, Notifications, Contacts, calendar, Offline storage, Geo-location)
 Local storage
 Moderate performance

28.  Need skill set for mobile framework (PhoneGap, Titanium..)
 Performance depends on device’s browser
capabilities
 Can’t handle heavy graphics

30. Comparison / Summary

31. Native Web App Hybrid
• Objective-C • HTML
Skills/tools needed
• Java • HTML • CSS
for cross-platform • C, C++, C# • CSS • JavaScript
apps • VB.net • JavaScript • Mobile framework
Time to market Slow Fast Moderate
Full access: Full access:
(Camera, microphone, (Camera, microphone,
GPS, Calender, Contacts, GPS, Calender, Contacts,
Notification, gyroscope, Notification, gyroscope,
accelerometer, file Limited (GPS, accelerometer, file
Device access upload, etc…) gyroscope, file upload) upload, etc…)
Graphics Native APIs HTML, Canvas, SVG HTML, Canvas, SVG
Native look & feel Native Emulated Emulated
Distribution Appstore Internet/Web Appstore
Pinch, spread Yes No Yes
Connectivity Online and offline Mostly online Online and offline

32. Which way to go?

33. Sector Requirement Possible Option
Quick response,
Games Local run time environment,
Access to device components Native Apps
Ongoing updates,
Rich graphics,
Retail Product scanning,
payment integration,
local storage Hybrid Apps
Access to push notification,
Social
ability to run in background,
Networking integration to camera, LBS, discovery Hybrid Apps
Multiple security layers,
ability to run offline,
Banking & offline storage,
Finance access to NFC,
push notification,
simple and easy interface Native Apps
Easy access,
News multimedia,
ongoing updating Web Apps
Loyalty Syncing of customer data, push notification,
immediate access, high analytics, Web Apps

34. Image Source: Developerforce

35. Questions?
Pls. send to
burhan3@gmail.com