This document provides information on using Facebook for marketing purposes. It begins with statistics on Facebook usage and then describes how to target specific audiences on Facebook by location, age, interests. It explains that a Facebook page is for engaging customers rather than a personal profile. The document then gives tips on building the right audience for ads, providing free content to engage users, using promoted posts and ads. It closes by thanking the reader for their time and providing contact information for Black Tie Creative.

1. FACEBOOK 101

2. WHY?

3. Daily active users on Facebook
Average Hours per month spent by
mobile users on FB
Average hours per month
by desktop users
Percent of all time spent on
apps in the US
Likes per day
Content shares per day

4. FACEBOOK TARGET MARKET
Audience
68,000 people
Who live in the United
States
Who live in Georgia
age exactly 50 and older
Who like #AARP
Audience
11,600 people
Who live in the United
States
Who live in Georgia
age exactly 40 and older
Who like #Baby boomer
Audience
820,000 people
Who live in the United
States
Who live in Georgia
age exactly 55 and
older
These are a few examples of the audiences we can target using
Facebook Ads. Tailoring a message to your specific audience will help
generate leads and engage consumers.

5. WHY FACEBOOK
Goal
.
• Drive Traffic
• Create
Conversions
• Increase Brand
Equity
• SEO

6. HOW?

7. PAGE VS. PROFILE
PROFILE PAGE
Profile is
your
personal
page you
use to
stay
connecte
d to
family
and
friends.
Facebook
Fan Page
is a page
designed
to engage
customer
s and
provides
insightful
analytic
tools

8. Demographics
Psychographics
Technographics
A
B
C
BUILD THE RIGHT
AUDIENCE

9. GIVE SOME STUFF AWAY

10. ADS & PROMOTED POSTS
Promoted posts appear higher
in News Feed, so there's a
better chance your audience
will see them. There are two
ways to promote a post: from
your personal account and
from your Facebook Page.
An individual ad includes
its creative (ex: the
image and text it uses)
and the specific audience
it targets.
PROMOTED
POSTS
ADS

12. WHAT?

13. CONTENT LIST OPTION
TRENDS
BIG PROJECTS
TAKE A STAND
FUNNY
B
C
D
E
CONTENT LIST OPTIONHow to Format Your
Content
A PRACTICAL DAY TO DAY

14. CREATE VS. CURATE
cre·ate. [kree-eyt]
verb. to evolve from one’s
own though or
imagination, as a work of
art or an invention.
cu·rate. [kyoo-reyt]
verb. to pull together, sift
through, and select for
presentation, as music or
website content.

15. ENGAGING

16. FREQUENCY VS. TIMING

17. SUMMARY

18. 3150 MAIN STREET SUITE 103,
DULUTH, GA 30096
A
W
T
E
WWW.BLACKTIECREATIVE.NET
678.521.2420
GROBERTS@BLACKTIECREATIVE.NET
BLACK TIE CREATIVE

19. THANK YOU FOR
YOUR TIME
REVAMPED