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A brief overview of what Google Analytics can do for a website, the current status of the VacationBetter.org website, and how in the coming months we will improve site traffic.
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1. Researching the target audience (college students near campus), their needs (off-campus housing info), and where they engage online (Google, social media).
2. Developing educational, shareable content like an eBook and blog posts about housing options, reasons to live off-campus, and what the local area offers students.
3. Optimizing a landing page for conversions by clearly offering the content, explaining its value, and having a form to collect leads.
4. Promoting the content and landing page using paid advertising, social media, out
Capitalise on the Social Media Phenomenon
There is no doubt that social media has played a big role in shaping the travel industry. After years of false predictions and hype, it seems that social media has finally become a legitimate business force which is changing the way we sell travel – Forever.
This presentation was given at the Travel Distribution Summit Asia 2011 by Digital Visitor's Director of Marketing, Simon Jones.
Hear about how intelligent travel brands are leveraging social media to positively and profitably enhance existing business strategies.
Social media marketing presentation (Hult Marketing Club)
1. The document discusses using social media for marketing, including an overview of social media platforms like blogs, Facebook, and Twitter.
2. It then presents two case studies: one for marketing the website SummitPost.org to climbers and hikers, and one for promoting green products to colleges.
3. Both case studies outline objectives, target markets, marketing strategies including contests and communities on social media, and metrics to track success.
Affiliate 2.0 - Discover Ten Top New Webtrends
Consumers are blogging, posting, digging and searching at unprecedented rates. The next wave of an internet explosion is upon us. What does it mean for affiliates? What can we learn from these new webtrends that we can apply for business?
Social Media (Web 2.0) marketing for beginners
The Internet is the fastest-growing medium across the globe and Web 2.0 applications are the fastest-growing aspect of the Internet. Applications include blogs, social networks, wikis, and other interactive and collaborative innovations.Many uses are personal in nature, but businesses and non-profits are using them for both internal and external communications and marketers are eager to understand how to integrate them into marketing communications programs. The social media are particularly relevant in situations where marketers want to reach audiences quickly and directly, with lesser costs.
Search Powerpoint 3/2/11
Search marketing involves optimizing websites for search engines through techniques like SEO and paid advertising. It is becoming increasingly important to integrate search marketing with social media due to the growing number of social media users and impact on search engine results. This document provides examples of how to build an effective search marketing strategy that combines SEO, social media, and paid search advertising.
Social media 101
This document discusses social media and its importance for businesses. It covers various types of social media like Facebook, Twitter, and YouTube. It emphasizes that social media is now essential for search engine optimization strategies. Businesses need an effective social media and SEO strategy to get high rankings on search engines, build their brand, and generate traffic and sales from new online marketing channels like YouTube. The document also provides examples of how some large brands like Obama, Microsoft, and Domino's Pizza have successfully used social media.
gWave Consulting Social Media Presentation
Social media marketing involves engagement with online communities to generate exposure, opportunities, and sales for a business. The main advantages are generating exposure and increasing traffic and partnerships. It includes adding links to social bookmarking sites and allowing fans to promote the brand themselves. Popular social media sites mentioned include YouTube, Facebook, Twitter, blogs, forums and social networks. Metrics and tracking are important to measure things like traffic patterns, click-through rates, conversion rates and ROI.
Stealth 4x4 Social Media Presentation 6 14 2010 Final
The document outlines a social media and website audit for Stealth 4x4 that identifies opportunities to expand their online presence and target new customer segments. It recommends renovating the website, creating social media content, developing video content, and improving search engine optimization. Key goals are to increase unique website visitors to 3,000 by July, have 5 blogs with weekly posts by August, and grow YouTube videos and followers on Facebook and Twitter.
Serving People with a Mission Sample.pdf
I collaborated with peers to create a PR campaign for our non-profit client Serving People with a Mission. I contributed to making a Pitch Letter to a local news outlet and writing website recommendations for client.
ESTC 2011 Presentation "Stretching Your Marketing Budget"
ESTC 2011 Presentation "Stretching Your Marketing Budget"The International Ecotourism Society (TIES)
Ecotourism and Sustainable Tourism Conference (ESTC) (http://www.ecotourismconference.org) Presentation "Stretching Your Marketing Budget: Green Marketing & PR for Tourism" -
How do ecotourism and sustainable tourism businesses find the right marketing opportunities and innovative approaches that maximize their marketing dollar?Moderated by: Deirdre Campbell, President and Chief Development Officer, The Tartan Group. Speakers: Vicky Hastings, Managing Director, Maxwell PR; Andy Crestodina, Principal, Orbit Media; Terry Rachwalski, President, Front Porch PerspectivesThe Secret Power of Social Media (Design Sherpa) 2 1-2011
Design Sherpa is a complete content marketing and Social media system managed by Network Communications Inc. This affordable system allows your company to increase Google rank and search Engine optimization to help consumers find you.
Leveraging Search & Social Media To Build Traffic To Your Site Case Study
The document discusses various internet marketing strategies for building website traffic, including search engine marketing, social media marketing, and video search engine optimization. It provides examples of how a Christian organization called AllAboutGOD has successfully used search engine optimization, social media optimization, and video search engine optimization to drive millions of visitors to their websites through organic search results and social media platforms like YouTube, Wikipedia, and MySpace. The document advocates combining different online marketing strategies like SEO, SMO, and VSEO for maximum traffic and exposure.
Promote Your Business Online
The document provides information about search engine optimization (SEO) and social media marketing strategies for small businesses. It discusses key terms like SEO, pay-per-click advertising, and social media marketing. The bulk of the document focuses on on-page and off-page SEO factors and how to optimize a website for search engines. It also provides tips for social media platforms like Facebook, LinkedIn, and blogs to help drive traffic and establish expertise in a business niche. Overall, the document aims to educate small businesses on basic internet marketing strategies.
Adam Japko, Connecting with Users: What you Should Know About Search and Anal...
Adam Japko, Connecting with Users: What you Should Know About Search and Anal...GardenBloggersConference
This document discusses strategies for driving traffic to websites through content marketing and social media. It emphasizes that focusing on high-quality interactions and conversions is more important than just accumulating traffic. Creating engaging blog content on topics relevant to prospective customers and optimizing websites for lead generation and sales can help businesses grab more than their static share of the market. Regular posting of fresh content and sharing it across social media platforms can help drive traffic from search engines and referrals to company websites and conversions. Analytics should be used to continuously improve content, visitor flows and results.Interactive Marketing for Nonprofits
Are you a nonprofit organization that needs help with online marketing? View this presentation to find out how to get more involved in PPC management, SEO, social media and analytics.
Learn how to leverage basic principles and best practices to raise awareness online, increase donations, generate more volunteer support and other goals specific to nonprofits. Additionally, discover how to obtain grant money from the search engines and apply it to successful paid search campaigns.
Similar to Tweet This: Seek, Meet and Keep (20)
The Secret Power of Social Media Success 7-25-2011
The Secret Power of Social Media Success 7-25-2011
Content management Frukostseminar: Everyone's a Publisher. Can you cope with it?
Content management Frukostseminar: Everyone's a Publisher. Can you cope with it?
Social media marketing presentation (Hult Marketing Club)
Social media marketing presentation (Hult Marketing Club)
Stealth 4x4 Social Media Presentation 6 14 2010 Final
Stealth 4x4 Social Media Presentation 6 14 2010 Final
ESTC 2011 Presentation "Stretching Your Marketing Budget"
ESTC 2011 Presentation "Stretching Your Marketing Budget"
The Secret Power of Social Media (Design Sherpa) 2 1-2011
The Secret Power of Social Media (Design Sherpa) 2 1-2011
Leveraging Search & Social Media To Build Traffic To Your Site Case Study
Leveraging Search & Social Media To Build Traffic To Your Site Case Study
Adam Japko, Connecting with Users: What you Should Know About Search and Anal...
Adam Japko, Connecting with Users: What you Should Know About Search and Anal...
Tweet This: Seek, Meet and Keep
- 1. Tweet This: Seek, Meet and Keep a closer look at the insight of the VacationBetter.org consumer
- 5. Referring Sites / Backlinks
- 10. HOW DO WE SOLVE THE PROBLEM?