bKash Business Case Study
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bKash (Bengali: বিকাশ) is a mobile financial service in Bangladesh operating under the authority of Bangladesh Bank as a subsidiary of BRAC Bank Limited. This mobile money system started as a joint venture between BRAC Bank Limited, Bangladesh, and Money in Motion LLC, United States of America. As a mobile financial service (MFS) provider in Bangladesh through bKash users can deposit money into their mobile accounts and then access a range of services, transferring and receiving money domestically, making payments. Services like mobile recharge or paying utility bills are also possible through bKash. A user can receive money from overseas on bKash.
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bKash Business Case Study
- 2. Why bKash Rise? Focus on Mass people (Village People) Use lite app Easy to use interference Give electricity bill, Gas bill, etc Buy movie ticket, bus ticket, etc Give money to non bKash user also You can Donate in health, the education sectors also You can send remittances from 93 countries through bKash. Heavy discount Aggressive marketing strategy Integrate Visa or MasterCard payment
- 3. 80% Total Market share based on Active Users
- 5. Strength First mover advantage bKash has the best technology support bKash leads the Mobile Money Transfer market. Huge cashback giving the capability Brand loyalty and a large customer base
- 6. Weakness High transaction fee from other competitors Low transaction limit
- 7. Opportunity To become a super app like Alipay Direct card to payment in bKash Can increase transaction limit to transaction big amount Can use blockchain technology to secure transaction Can add Cross border payment service Can add NFC payment service Can add Virtual Mobile Bank - So that remittances can be sent easily Can add different type of Government service- vat, tax, scholarship, etc Can introduce Virtual Credit Card and give EMI service Can add Microloan service Can add Invoice create-service
- 8. Threat Security issue Too many Competitors Upcoming banks with the new groundbreaking concept, policy, and reputation Unexpected changes of banking rules by the Bangladesh Bank Corruption of the government and the authority
- 9. 2416 core Total Revenue in 2019
- 10. Thank You
- 11. Dipayan Saha Dip Email: dipayansahadipdsd@gmail.com Linkedin: linkedin.com/in/dipayansahadip Twitter twitter.com/DipayanSahaDip