ICT and distributed cloud technology is vital for Europe and Sweden. Software and communications will affect every industry and every public sector in the coming decade.

1. Breaking the curve
Björn Ekelund

2. Courtesy of Hosted Virtual Desktops blog

3. The backbone of
modern society
Courtesy of World Internet Stats

4. 2003
2013

5. 2003
2013

6. “Maslov’s media ladder”
Text
Sound
Images
Video
Sensor data

7. Voice and music
Soundcloud:
660h of music uploaded per hour
Tencent WeChat:
400M users, quadrupled traffic in 12 months

8. Pictures
500,000,000 photos
uploaded/shared per day
Source: KPCB Internet Trends may 2013

9. Video
6,000 hours’ worth uploaded per hour
8,000,000 hours/hour watched =
1.2B people watching 10min per day
Source: KPCB Internet Trends may 2013

10. …and Data, which is just beginning
Waze:
44,000,000 users
1,000,000,000 miles driven per month
Jawbone UP:
>1,000,000,000 steps recorded per day
>700,000h of sleep recorded per day
Yelp:
102,000,000 users
39,000,000 user reviews
Grows 40% per year
Source: KPCB Internet Trends may 2013

11. 14,000,000,000,000 mobile megabytes per month…
Terabytes per Month
Source: Ericsson Mobility Report June 2013
1 Terabyte = 1,000,000,000,000 bytes

12. “The Mobile Revolution is Just Beginning”

13. Gaining momentum

14. However
Search
Social Media
Microblog
Positioning
…
…
…
…

15. …and communications

16. A few 100,000 jobs?

17. No, all jobs…
Any industry
or sector
Communications
Software

18. …in all sectors
Source: Ericsson 50 billion vision 2009

19. Nothing changes faster than the future
Industry vision 2009 : 50 billion connected devices 2020
Update July 2013 : 500 billion connected devices 2030
Source: blog.3g4g.co.uk

20. Broad industry consensus
Company logotypes used for illustrative purposes only

21. Moore’s law
vs. Communications
Computing =
Data creation
Communications

22. Centralization
becomes
unsustainable
Courtesy of CloudBee’s blog

23. Technology pendulum
Centralization
IBM370
PC & Mac

24. Cost
Communications
Cost of
computing vs.
communication
Computing = Data creation
Digital wireless
80’s
90’s
00’s
10’s

25. Industry disruption every 5-8 years
90’s
00’s
10’s
20’s

26. Industry disruption every 5-8 years
90’s
00’s
10’s
20’s

27. Brutal history
Source: Strategy Analytics December 2012

28. Global challenges
ICT innovation is rapid and disruptive
Moore’s law continues
ICT is the key driver for GNP

29. A leader in digital products and services
A leader in many industry segments
A leader in public sector efficiency
Tomorrow?

30. Unique conditions
Applications
Market
Technology
Users

31. A transforming competitive arena
00’s
90’s
80’s

32. “It takes all the running you can do,
to keep in the same place”

33. Innovate or die

34. The big questions for Sweden
How to support our world leading companies?
How to support creation of new world leading companies?
How to stay in the frontline in ICT research?

35. Mobile and Pervasive Computing Institute

36. Triple Helix

38. “Laying the foundation for a truly connected
world through
world-class research,
disruptive innovation, and
industry collaboration”

39. World class foundation
Chip design, advanced radio technology
Embedded software and design methodology
Internet of things and mobile services

40. Pole position

41. Mobile and Pervasive Computing Institute?

42. Mobile …
NMT
GSM
EDGE
WCDMA
HSPA
LTE

43. … and Pervasive Computing …

44. … Institute at Lund University
Member
companies
Universities
MAPCI
SMEs
Partners

45. Activities
Innovation
Research
projects
Prototype
projects
Education

46. MAPCI in numbers
3 founding
partners
Dozens of
startup
companies that
can benefit
7 major ICT
companies
within walking
distance
10 year time
horizon
€10M base
funding

47. Challenge: Massive number of devices

48. Challenge: Massive, personal data

49. Challenge: Massive, collective intelligence

50. Challenge: Bandwidth, storage, power

51. Challenge: Developing in a distributed world

52. Summary
• ICT is essential for Sweden, its industry and public sector
• Today’s cloud architecture will not scale
• Distributed, mobile computing is a key concept for the
future

53. Thank you
Any industry
or sector
Communications
Software