Vibemedia: Mobile Internet and Connected Services


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Mobile Internet and Connected Services Overview - an extract from Vibemedia Strategic Research

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Vibemedia: Mobile Internet and Connected Services

  1. 1. Vibemedia: “MyPersonal” - The Future Connected 2009 For Discussion Purposes
  2. 2. Mobile Internet: Demographics Source: Forrester Research, July 2007-2008. 2008 Age Distribution (UK mobile internet users) 2007 Age Distribution (UK mobile internet users) The Mobile Internet is no longer a “teenage phenomenon” <ul><li>16.5 million people accessed the mobile Internet in the UK in May 2008 </li></ul><ul><li>25% growth since May 2006 - average 4,500 new users every day </li></ul><ul><li>Mobile Internet traffic grew 300% in the UK in 2008 </li></ul>
  3. 3. Mobile Search: Evolution <ul><li>Mobile Search will become relevant when linked to Location and Presence – device awareness of user position and status </li></ul>Location-Aware Handset Mobile Search Local Results
  4. 4. Mobile Media: Evolution <ul><li>Consumers are sharing media, content and experiences via the mobile internet and mobile devices… </li></ul>… powerful new smartphones maximise the value of a connected media experience for customers Music Videos and TV Photos
  5. 5. Mobile Media: Images and Photos <ul><li>“ Nokia is the world’s largest camera manufacturer” </li></ul><ul><li>Mobile photography is a mass-market experience: </li></ul><ul><li>10 million picture messages are sent every week in the UK </li></ul><ul><li>Year-on-year growth of MMS is 30% </li></ul><ul><li>78% of European mobile users own a camera-phone </li></ul>Take Photos Store Photos Send MMS Use of Mobile Camera and Images (UK mobile consumers - 2008)
  6. 6. Mobile Media: Video and TV <ul><li>Mobile video and TV services are forecast to be viewed by 330m mobile users worldwide by 2013 </li></ul>Source: GTI and mMetrics (2008) … with the iPhone changing consumer perception of video and TV on the move Smartphone User Standard User Use of Mobile Video and TV (Smartphone Users – US 2008) iPhone User
  7. 7. Mobile Enterprise: Inform and Communicate <ul><li>Convergent Communications and Navigation services have redrawn the landscape for the Mobile Enterprise </li></ul>… and customer segments blur as service providers utilise common platforms to manage customer data and applications Email Navigation Mobile Office
  8. 8. The Social Mobile: Community and Networks <ul><li>Mobile Social-Networking is the fastest growing communications service of all time </li></ul><ul><li>400k users downloaded Facebook Mobile for Blackberry within four weeks of launch </li></ul><ul><li>MySpace mobile has >10m users </li></ul><ul><li>Mig33 has 10m users globally </li></ul>Source: Pyramid Research (2008) Facebook Mobile Growth (Global: 2008) Jan 2008 Nov 2008 5m 15m Mobile Social Networking Forecast (Global: 2008 - 2012) 2010 2012 420m 950m 300m 2007 90m
  9. 9. A Connected Future <ul><li>MyPersonal :Connected @Ecosystem </li></ul>
  10. 10. MyPersonal: Application Ecosystem <ul><li>Mobility will define value: </li></ul><ul><li>Location – Availability – Communication – Immediacy </li></ul>Mobile will become an extension of “existing user behaviours” - not a new one defined by devices or technology
  11. 11. MyPersonal: A Connected Ecosystem The User will become the central point of a personal “service universe” where applications facilitate connected experiences Internet “ MY DATA”
  12. 12. MyPersonal: Service and Brand Ecosystem <ul><li>A integrated network of brands, applications and services relevant to individuals… </li></ul>… underpinned by the back-up, storage, management and distribution of personal data , media and information Email Contacts SMS IM Photos Videos Financial eCommerce
  13. 13. MyPersonal: Integrated Platforms <ul><li>2.5G / 3G </li></ul><ul><li>HSDPA+ </li></ul><ul><li>WiFi / WiMAX </li></ul><ul><li>LTE </li></ul><ul><li>DVB-H </li></ul>Multi-functional communications devices with multiple connectivity options… … this will drive demand to ‘disconnect’ data and applications and move into the ‘cloud’ Devices will offer multiple connectivity & network options
  14. 14. MyPersonal: Integrated Services? There is significant competition for ownership of personal data and the service experience in the cloud <ul><li>My Personal: </li></ul><ul><li>Data </li></ul><ul><li>Services </li></ul><ul><li>Applications </li></ul>Device Manufacturers Internet Companies <ul><li>Nokia </li></ul><ul><li>Apple </li></ul><ul><li>HP </li></ul><ul><li>Sony Ericsson </li></ul><ul><li>Microsoft </li></ul><ul><li>Google </li></ul><ul><li>Yahoo </li></ul>Service Providers Social-Networks <ul><li>Vodafone </li></ul><ul><li>Orange </li></ul><ul><li>BT </li></ul><ul><li>AT&T </li></ul><ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>Orkut </li></ul><ul><li>LinkedIn </li></ul>IT Vendors <ul><li>Cisco </li></ul><ul><li>Sun Microsystems </li></ul>
  15. 15. MyPersonal = My Data Securing access to personal data will drive brand and customer loyalty that transcends technologies and devices + <ul><li>Music </li></ul><ul><li>iTunes </li></ul><ul><li>iPod </li></ul><ul><li>Photos </li></ul><ul><li>iPhoto </li></ul><ul><li>iPhone </li></ul><ul><li>Video </li></ul><ul><li>iTunes </li></ul><ul><li>Apple TV </li></ul><ul><li>Applications </li></ul><ul><li>iTunes </li></ul><ul><li>iPhone </li></ul>
  16. 16. MyPersonal: Community or Platform? Social-Networks manage huge volumes of personal data and experiences which are accessed via PC and Mobile Applications My Profile My Friends My Comments and Chat My Photos & Friends Photos My Email
  17. 17. The Future? Ownership of MyPersonal (data, services and experiences) remains the key battleground <ul><li>My Personal: </li></ul><ul><li>Data </li></ul><ul><li>Services </li></ul><ul><li>Applications </li></ul>Device Manufacturers Internet Companies <ul><li>Own-branded services (e.g. Nokia Maps – Ovi) </li></ul><ul><li>Focus on Mobility and LBS </li></ul><ul><li>Partnerships with internet companies </li></ul><ul><li>Focus on Email and Communications </li></ul><ul><li>Use search to drive users (navigation) </li></ul><ul><li>Build Enterprise capability for Unified Comms </li></ul>Service Providers Social-Networks <ul><li>Extend range of cloud-based services for users (e.g. Mobile Email) </li></ul><ul><li>Extend range of connectivity options (e.g. DSL Broadband / WiMAX) </li></ul><ul><li>Focus on ownership of valuable personal data (e.g. photos and videos) </li></ul><ul><li>Use communication capability to replace email / IM for users </li></ul>IT Vendors <ul><li>Provide hardware / software solutions for Enterprise Unified Comms </li></ul><ul><li>Extend service range (e.g. video networking) </li></ul>
  18. 18. <ul><li>Are You Ready? </li></ul><ul><li>Contact us at [email_address] for more information </li></ul><ul><li> </li></ul><ul><li>The Future: Connected </li></ul>