Financial institutions in the MENA region remain skeptical of bitcoin despite its growing adoption. Small groups and entrepreneurs are developing platforms to promote bitcoin as a means of addressing poor financial inclusion in the region. While low credit card usage and difficulty obtaining bank accounts drive potential bitcoin demand, cultural and technological challenges remain. Combined efforts between governments and businesses are needed to build trust and drive bitcoin growth, through education and outreach. However, bitcoin adoption in the MENA region currently remains low due to lack of incentives, innovation, and trust in the currency's security.