1. BRIEF DESCRIPTION
OVERVIEW
Bit2C Ltd. is providing trading services in Bitcoin. All trading is executed in
Bit2C website platform. The platform facilitates interaction between sellers and
buyers. Trading in Bit2C is seamless, simple, safe and secure.
The Bitcoin is a decentralized digital coin that is traded in some of the traditional
but mainly in digital coins dedicated stock exchanges. The largest digital coin
stock exchange is Mt. Gox with an estimated revenue stream of $21M in the first
2 quarters of 2013. The digital coin trade is one of the fastest growing market
niches, demonstrating over 1K% of annual growth, since it initially started in
2009. The digital coin is based on cryptography and network. The market has
inherent merits; trading is not under control of government of central bank, due
to the maximum 21M coins limit, currency is protected from inflation. Since
December 2012 the Bitcoin is recognized as a payment service provider, and
acceptance of payment with the currency is widely growing. Although the
European Central Bank has categorized trading in Bitcoin as a high risk
investment, it is acknowledged it as a legal trade.
THE BUSINESS MODEL Bit2C
Revenues derive from commission; progressive commission
per transaction and fixed withdrawal commission applied on cash
only. We expect revenues of $400K on the first year of operation
following investment from a total of 1800 registered traders. On
the second year we expect 4,500 registered traders that generate
revenues of $1.3M. That rapid growth characterize other
competitors in the market
THE BUSINESS OPPORTUNITY
MANAGEMENT
Eli Bejerano, CEO
A seasoned international trader
in Forex and Options. Eli carries BSc
in Economics and Management. Eli is
one of the founders of the local
Bitcoin society. He is active in many
forums on digital coin trading. Since
founding Bit2C he is fully engaged to
advance digital trading and turn
company to a leading trading
platform
Haddar Macdasi, CTO
Haddar is a seasoned software
architecture specialist. He holds a
Bsc. In computer science and
Microsoft
authorized
developer.
Haddar is visioning a friendly
platform for digital coin trading that
will turn this niche to be as popular
as any other forex trading.
CONTACT DETAILS
Haddar Macdasi, co-Founder
Phone: +972-52-3512558
E-Mail: haddar@bit2c.co.il
Eli Bejerano, co-Founder
Phone: +972-50-7308561
E-Mail: eli@bit2c.co.il
The BTC (Bitcoin) trade volume in the two first quarters of 2013 was
estimated at $1.2B, this represents growth of 1300% from previous
year trading. Considering the increasing popularity of the digital coins,
there is a relatively small number of websites offering online trading.
Bit2C is currently operating in a market that is growing exponentially,
and is enjoying a large and ongoing recognition by financial institutes,
organizations and societies. When analyzing competing companies, it is
safe to assume that Bit2C market penetration will be similar; Btce, a competing company has gained 10% market
share within a year.

2. Brief description
TARGET MARKET
When analyzing target market, largest segment of traders is based in US and China and other developed
countries. Moreover, as popularity of digital coins trading increases, other
geographic segments are expected to grow as well. Data from market
CURRENT STATUS
analysis portrays that the most active traders are men with academic
Bit2C Ltd. is the first and
education or students that tend to adopt new technologies.
only BTC trading stock
exchange in Israel. The
MARKETING STRATEGY
company offers the option
The company intends to use proceeds to increase market share by
of real-time trading based
deploying two steps marketing strategy. Company will invest in improving
on demand and supply,
UI to create an ultimate user experience that facilitates comfortable,
unlike
many
of
its
intuitive, accurate, fast and safe trading. Bit2C is develops a platform that
competitors that are only
will be the leading platform in client experience. Furthermore, Company
quoting prices. Bit2C has
intends to offer its clients customer service, that currently no one of the
a safe platform for
competitors offers. Customer service will also engage in client
trading; all data is backed
preservation. The service will be segmented to target 2 major groups of
up and has high level
traders; small traders and speculators that are commission sensitive and
encryption, all clients’
large scale traders that have a highly segmented portfolio that find digital
data
including
key
coin a lucrative business opportunity. Bit2C will mainly focus on the latter
addresses are stored in a
segment as their trading volume is higher and they are not sensitive to
different
location
to
commission. In order to obtain a substantial market share, company will
maximize secure trading.
engage in online BTL marketing campaign. Entrepreneurs believe that
Company has currently
major efforts to provide satisfying trading experience will ensure
over 800 registered clients
customers loyalty. Campaign’s Moto will focus on an ultimate trading
and 120 active traders
experience.
that generate over 20Knis
revenues. Company hasn’t
FINANCE
launched any marketing
Company looks to raise $850K. The funding is expected to fund
campaign,
and
is
company until it arrive to a positive cash flow (within 14 month).
intending to do so out of
the
funding
round
Expenses $K
proceeds. Company aims
to promote and increase
690
Bitcoin trading in Israel
514
and
by
providing
professional and intuitive
131
78
tools for trading. Its
17
popularity in Israel, will
enable company to gain
international acclaim and
clientele.