How to combine the card infrastructure and Bitcoin? Can card networks make Bitcoin a mainstream? Pavel Matveev answered to this and other questions at the Blockchain & Bitcoin Conference Kiev.

1. January 2016
May 2016

2. DISCLAIMER
No representation or warranty (express or implied) is made as to, and no reliance should be placed
on, the fairness, accuracy or completeness of the information contained herein and, accordingly,
none of the Company, or any of its shareholders or subsidiaries or any of such person's officers or
employees accepts any liability whatsoever arising directly or indirectly from the use of this
presentation.
This presentation contains certain forward-looking statements that involve known and unknown
risks, uncertainties and other factors which may cause the Company's actual results, performance
or achievements to be materially different from any future results, performance or achievements
expressed or implied by such forward-looking statements. Wirex does not undertake any
responsibility to update these forward-looking statements, whether as a result of new information,
future events or otherwise.
This presentation contains statistics and other data on Wirex’s industry, including market share
information, that have been derived from both third party sources and from internal sources.
Market statistics and industry data are subject to uncertainty and are not necessarily reflective of
market conditions. Market statistics and industry data that are derived from third party sources
have not been independently verified by Wirex. Market statistics and industry data that have been
derived in whole or in part from internal sources have not been verified by third party sources and
Wirex cannot guarantee that a third party would obtain or generate the same results.
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3. Agenda
About Wirex1
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Market Snapshot
Bitcoin Adoption
Traditional vs Bitcoin Payment Infrastructures
Debit Cards
Compliance, AML and KYC
Use Cases
Future Trends

4. About Wirex
▪ Wirex is the first company offering a secured bitcoin wallets linked to VISA &
MasterCard debit cards with accompanying services for remittances and
personal banking supported by user-friendly online and mobile applications
▪ Wirex solves 3 problems with one solution:
A. 10M bitcoin users experience difficulties exploiting it in everyday life
B. Millions of people pay high fees transferring funds abroad
C. 2B unbanked adults worldwide do not have access to banking infrastructure
▪ Wirex services and products became well-known under the E-Coin brand name and
have attracted 150K customers in 150+ countries since its release in 2015
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5. Bitcoin / Blockchain Market Snapshot
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Recent Statistics
▪ Q1 2016 / Q1 2015
- Wallets +1.5x
- Transaction Volume +1.4x
- Price +1.7x
- Market Cap +1.9x
- VC Investments +1.6x
▪ New wallets (Q1 2016) +1.2M
Industry News
Trends
▪ Bitcoin vs Blockchain
▪ Raise of Ethereum
▪ AML4D in Europe
▪ Block reward halving in July
▪ Bitcoin scalability debates
▪ Satoshi’s reveal
▪ Japan to regulate bitcoin as a currency
▪ EU VAT exempt
▪ Russia to ban bitcoin

6. Bitcoin Adoption
A Way to Go
▪ New applications solving existingproblems that
traditionalfinancialinfrastructure cannot (not
willing to) solve andwhat bitcoin can
improve/solve
▪ Put the technology behind as it is usually not
importantfor customers
▪ Still speculative reasons predominantly
▪ Not many usefulapplications
▪ Illegal activities i.e.money laundering
▪ Tax avoidance
▪ Capitalcontrols avoidance
▪ Still sophisticatedfor a generalcrowd despite
impressive pace ofimprovements
Bitcoin Adoption DriversNot Many Good Reasons to Buy
Bitcoin
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▪ Rather expensiveSWIFT/SEPA/ACH
▪ Unfair currency exchange rates
▪ Overcomplicatedinternational transfers
▪ Capitalcontrols
▪ Restrictions to send money abroad and/or
convertinto other FIATcurrencies
Many of these problems are being
solved by fintech companies

7. 1
Traditional
ADVANTAGES
▪ Regulated
▪ Fraud protection
▪ Acceptance
▪ Generally less volatile
▪ Transparency
▪ Intrinsic value
Traditional vs Bitcoin Payment Infrastructures
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Bitcoin
DISADVANTAGES
▪ Total Control
▪ Restrictions/Limits
▪ Excessivenumber ofdifferentfiatcurrencies
▪ Inflation
▪ Banking services develop atslow pace i.e.a
luck of innovations
ADVANTAGES
▪ Democracy /Decentralisation
▪ Freedom
▪ Implied deflation
▪ Cheapand fast payments (comparedto
FIAT international transfers)
▪ No chargebacks
▪ Very innovative
DISADVANTAGES
▪ Very limitedacceptance
▪ Substantial technologicalrisks
▪ Fraud/Hacks
▪ Volatility
▪ Questionable intrinsic value (ifany)

8. Visa/MasterCard
▪ Worldwide accepted
▪ Online/POS/ATM
▪ Creating powerful combination with bitcoin
▪ Bitcoin based international payments
▪ Conversions and loads onto cards to spend
anywhere
Debit Cards
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Conversions at POS
Everyone can start accepting bitcoins
▪ No need to preload cards
▪ No control over the rates
Loadable cards
▪ Should be preloaded(converted)
▪ More flexibility
▪ Less volatility risks
Solution for bitcoin remittance
Payroll / Freelancers and Contractors
Personal Banking

9. Traditional finance infrastructure
▪ E-Money Regulation
▪ Card issuance and all card transactions should be
fully comply with EU AML and KYC regulations
▪ No cards for individuals unless they meet regulatory
requirements
▪ FCA regulation
▪ Regulation of digital currency exchanges under
4AMLD already proposed
Compliance, AML and KYC
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Blockchain
▪ All blockchain transactions are public and fully
traceable
▪ Risk-scoring system and internal policies
▪ Complex links to known entities, including
legitimate companies, dark web marketplaces,
gambling services and coin mixers
▪ Proprietary database of evidence linking real
world’s entities to blockchain addresses
▪ Identified customers who do not meet requirements
to be frozen and/or closed the associated
accounts

10. Geographies
▪ EU
▪ Africa (Morocco & South Africa)
▪ Asia
▪ Latin America
▪ Canada / Australia
Adoption Curve
Demography
Customers
The Customers
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▪ Pioneers / Early adopters
▪ Unbanked and Underbanked adults
▪ Small Businesses
▪ Traders 49%
▪ Miners 47%
▪ Work for bitcoin 45%
▪ Involvement:
- Basic 22.6%
- Sometimes 31.7%
- Often 38.8%
18.40%
39.30%4.10%
6.70%
9.80%
21.70%
Where customers buy/sell bitcoins
Local Bitcoins Exchanges ATM's
Work For Bitcoin Bitcoin DebitCard Other
▪ Age:
- 19-25 26%
- 26-35 34.4%
- 36-45 31.7%
▪ Interest:
- Investment 57.8%
- Control money 51.1%
- Remittance 31.7%

11. Bitcoin Debit Card
“Bitcoin can solve a lot of difficulties I've had with taking
international payments, plus, would offer my clients
another way of payment and potentially attract new
customers, too. At the same time, the technology is still
developing, and I could not take the risk of running my
business purely based on Bitcoin - and that's where the
Wirex card came handy. I can now have the best of both
worlds, accept BTC payments and not worry about the
exchange rates or holding too much money in Bitcoin”
- Andrey, Red Star's founder
Red Star Surf
Use Case
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▪ The most popular surf school and shop in the Spanish
island of Lanzarote
▪ The wide majority of the students of the school and
clients of the surfshop come from overseas
▪ Cross-border payments take time and come at a cost

12. Future Trends
▪ Combination of BTC and FIAT
▪ Merchants’ and individuals’ wallets
▪ Instant payments, fast settlements
▪ Mobile Apps instead of cards
▪ Lending
▪ Regulations
Mobile Payments
Conversions
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▪ BTC to FIAT
▪ FIAT to BTC
▪ FIAT to FIAT
Fintech Alternatives
▪ E-Wallets (Alipay, Google Wallet, PayPal)
▪ Remittance providers (Transferwise, Azimo, Revolut)
▪ ApplePay
▪ Blockchain based solutions

13. Thank You!
Wirex Limited
1 Primrose Street, EC2A 2EX London, UK
www.e-coin.io
www.wirexapp.com
company@wirexapp.com
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