Death of the announcement, Birth of the dialogue whitepaper advises marketers on how to use two way dialogue with their email marketing recipients to build relationships - instead of just talking at them.
Email Essentials: Optimizing Inbox Deliverability and Response
If an email message lands in the junk folder and no one sees it, does it count as โdelivered?โ Clearly, no. The foundation to every response optimization strategy is to first reach the inbox and render as intended. Find out why commercial messages get blocked as spam, how to read data for good decision-making, how to make a business case for more email marketing resources, and get a bevy of ideas and resources to increase response and revenue from this channel.
Want to know what is email marketing and how it helps businesses. Want to know more about email marketing features and what email it has to offer...then this is the perfect email marketing guide for you to get better understanding. (www.emailit.co)
Reducing Support Costs by Turning to the Community (PDF)Get Satisfaction
ย
What are all those numbers cited in customer satisfaction surveys? Are they on the level, or just enthusiasm gone wild? What's the best way to measure the success (or failure) of community, anyhow? What can you accomplish? What's realistic? How do you measure community involvement with numbers? Our second Webcast will deal with the benefits of crowdsourcing and how they might be more successfully measured. We'll talk about how others have done it and how you can do it for your own organization. Come and play the numbers game with us, get your community mobilized, and get them helping out with the help.
Email Essentials: Optimizing Inbox Deliverability and Response
If an email message lands in the junk folder and no one sees it, does it count as โdelivered?โ Clearly, no. The foundation to every response optimization strategy is to first reach the inbox and render as intended. Find out why commercial messages get blocked as spam, how to read data for good decision-making, how to make a business case for more email marketing resources, and get a bevy of ideas and resources to increase response and revenue from this channel.
Want to know what is email marketing and how it helps businesses. Want to know more about email marketing features and what email it has to offer...then this is the perfect email marketing guide for you to get better understanding. (www.emailit.co)
Reducing Support Costs by Turning to the Community (PDF)Get Satisfaction
ย
What are all those numbers cited in customer satisfaction surveys? Are they on the level, or just enthusiasm gone wild? What's the best way to measure the success (or failure) of community, anyhow? What can you accomplish? What's realistic? How do you measure community involvement with numbers? Our second Webcast will deal with the benefits of crowdsourcing and how they might be more successfully measured. We'll talk about how others have done it and how you can do it for your own organization. Come and play the numbers game with us, get your community mobilized, and get them helping out with the help.
This document will help educate you on why you should get a newsletter started for your business, and it will
give you some helpful insight into how that can be accomplished.
10 steps to help you improve your email marketing and email remarketing campaigns!
Tick each step off as you go. A must for anyone starting out or re-working their email campaigns.
Merit Event - E-Mail Marketing - How to do it Right!!!meritnorthwest
ย
Email marketing is one of the most misunderstood and misused forms of marketing available to any business. Used right it can be a great benefit, linking you to your consumer in a personal, interesting and involving way. Used wrong it can be a complete pain in the neck, alienating your target audience, and causing annoyance and frustration.
Most emails never arrive in the inbox, look wrong if they do arrive and are deleted quickly by the majority of people. Over 80% of all emails received in your inbox are probably spam, some are irritating, some are offensive, some are dangerous, and some are trying to steal your money.
So how can you avoid, or at least minimise this for your emails? How can you make your work stand out and support your objectives?
This presentation covers how to create emails which will generate results, what pitfalls to avoid and how to make sure you get the most from your efforts. It is not a masterclass in email technology, there will be no email systems presented or suppliers recommended. It is a review of how to ensure that you maximise the opportunity through, getting the right data, designing the right email, to putting in the right copy, directing customers to the right place and what to do with them when they get there.
The intention is to allow you to take a critical look at your email marketing and make changes straight away which will improve your results.
Martin Corlett-Moss is the MD of Mobious, a digital and direct agency based in Cheshire and Newcastle-upon-Tyne. The agency runs email campaigns for businesses varying from Lloyds TSB Autolease, Sage and Carling, to Newcastle Race Course and Cholmondeley Estates. The agency was voted in the Top 100 outside of London this year and as the best agency in the North East for the 2nd year running.
This document will help educate you on why you should get a newsletter started for your business, and it will
give you some helpful insight into how that can be accomplished.
10 steps to help you improve your email marketing and email remarketing campaigns!
Tick each step off as you go. A must for anyone starting out or re-working their email campaigns.
Merit Event - E-Mail Marketing - How to do it Right!!!meritnorthwest
ย
Email marketing is one of the most misunderstood and misused forms of marketing available to any business. Used right it can be a great benefit, linking you to your consumer in a personal, interesting and involving way. Used wrong it can be a complete pain in the neck, alienating your target audience, and causing annoyance and frustration.
Most emails never arrive in the inbox, look wrong if they do arrive and are deleted quickly by the majority of people. Over 80% of all emails received in your inbox are probably spam, some are irritating, some are offensive, some are dangerous, and some are trying to steal your money.
So how can you avoid, or at least minimise this for your emails? How can you make your work stand out and support your objectives?
This presentation covers how to create emails which will generate results, what pitfalls to avoid and how to make sure you get the most from your efforts. It is not a masterclass in email technology, there will be no email systems presented or suppliers recommended. It is a review of how to ensure that you maximise the opportunity through, getting the right data, designing the right email, to putting in the right copy, directing customers to the right place and what to do with them when they get there.
The intention is to allow you to take a critical look at your email marketing and make changes straight away which will improve your results.
Martin Corlett-Moss is the MD of Mobious, a digital and direct agency based in Cheshire and Newcastle-upon-Tyne. The agency runs email campaigns for businesses varying from Lloyds TSB Autolease, Sage and Carling, to Newcastle Race Course and Cholmondeley Estates. The agency was voted in the Top 100 outside of London this year and as the best agency in the North East for the 2nd year running.
How To Create The Perfect Outbound Email CampaignGuessBox
ย
http://guessbox.io - This comprehensive guide explains the fundamentals of outbound email in the B2B. You will learn how to write high converting email copy, how to quickly choose engaging subject lines and what to do before and after in order to get the most value of email marketing.
Personalisation - The perfect fit for your fashion brandPure360
ย
According to Statista, the global online fashion market was worth $533 billion in 2018, and is predicted to grow to $872bn by 2023.
Within such a competitive and growing marketplace, being able to offer a superior service and experience to your customers and prospects has never been so important.
Personalisation is becoming an expected norm for consumers and a powerful tool for eCommerce brands especially within the Fashion industry to drive conversions, recommend complementary products, increase customer retention plus many more benefits.
Within this webinar we explore the personalisation tactics fashion eCommerce brands can use to:
- Create a stand out personalised customer experience
- Drive purchase intent with proactive marketing
- Improve conversion rates through website personalisation and abandonment recovery
- Increase repeat purchases and loyalty with post-purchase marketing
- We will also look at examples of fashion brands who are doing it well.
Webinar: Overcoming the 5 biggest challenges in eCommercePure360
ย
Engage, convert, retain; A deceptively simple recipe when it comes to achieving eCommerce success, but not without its many challenges that must be overcome by brands of all shapes and sizes.
That's why Pure360 has teamed up with the award-winning eCommerce agency JH, to deliver an insightful webinar into how ambitious brands can cultivate measurable success and overcome 5 of the biggest challenges in today's eCommerce landscape.
Webinar: How do i increase subscriber conversions on my website? Pure360
ย
Within this webinar we explore the tactics and best practices you can use to increase your email subscriber conversions on your website.
The areas we cover include:
โ Best practice email subscriber forms
โ How to supercharge your email subscribers conversions
โ A look at overlays
โ Examples from brands who are doing it well!
โ Plus more
Webinar: Food and Drink Brands: Increase sales and customer loyalty using per...Pure360
ย
The UK food and grocery market is predicted to grow by 15% between 2019 and 2022, giving it a value of ยฃ213 billion, with 40% of all UK shoppings saying they have brought food or groceries online, according to research by the IGD.
Within such a competitive marketplace, brand loyalty is low and price sensitivity and timing are a major factor when consumers are making a purchase. This means it has never been more important for food and drink brands to stand out and offer a personalised service to build brand loyalty and engage with their customers at the most opportune time for repeat purchase.
Within this webinar we explore the tactics the food and drink brands can use to:
- Create a stand out personalised customer experience
- Drive purchase intent with proactive marketing
- Improve conversion rates
- Increase repeat purchases and loyalty with post-purchase marketing
Introducing PureAcademy - Pure360โs free workshop programme that aims to empower marketers to be the best they can be with sessions designed to build on your professional development and help you further your marketing career.
Hosted by our in-house Customer Success experts, we provided a hands-on session loaded with practical advice to take away and start implementing straight away.
We took our guests through best practice advice and helped them take a step back to refocus on why you do what they do. We introduced the SMART planning framework and helped them set appropriate marketing goals and actions for the next year.
What we covered:
- Learn how to plan the SMART way and create clear KPIs to help you meet your business objectivesโ
- Finish the day with a better understanding of your clients and why you do what you do
- Make your working day more efficient with tactical tasks aligned to your strategic plan
- Improve your methods of monitoring, reviewing, and prioritising your campaigns.
Webinar: Build Loyalty and Drive Revenue with Effective Welcome JourneysPure360
ย
Within this webinar you will discover the importance of implementing welcome email journeys, including how to build loyalty, increase engagement and drive revenue.
We cover acquisition based welcome journeys, industry examples and which types of content you should be using for your different stages throughout this welcome journey, including personalising the content based on your subscribers signup-point.
This webinar covers all the crucial areas you need to consider when implementing effective welcome email journeys.
Compared to a normal marketing email, welcome emails generate:
50-60% more open rates
5 x the click through rate
9 x more purchasing potential
8 x more revenue per email
50% โ 86% more engagement than email newsletters
Webinar: Beauty Brands: How to Transform Your Customer Experience with Person...Pure360
ย
Beauty is one of the fastest growing retail sector in eCommerce. The online beauty market in the UK is forecast to grow 21.1% over the next five years.
With this growth comes competition. Keeping customers coming back is a big challenge but also a huge opportunity.
Within this webinar we look at the tactics beauty brands can use to:
- Create a stand out personalised customer experience
- Drive purchase intent with proactive marketing
- Improve conversion rates
- Increase repeat purchases and loyalty with post-purchase marketing
To watch the webinar, please visit: https://www.pure360.com/webinar/beauty-brands-how-to-transform-your-customer-experience-with-personalisation/
PureAcademy S.M.A.R.T Planning & Tactics Workshop - Manchester, June 2019Pure360
ย
Introducing PureAcademy - Pure360โs free workshop programme that aims to empower marketers to be the best they can be with sessions designed to build on their professional development and help them further their marketing career.
Hosted by our in-house Customer Success experts, we provided a hands-on session loaded with practical advice to take away and start implementing straight away.
Our S.M.A.R.T Planning session in Manchester allowed our guests to refocus their marketing strategies to maximise their resources and returns on investment.
We took a look through best practice advice and helped our guests take a step back to refocus on why they do what they do. We introduced the S.M.A.R.T planning framework and helped our guests set appropriate marketing goals and actions for the next year.
PureAcademy: Smart Planning Workshop May 2019Pure360
ย
PureAcademy - Pure360โs free workshop programme that aims to empower marketers to be the best they can be with sessions designed to build on your professional development and help you further your marketing career.
Hosted by our in-house Customer Success experts, we provide a hands-on session loaded with practical advice to take away and start implementing straight away.
Discover how to refocus your marketing strategies to maximise your resources and returns on investment.
Areas covered:
- Learn how to plan the SMART way and create clear KPIs to help you meet your business objectivesโ
- Gain a better understanding of your clients and why you do what you do
- Make your working day more efficient with tactical tasks aligned to your strategic plan
- Improve your methods of monitoring, reviewing, and prioritising your campaigns.
Webinar: Ecommerce Personalisation and Abandonment Recovery in ActionPure360
ย
This webinar discusses the growing need for ecommerce brands to implement a personalisation and abandonment recovery strategy. With some hard hitting industry statistics, what the capabilities are of such solutions and real life examples of how these personalisation and abandonment recovery solutions can transform your ecommerce business.
44% of consumers say that they will likely become repeat buyers after a personalised shopping experience, now is the time to rethink your personalisation strategy.
We also showcase our PureTargeting solution, giving you the ins and outs of its powerful capabilities and features, how it works and the real ROI our solution offers our ecommerce customers.
See a range of PureTargetingโs features in action:
- Cross-channel personalisation
- Cart and browse abandonment recovery
- Product recommendations
- Social Proof
- Post-purchase journeys
- Overlays
- Plus more
Discover how personalisation and abandonment recovery solutions will offer your visitors a superior personalised experience, increase conversions, improve customer retention and show significant ROI in a short space of time after implementation.
Watch the full webinar at: https://www.pure360.com/webinar/ecommerce-personalisation-in-action/
โLuke 1977 decreased abandonment rates by 17% and increased revenue from cart abandonment recovery by 60% using PureTargeting'.
Travel Industry - Maximising Customer Retention Post GDPR Pure360
ย
ABTA Conference: Data Protection and Management in Travel Post-GDPR
Whilst May 25 was the deadline for the General Data Protection Regulation, the reality is that compliance is just beginning. As with any significant new legislation, the text of the GDPR leaves open many interpretive questions and businesses will need to address emerging privacy and security threats in the months and years ahead. Compliance is not just a one off exercise, but an ongoing business process that evolves over time.
With pain points such as reduced list growth and engagement, discover how to retain your customers and grow your email lists post GDPR.
The presentation covers:
- The power of automations to increase customer retention and to drive revenue
- Introducing engaging welcome campaigns to add value from the start
- How to wake up your lapsed and unengaged customers
- Why a preference centre is a must post GDPR
Personalisation vs segmentation - the differences and the benefits Pure360
ย
Personalisation and Segmentation. Marketers often get them confused. And that could be holding back your ability to execute both effectively.
Learn how they are difference, the benefits of each, and how to get them working together.
A Pure360 Lifecycle Marketing Masterclass.
https://www.pure360.com
Automations are a lifesaver for the busy marketer. But they also help you improve your customer experience.
Discover the 7 must-have automations that every eCommerce business should use.
A Pure360 Lifecycle Masterclass
https:/www.pure360.com
Personalisation: Separating the good and the great (from the downright damagi...Pure360
ย
What seperates good personalisation from great personalisation? This talk reveals all.
Learn from real-life examples of great personalisation and discover what happens when it goes horribly wrong.
Presenter: Chantelle Knoetz, Key Account Director, Pure360
Event: eCommerce Expo 2018
Personalisation: Separating the good and the great from the downright damagingPure360
ย
Personalisation is powerful but it also comes from it's risk. Learn why it matters, how and why it goes wrong, and what makes great personalisation great.
Webinar: Rethinking Your Email Creative to Maximise EngagementPure360
ย
We all know that generating maximum engagement from our email campaigns post-GDPR should be a priority, especially if your email lists have reduced in size.
The busy email marketer is always thinking about the next campaign. But sometimes you need to take step back and look at what youโre currently sending.
Is your design looking dated? Are your templates following best practice? Is your content as engaging as it could be?
Watch our webinar to learn how to give your email creative a top-to-bottom audit. Learn the secrets behind attention grabbing emails that drive conversions.
Watch the full webinar at: https://www.pure360.com/webinar/rethinking-email-creative-maximise-engagement/
Studies show that itโs 25 x more expensive to acquire new customers than it is to retain existing ones.
Thatโs a pretty impactful statement considering a large majority of marketers spend more time and budget on acquiring new customers instead!
GDPR certainly hasnโt helped matters either with its impact on reduced customer email lists.
So we hosted this webinar to showcase the key areas to focus on to keep your customers engaged, ensure they continue to buy from you and to increase your brand advocates.
This webinar covers:
- Introducing engaging welcome campaigns to add value from the start
- The power of automations to increase customer retention and to drive revenue
- Why a preference centre is a must post GDPR
- How to wake up your lapsed and unengaged customers
You should watch if you:
- Are facing a reduced customer email list after a re-consent campaign
- Have a lack of confidence in the consent you have for your customers
- Need to gain more value out of your customer database
- Want to learn new ways to interact with your customers and awaken un-engaged customers
- Want to increase your customer email engagement
To view the webinar please visit: https://www.pure360.com/webinar/maximising-customer-retention-post-gdpr/
Beyond the Basics: Why Consumer Are Demanding Intelligent PersonalisationPure360
ย
Our research has revealed that the common personalisation tactics used in marketing aren't cutting the mustard anymore. To keep up with consumer expectations we need to think beyond the basics of personalisation. But what does that look like?
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
ย
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Memorandum Of Association Constitution of Company.pptseri bangash
ย
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Unveiling the Secrets How Does Generative AI Work.pdfSam H
ย
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.๐คฏ
We will dig deeper into:
1. How to capture video testimonials that convert from your audience ๐ฅ
2. How to leverage your testimonials to boost your sales ๐ฒ
3. How you can capture more CRM data to understand your audience better through video testimonials. ๐
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Improving profitability for small businessBen Wann
ย
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website โ www.pmday.org
Youtube โ https://www.youtube.com/startuplviv
FB โ https://www.facebook.com/pmdayconference
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
ย
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
2. Death of the announcement, birth of the dialogue
Itโs Good to Talk
Ok, so we are all talking to our customers, prospects etc. in some form or another, whether that may be
on the web, blogs, phone, email.
Talking to them is one thing but are we telling them what they want to hear, are we listening as well? I
think that is where we can learn.
Dialogue
โข noun 1 conversation between two or more people as a feature of a book, play, or film.
2 discussion directed towards exploration of a subject or resolution of a problem.
โข verb chiefly N. Amer. take part in dialogue.
โ ORIGIN Greek dialogos, from dialegesthai โconverse withโ.
A great quote below from the genius Seth Godin, bit of free promo for him here. If anyone doesnโt
know who Seth is I would recommend checking out his blog.
โSome organizations are good at listening. Some are good at talking. A few are even
good at both. But having a dialogue is different. It's about engaging in (sometimes)
uncomfortable conversations that enable both sides to grow and change.โ
โA dialogue is a conversation between two or more people. It is also a literary form in
which two or more parties engage in a discussionโ
So what is it we are talking about when we
say dialogue marketing? Weโre describing a
companyโs efforts to engage consumers in
ongoing conversations that create lasting
relationships.
You can use these different interactions as
data collection points. The data then allows
you to further customise your marketing
messages and personalise the experience for
recipients in exchange for sharing opinions,
buying patterns and product preferences.
As audiences have become more
sophisticated and inbox activity has
increased, email has had to evolve, offering
more than just a sales pitch. Dull, mass-produced, non-relevant emails are no longer adequate.
Communications need to add value, offer something that the recipient wants, and ultimately open up
dialogue.
Engaging your audience will enable you to understand their needs and discover how they want to be
communicated to. How do they perceive your business? What are you doing right or wrong? If you
can answer these questions, it will enable you to make valuable changes to your customer offering.
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3. Death of the announcement, birth of the dialogue
In the form of email, dialogue is about sending message to your recipients that are relevant and engage
them. Then based on previous interactions, change your communication accordingly.
The Crowded Inbox
Most of us receive a high level of unsolicited and permission-based email in our inbox today. That
means as email marketers there is a lot of competition and it is hard to get noticed. This is why there
are a number of important factors to make sure you are ahead of the competition.
I believe in this climate, as well as the inbox, you are competing with a lot of other noise. Through the
growing phenomenon of social networking, such as Twitter, a lot of individuals spend more time in the
social networking arena than in the inbox. They also have inboxes within these networks as well
making it more difficult to always get your brand noticed and interacted with. Generally with more
information channels available, recipients are less likely to listen to what you have to say.
This means that your emails need to be attention grabbing & relevant to stand out from the crowd.
Utilise other marketing channels to enhance your email marketing, this in turn should increase your
ROI. Segment your lists and then make sure you use your brand name in the subject line for quick
recognition. Offer value to the recipient for signing up, giving them access to offers they would not
normally get. Design for the preview pane and images off. These are all important in making sure your
brand is noticed.
Back in the Old Days
So the first email ever was sent by a guy called Ray Tomlinson in 1971, the text of which was hardly
earth shattering โQWERTYUIOPโ, Tomlinson later commented that these "test messages were entirely
forgettable and I have, therefore, forgottenโ.
Email has become a lot more sophisticated as
a marketing tool now. Not so long ago the
batch & blast or spray & pray approach was
used by lots of companies. The more people
you emailed the more sales you got and to an
extent this did actually work. This was also
similar in the TV advertising world where the
companies that succeeded had a commodity
product that they mass advertised, proving
rather successful.
More and more people began using email on a
daily basis, particularly in their work
environments.
Spam laws have put a significant stop to a lot
of unsolicited email but often the stigma is all too easily dredged up if a company is still using old
techniques. That negative stigma can spread quickly in an age where you can opt-out and then
complain and share the experience with vast networks at the touch of a button.
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4. Death of the announcement, birth of the dialogue
So the days of spam-centric mass produced emails are coming to an end. The holy grail of email is not
one too many but one to one. Less is most definitely more.
Email 1.0 vs. Email 2.0
Batch & blast is taken on by the more personal 1-to-1.
We have already noted that the batch & blast technique doesnโt work. Itโs very easy to hit the spam
button. You may have signed up to receive some information but if itโs not relevant then why would you
want to continue to receive it? Recipients are too clued up for that and privacy issues play a big part in
why personalisation works.
Be aware of your sender reputation. There are a number of tools out there to check issues with
deliverability, however if youโve been sending rubbish for a long time has your rep diminished?
Itโs all very well pushing your product out there but do people actually want to know about it? If they
already own it then a feature update may be of more interest. Make sure you know your audience and
they will want to know you. This can be done by checking the metrics in reports, to see different
interactions, build behavioural profiles and target your messaging accordingly.
Finally, check your list quality โ the whole quality over quantity saying. Many lists are diminishing but
this is a good thing. Renting & buying lists is all well and good but a recent national benchmarking
report from the DMA noticed a significant difference in the gulf between acquisition & retention email.
Knowing Me, Knowing You
Who is your audience?
Gaining as much information as you can from your
audience is vital. This gives you the ability to tailor
your messages based on the initial data given to
you.
You may already have data within your CRM but if
you are collecting email addresses from your
website the sign-up page is extremely important.
Dependant on your product you want to make sure
you have enough data to enable some form of
segmentation or personalisation. Too much requested information, however, may put people off.
A good option is to have a 2 step sign-up process, initially just an email address and then take the
recipient to a new page for additional information.
You are asking for permission to send messages to the recipient so ask how frequently they would like
to be emailed and what information they would like? Also tell them what they are going to receive.
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5. Death of the announcement, birth of the dialogue
Making a First Impression
How often do we sign up for some information or a newsletter, then a month later when it has been
scheduled to go out you receive the email and have no idea when, where or how you signed up for this
information? This will often prompt someone to unsubscribe. This is a big fail from the company. First
impressions last in all types of situations, it is no different in email.
Welcome emails are a great way to engage with
recipients immediately. A strong initial email always
leaves a good impression.
This could be in the form of your latest newsletter
where a person is highly likely to click through as they
have already gone to the effort of signing up.
Vital, in my opinion, is the โfromโ address they firstly
need to recognise your brand. Secondly, having
โnoreply@โ at the start is a big no-no. If you canโt reply to an email and get a human response then you
are basically saying, โwe donโt want to talk to you, we are going to send you information and we donโt
care what you thinkโ.
Sequential mailing / auto responders
Once in the email channel it is important to keep your recipients interested.
Using sequential campaigns is a great way of achieving this. Set automated scheduled emails to be
sent within specific time frames. These can be in many different forms, reminder style messages or
increased discounts as incentives to sign up.
For example an online dating site utilises a series of auto responders to entice their recipients to
upgrade to a paid subscription. This can allow a campaign to run continuously with a constant dialogue
to their recipient. The brand loyalty is likely to increase and if they do sign up they will be taken out of
the loop.
Auto responders can also be used in a transactional sense, which leads me nicely on to the
transactional email...
The Transactional Email
Your email marketing and customer relationship campaigns are spot-on. Your website is a shopper's
dream. You've done everything right to garner customer loyalty and repeat sales, right? Maybe not.
There's an often-overlooked element of customer communication that has the potential to bring your
customers back for more again and again: The transactional email message. That boring, text-based
necessity that follows each online sale, such as an order confirmation, a shipping notice, a change in
order status or anything else that requires your company to communicate or inform your customers.
Leveraging transactional email for marketing messages is beginning to gain ground with online
merchants for good reason. These are requested or expected messages, which are sent one at a time.
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6. Death of the announcement, birth of the dialogue
Unlike bulk marketing campaigns that can trigger spam filters; the transactional email goes on through
like any other single message. This high deliverability rate makes it an attractive and largely
untapped vehicle for marketers.
What's more, statistics show that transactional email is opened more than twice as much as
promotional email.
A 2007 survey showed that 54% of customers โvery often or always readโ transactional
email, whereas only 21% do the same with promotional messages.
Consider adding a marketing message that will motivate your customer to return to your website within
a defined timeframe. You might offer an incentive to take a customer feedback survey, a discount on
purchases made before a certain date, a coupon, free shipping on the next order or a gift for referrals
โ it could be anything that will strengthen your relationship with
the customer. Some software applications even allow you to
insert dynamic HTML messages, which integrate relevant cross
and up-sell offers based on prior purchases and customer
preferences, into your transactional email.
It is permissible โ and advisable โ to switch your transactional
email from a text format to HTML. By branding your email with
your logo and mirroring the look and feel of your website, you are
not only making your transactional emails more attractive, inviting
and readable, you are reinforcing your brand and effectively
closing the loop on your customer's entire buying experience.
There's no law that says transactional email have to look like they
came out of a dot-matrix printer.
Taking advantage of the inherent benefits of transactional email
โ high deliverability and click-through rates โ just makes
marketing sense. If you take care to keep the intent of the message true to its original purpose,
transactional email can be an effective marketing tool that keeps your customers coming back for more.
Listen to the Silence
It is our instinct to focus on the wins and when it comes to email we are no different. Often the initial
figure we want to see is opens and clicks. The positive responses make us feel good. But there are
many reasons that people didnโt click such as the timing or the offer. So itโs really useful to concentrate
on the not opens and not clicks as well.
Truprint did exactly that, tailoring their email slightly differently with a bigger incentive. They listened to
the silence of the people that didnโt interact. So they offered them something different by increasing the
discount level across not only specialised their Easter products but also any prints ordered. The
creative was changed with a more prominent call to action.
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7. Death of the announcement, birth of the dialogue
Integration with other Marketing channels
I touched earlier on how we should not be seeing email as a stand-alone channel. It should be part of
your overall marketing mix.
Once recipients have clicked where are they
going? Do they convert? You should use email
to add value to your other marketing channels.
Increase your website traffic. Drive them to
specific areas and messages.
Increasingly, active email marketers are
wondering how they can engage with their
subscribers in the new and fast-growing world of
social media.
Itโs a bit scary because most email is still of the
โbatch and blastโ variety and that dog will not
hunt in social media, where the marketing is
conversational and the name of the game is
relevance.
But assuming you arenโt looking at social media as a messaging venue, rather an opportunity to learn
about your customers and for them to learn about your brand - tying your email and social media efforts
together should be a 2009 prime directive.
Hereโs 3 easy ways to do so:
1 Collect profile data in subscription forms
Offer your email subscribers the option of including their Twitter name on your subscription form.
Something like โWe care about our customers. Can we follow you on Twitter? Please provide your
Twitter name, and weโll follow you ASAP. (Weโre at @twittername, by the way)โ
2 Promote social media outposts in welcome messages
When you send your welcome message after initial subscription (you ARE sending welcome
messages, arenโt you?), include links to your various social media outposts. Carefully track which
links get clicked, as it will give you indications of which are the most popular amongst your
customers.
3 Social media-only offers
If you really want to get a handle on which social media venues your customers prefer, and in what
intensity, create an email that includes links to special offers or promotion codes that are shown
only on your social media profile pages. Something like: โWeโve got incredible offers available on
items we think youโd love. For details and promotion codes, visit us online on Facebook, YouTube,
and Twitterโ
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8. Death of the announcement, birth of the dialogue
Opting out
Opting out is where you can gain some vital information from your recipients. Having an unsubscribe
landing page with multiple options and further feedback questions is great for learning what went wrong
for the future. Also you may want to offer other ways to stay in touch.
Instead of an โunsubscribeโ why not offer a preference centre option to reduce frequency of emails.
Maybe they are getting too many? Or perhaps the particular information they signed up to is no longer
of interest but they would like to see more information on other products & services? Someone who
leaves with a nice experience is a lot more likely to come back.
Frequency
It is very important to look at reporting to
determine a good frequency of emails.
With the amount of email we receive and the
unsubscribe or junk button available at the
click of a button, frequency is key to making
sure you are not talking too much. The second
largest reason subscribers choose to opt-out
of permission email is because of too high a
frequency.
Offer options on frequency at point of sign up,
asking permission on when to send. Rather
than just an unsubscribe option, build in a
preference centre so recipients can manage
when they receive emails from you and also
what they receive. They may want to have
product updates but not your newsletter.
Mailing too much is one thing, but not mailing enough is another danger. Email Marketing 101 is to get
your brand at the forefront of your recipientโs mind when it is the right time for them to buy. If you are
mailing less than once a month your recipients can forget about you easily.
To determine frequency you can look for trends within your responses, declining open & click thru rates
could be a sign of fatigue.
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9. Death of the announcement, birth of the dialogue
In Summary
The web has evolved and email has evolved with it. Many Marketers see email as a tick box to their
marketing strategy, but it can be a whole lot more than that if done well and effectively. It is all well and
good delivering a monthly newsletter but what is it trying to achieve?
I believe email is still the most prevalent digital communication channel in its ability to engage and
inspire action in prospects & customers. To achieve results it is about utilising new technologies and
techniques, constantly learning from your recipients and applying those learningโs to future campaigns.
Listen donโt just talk, donโt see replies and feedback as a nuisance but see them as a chance to learn
and apply change.
If you do email well, you will be rewarded by results. Email is very much alive.
Want to Know More?
Author of this whitepaper, Duncan Birch, is one of the many
talented and experienced people who make up the team at Pure
360.
Founded in 2001, Pure 360 is one of Europeโs top email
marketing companies. Recently listed as the fastest growing email
service provider in Europe by GP Bullhound, the multilingual email
platform PureResponse is used by 2000 marketers in over 50
countries.
Pure provides brands and agencies, regardless of size, the
technology, know-how and support to run effective email
marketing campaigns that have a measurable and positive impact on their business. With a simple
online interface and in-depth reporting tools the PureResponse email platform was created by
marketers for marketers, to make email marketing easy.
Brighton-based Pure has a portfolio of customers that includes innocent drinks, LA Fitness, Rightmove,
Seatwave and media giant The FT Group. The platform can also be available as a whitelabel service
for agencies.
If youโd like to talk to one of us then call 0844 660 7873 or email us at contact@pure360.co.uk
Weโre also on Twitter (@pure360) or sign up for our newsletter online www.pure360.com
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