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Bio-wonder, Tunisia
The document outlines the Bio Wonder organization's strategy to promote a healthier lifestyle in Tunisia through targeted projects like lemon and orange jams. It highlights the health issues faced by the Tunisian population, particularly obesity rates, and identifies a market opportunity in providing organic food products and services. The organization plans to expand internationally, seeking investors and participating in global events to enhance its reach and impact.
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Bio-wonder, Tunisia
- 3. BIO WONDER organisation & international strategy Targetedneeds & proposed project
- 4. BIO WONDER My first production Myfarm Lemon jam Orange jam
- 5. Targeted needs & proposedproject
- 6. “The Tunisian lifestyleis full of healthy elements but our problem is that we do not know how to live in a well- balanced and active manner. The quality of our food and lifestyle here are brilliant but more needs to be done in order to spread awareness about how to live an active and healthy lifestyle” Nutritionist Dr.Zoubeir Chater Needs & opportunities
- 7. 1300 participants in Netlinks day event Population in Tunisia 11.4millions5000 Tunisian men and women Care about their health TAM SAM SOM Market size
- 8. The World HealthOrganization( WHO) show that 1 in 3 Tunisian men ,half of Tunisian women and 16% of Tunisian children are obese. Market driver
- 10. My current customerFuture customers Market segmentation My customers Catering in the events : the participants and the organizers of the events and small self owned Average age between 20 to 45 years 70% of Tunisian woman had much more risk to be affected by health problem certainly like obesity compared to less than 15 % of the men . Athletic, gym subscribers Super market
- 12. 1 cup ofjuice Calories : 14 Total Fat : 0.1g fiber : 1.9g Protein : 1.1g sugar : 1g The Nutritional value
- 13.
- 14. The competitive advantage Thereare many substitues like soft drink, street juice vendors, canned juice and refreshing drinks. However, aside from fresh fruit prepared at home.
- 15. Catering events Fitness center Sponsoredevents (all star challenge: netlinks) Price: 2euros Revenue Model: B2C MODEL/ CASH, immediate payment Customer Model: B2B2C (Franchises) Early adopters: participants in the events Internal competition Little to none, there are no other company which produce 100% naturally products the business model
- 16. Start up Bio Jam BioJuice Dietary complement food Equipments Installation Equipments Installation Equipments Installation Bio Oil Bio Oil 2016 2017 2018 2020 20212019 The 3-year impact
- 17.
- 18. Regional offices andExport are activities that I plan to set up abroad. How? By: Participation to international Project (Like Netkite and MEDspring) Participation to international fairs of food products Participation to international business events Internationalisation / setting up activities abroad
- 19. SELMI AIDA FOOD ENGENEERING BENARFA ZOUHAIER ACCOUNTING EXPERT BEDDAIRA HATEM DEVELOPPER EXPERT OUSSAMA ABOU JALIL DESIGNER EXPERT Internationalisation / setting up activities abroad
- 20. I had aspin of with FGP company I search for an active investor International business partner Investment needed
- 21.