The document discusses key concepts in epidemiological measurement including rates, ratios, proportions, sensitivity, specificity, and predictive values. It defines rates as a measure of risk that expresses the number of events over time in a population. Rates can be crude, specific, or standardized. Ratios compare two quantities, while proportions express a part of a whole as a percentage. Sensitivity measures the ability to correctly identify those with a disease, while specificity measures the ability to correctly identify those without disease. Predictive values reflect the diagnostic accuracy of a test based on its sensitivity, specificity, and disease prevalence.