The document summarizes an initiative by an exciting startup company that deals with developing and marketing biotic fertilizer made from biochar. Biochar is a carbon-rich charcoal produced from plant waste through pyrolysis, a process of heating biomass in the absence of oxygen. The company plans to target farmers and agricultural corporations by providing a first-of-its-kind, natural fertilizer in India at affordable prices. It projects increasing sales and profits over three years through establishing production machines, acquiring biotic waste, and implementing marketing and distribution networks.