This document provides an overview of B'IMPRESS, a marketing and communications consulting firm. It summarizes B'IMPRESS' services such as public relations, social media strategies, media placements, and interim management. It also profiles the founder Robert Brunner, highlighting his experience in fields such as IT, healthcare, automotive, and cleantech. Customer testimonials and references are presented showing B'IMPRESS' work with companies in industries such as IT, security software, and healthcare IT.

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Stakeholder Communication In CleanTech
B´IMPRESS – MarCom To IT Industries
Presentation To Cloud provider

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1. Work Samples
2. B´IMPRESS At A Glance

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B´IMPRESS – At A Glance (selection)

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Plant IT In Media Placements

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Plant Floor IT:
Big Data & UX:
Customer Quotes
“B´IMPRESS has been supporting and advising us
over
many years. We were fully convinced by their
flexibility, their understanding of our processes, and
their extremely quick familiarization of our complex
processes. After a long search, we are very happy to
have found a competent and very reliable partner in
Robert Brunner's B´IMPRESS.” –
Rolf Becker, CMO, FORCAM GmbH
“Our cooperation with B´IMPRESS worked like
a charm; one contact person, with a professional
team, and a rapid, high quality realization. We were
very satisfied with it.”
Christian Singer, Jacada GmbH

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Customer Cases In IT (selection)
IXIA
❖ Ixia (Nasdaq: XXIA) provides the industry's most comprehensive converged IP
network test and network visibility solutions. Equipment manufacturers, service
providers, enterprises, and government agencies use Ixia's solutions to design,
verify, and monitor a broad range of wired, Wi-Fi, and 3G/LTE equipment and
networks.
Linksys
❖ The Linksys brand has pioneered wireless connectivity since its inception in
1988. Linksys, now part of Belkin, enables a connected lifestyle for people at
home, at work and on the move, and with its award-winning products, simplifies
home control, entertainment, security and Internet access through innovative
features and a growing application and partner ecosystem.
ShoreTel
❖ ShoreTel (NASDAQ: SHOR) is the only provider of brilliantly simple unified
business communications solutions that consistently leads the industry in
customer satisfaction and lowest total cost of ownership.

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Deeply rooted in the IT and
mobile/ IC industry, B´IMPRESS
affiliates published each and
every trading day.
B´IMPRESS was Editor-in-Chief
of the B2B portal UMTS-Report,
whose work keeps us in close
contact with KOL of press,
consultancies, as well as trade
fair and congress organizers
from the mobile and gaming
sector.
B´IMPRESS – The Mobile Content Company

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1. Work Samples
2. Our Approach
3. B´IMPRESS At A Glance

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▪ Speaker Opp.s & Event placement:
❖ IT conferences & webinars (open & 1:1)
▪ Targeted Media:
❖ IT horizontals & Admin media
❖ Automotive – Business Trade
❖ Dailies & Business media
❖ …
Our Approach in PR

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▪ Messages related to:
Our Approach in PR
© Pyramid Analytics

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Sustainably more valuable through communication:
Value Strategy: Steps To Success
Lead
Communication
Controlling
Issues
Shareholders
Leadership
Issue Trends
&
Benchmarking Reputation
Corporate
Communication
International
Communication
Corporate
Strategy &
Value
Creation
© B‘IMPRESS 2016 #ValueStrategy (nach Univ.-Prof. Dr. Ansgar Zerfaß, Leipzig 2007)

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With B’IMPRESS – MarCom-Workshop
Product
Market &
Competitors
Sales
Target Group Wishes
Behaviour
Design Message
Media, Press &
Public Opinion
Content
Basis
Product
Communication
Market
Target Group

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BuzzDev: Steps To Success
1. B'IMPRESS BuzzDev-services identifies a
request for SW development from the
client.
2. B'IMPRESS BuzzDev-services selects the
best/most suitable Delivery Partner from
the B'IMPRESS BuzzDev network for the
assignment.
3. B'IMPRESS BuzzDev-services are
provided by the Delivery Partners.
4. No additional costs for customers
through B'IMPRESS BuzzDev-services
(commission paid by the Delivery
Partner).
Client / Commissioner
(Primary Customer)
Delivery
Partner
3 ) Business
relations covering
all services
Delivery
Partner
Delivery
Partner
Delivery
Partner
Delivery
Partner
1) Identification of the inquiry
2) Selection of the
Delivery Partners
Selected
Partners
Our own network of
Delivery Partners
51
B'IMPRESS
BuzzDev-services
4 ) Payment
of Provision
Business Model: BuzzDev-services

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1. Work Samples
2. B´IMPRESS At A Glance

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B´IMPRESS In Profile
Robert Brunner, founder of B´IMPRESS, is MarCom Consulter
with international MarCom & PR as well as Interim
Management tasks focusing on strategic communications,
CSR, Public Affairs & sustainability communication, PR, social
media strategies for direct sales, and cross-media
publications, with impressive results: to become more
valuable and recognized.
His clients range from international IT/Cloud, FMCGs, Finance/Real
Estate, Healthcare-IT, Cleantech, related companies, accounts and NGOs.
Performing marketing and communication consulting since years, his key
skills include international marketing and communication practice as well
as creative campaigns, leading of project teams in diverse communication
tasks with analytical skills and a wise use of MarCom tools for effective
and efficient market reputation improvement or brand awareness in
international markets as well as change processes.
He is interested in Hiking, Baseball, Yoga, Performing Arts and Music.

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References & Highlights
• Corporate Communications: Stock-listed companies as KUKA AG,
Patrizia AG
• Pharma-& Biotech-based foundation: PR & CSR
• W/w branded manufacturer into Healthcare & Medtech: Market
Access with PR in China & South Africa
• Healthcare-IT provider: Brand Creation & Public Affairs rel. event to
NGO
• Security Software-manufacturer: Marketing strategy EMEA &
campaign to lead generation by Ø 70% lead quote response
Robert Brunner, M.A. ECA
CMO, Senior Consultant Marketing & Communication
Industrial focus
• Healthcare: eHealth & Medtech
• IT: Security-Software & Big Data
• Automotive/Automation,
Cleantech/SmartHome & IoT /M2M
Professional emphases
• Brand Consulting
• CSR/Sustainability
• PR & PA (Public Affairs)
Career stages
• Brand PR & Marketing Senior Consultant
• Interim Manager (CEO, CMO)
• Publisher (B2B, global), in print & online
• Serial Entrepreneur (COO, Partner)
• Cooperative, motivating, heedful, results-oriented
Management Style
References & Highlights

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Expertise & References (selection)
Digital Demand Generation &
Marketing Execution
Corporate Publishing & PR Strategy Consulting,
Management Execution
• Lead Generation online via
email tools, social networks etc.
• Digital MarCom
• Public Affairs & KOL to Politics
& NGOs
• Market & tech research
• Strategy and business planning
• Product roadmap and portfolio
management
• Corporate Communications
• Corporate Publishing, incl.
editing, layout to production
• Change & Crisis Comm. & PR
• Corporate Social Media to
Facebook, Twitter, Wordpress,
Kununu, LinkedIN, Xing, WeChat
• Speaker & Journalist
• Corporate Interim Manage-
ment (CMO/COO & Interim)
• international project
management
• Public Affairs, CSR & Charity
• EVP & Employer Branding
• OHM introduction /
consulting
• QMS DIN 9001-Auditing
• Business Development incl.
Representation and KOL
contacts
• Referral Marketing in the fields
& compensation planning
• Trade fair accompaniment
internationally
• Employer Branding (EVP) &
CSR in strategie & execution
• Event management (to
employees internal, public,
customers & investors (>100 TN)
• Digitalisation within
corporate organizations
• HR process digitalisation
(recruiting)
• Data protection according to
GDPR (ODP, process directory)

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B´IMPRESS – Branchen - de
B´IMPRESS Deep Rooted In The Fields Of

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Dialog
71
Robert Brunner M.A. ECA.
Managing Consultant
DL & Cell: +49 821 59964-11
Tel: +49 821 661090-32
B´IMPRESS – impressive communication
Gratzmüllerstr. 5, D-86150 Augsburg
Email: info@bimpress.de
Twitter: @bimpress1
FB: fb.com/BIMPRESS
Xing: http://bit.ly/xing-bimpress1
LinkedIN: http://bit.ly/linbimpress