An introduction to the leading technology PR consultancy in The Netherlands, with clients like Garmin, Intel and Microsoft

1. Monogram Communication Strategies
MCS

3. MCS
Monogram Communication Strategies (MCS) is an independent PR agency.
Our mainstream business is focused on services for IT companies, but we are
also active in other sectors. Our clientele includes large – private and public –
companies, medium-sized and small businesses, each requiring a specific PR
approach. This demands a service-oriented culture, a strong customer focus,
fast response times, creativity and flexibility – towards both the press and our
customers. These are our distinguishing core competencies. MCS is a very in-
formal organization where team spirit is the driving force (high tech with a
high touch is our slogan). For some clients we also service the Belgian market
for which we can co-operate with local independent agencies like ourselves.
Management Team
 Perlita Fränkel, Senior Account Director (founding partner)
 Peter de Groot, Managing Director (founding partner)
 Robert de Moll, Senior Account Director (founding partner)
The IT communications expertise of the 3 founding partners dates back to the
late 70’s when Perlita and Peter worked for a large IT services organization in
the Netherlands and Robert was an IT business journalist.
Business Information
 Established in 1992
 8 employees
 Extensive network of freelancers
End-to-end services
MCS delivers turnkey PR projects, from consultancy to full implementation and
execution of PR campaigns and media training. Our team of experienced pro-
fessionals responds flexibly to the needs of our customers and deploys exter-
nal specialists where necessary. This means that we can offer all the services
and facilities of a large company with the speed and commitment of a small
one.
Our vision
We see public relations as the successful communication of corporate objec-
tives to the various target groups through the press and/or other intermediar-
ies. We believe this can only be optimally realized by fully understanding the
‘business’ of our customers so that we can liaise with them in considering all
the aspects of their organization. In other words, as the advisor and sounding
board of the senior management, we have the expertise to oversee the whole
spectrum and to determine strategies and tactics. But we also specialize in the
planning and implementation of PR campaigns and projects. Naturally, we do
all of this in close collaboration with our customers. In fact, we prefer to oper-
ate as an extension of our customers.

5. MCS and the press
MCS acts as intermediary between its customers and the press. In fact, we
serve two groups of customers. We aim to achieve a personal and informal
relationship with the members of the press so that we can create an open and
honest dialog between our customers and journalists, bloggers and other in-
fluentials. We also support our customers in media updates on new develop-
ments, ensuring that the press gets fast and clear answers to questions.
What’s more, we take charge of practical issues through - for example - call
handling, running of the press office, providing illustrations, product reviews
and background information.
MCS uses technology to streamline its business processes and is fully self-
supporting when it comes to the maintenance of its IT infrastructure and the
implementation of new technologies. MCS’s website has a database driven
press section (www.mcsonline.nl/pers/) which provides journalists with all
relevant information, background documentation and visuals.
Targeted
MCS rejects the commercial humbug, heavy reports, never-ending consulting
procedures and theoretical drivel that impede a targeted, flexible approach.
Our PR approach is geared to quality and results.
Our services
 Creation and implementation of internal and external
communication policy, strategy and tactics
 Definition and implementation of communication programs
 Inventory and analysis of media target groups
 Pro-active press lobby
 Issue monitoring
 Contacts with the press
 Organization and supervision of press conferences and other events
 Organization and supervision of interviews
 Organization and supervision of press trips
 Media handling during IPOs
 Product reviews
 Compiling and distributing press releases
 Compiling and editing speeches, articles, case studies and
white papers
 Off-line and on-line press clipping service, analysis and reports
 Media training, communication and presentation workshops
 Below the line promotions

7. Clients
Client name Client since
Alternate ---------------------------------------------------------- 2009
Atoomstoom.nl --------------------------------------------------- 2008
Comstor----------------------------------------------------------- 2008
Digacom ---------------------------------------------------------- 2006
e-Dialog----------------------------------------------------------- 2009
Garmin ------------------------------------------------------------ 2007
Intel Benelux ----------------------------------------------------- 1994
Macaw ------------------------------------------------------------ 2007
McKinnon & Clarke ----------------------------------------------- 2009
Microsoft ---------------------------------------------------------- 1992
Misco/Systemax -------------------------------------------------- 1997
motion10 --------------------------------------------------------- 2008
Multrix ------------------------------------------------------------ 1999
NGN --------------------------------------------------------------- 2007
Ormer ICT -------------------------------------------------------- 2009
Pelikan ------------------------------------------------------------ 2008
Roel Pieper ------------------------------------------------------- 1993
Savoye ------------------------------------------------------------ 2009
Uphantis ---------------------------------------------------------- 2006
Wortell ------------------------------------------------------------ 2009

8. Contact info
Monogram Communication Strategies (MCS) BV
Tel. +31 (0)23 562 8208
Fax +31 (0)23 565 1724
E-mail: info@monogram.nl
Web: www.mcsonline.nl