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© B´IMPRESS, 2024-01, Arab Health 1
Meet The World
MedTech At Arab Health, Jan 2024, Dubai
© B´IMPRESS, 2024-01, Arab Health 2
Stakeholder Communication In CleanTec
Arab Health, 29 Jan - 1 Feb 2024, Dubai
Why attend?
See https://www.arabhealthonline.com/en/exhibit/why-exhibit.html
© B´IMPRESS, 2024-01, Arab Health 3
Arab Health, 29 Jan - 1 Feb 2024, Dubai
Who will be exhibiting 2024?
3,000+ leading healthcare brands are gearing up to interact, network and conduct business across 4 fantastic fair days.
See https://www.arabhealthonline.com/en/exhibit/why-exhibit.html
© B´IMPRESS, 2024-01, Arab Health 4
Arab Health, 29 Jan - 1 Feb 2024, Dubai
Market Chances:
© B´IMPRESS, 2024-01, Arab Health 5
Stakeholders To Approach
Target Groups & Stakeholders
© B´IMPRESS, 2024-01, Arab Health 10
1. Our Services
2. About B´IMPRESS
3. References
Agenda
Presentation To Arab Health
© B´IMPRESS, 2024-01, Arab Health 11
Customer approaching to your fair event `24:
Market Exploration / Market access & Business Development (BuzzDev)
Events and business development tasks as press releases are creating the
attention of companies and service providers in a certain country.
You will receive:
• market and development consultation (workshop and consultation
meeting)
• free information via our webinars (with the support of the BMWK)
• participation or representation at trade fairs or a business and delegation
trip or event participation
Our Approach @ B´IMPRESS
© B´IMPRESS, 2024-01, Arab Health 12
Our Service Approach @ B´IMPRESS to Arab Health fair event 2024:
Market Exploration / Market access & Business Development (BuzzDev)
Event and business development tasks as press releases are creating the
attention of companies and service providers in a certain country.
You will receive:
• market and development consultation (workshop and consultation
meeting)
• free information via our webinars (with the support of the BMWK)
• participation or representation at the Arab Health trade fair
(2024 Jan, 30 – Feb, 2) for medical technology
• business and delegation trip, in 2024 February, 20 - 24
Meet The World
MedTech At Arab Health, 29 Jan - 1 Feb 2024, Dubai
© B´IMPRESS, 2024-01, Arab Health 13
Customer approaching to Arab Health fair event 2024:
Business Development & Public Affairs (PA)
- Business representing and contacts addressing,
related to stakeholders’ / customers’ identification
Marketing, Profiling, Strategy Workshop to DACH/EMEA
- Workshop or Analysis; to define your corporate USP / CI,
definition of target persons (BuzzDev) & media/KOL/NGOs
Marketing & BuzzDev Support by PR, content creation
- Development, creation of press material
- PR/Press accompany during fair/congress event in DACH
Our Approach @ B´IMPRESS
© B´IMPRESS, 2024-01, Arab Health 14
1. Our Services
2. About B´IMPRESS
3. References
Agenda
Presentation rel. To Arab Health
© B´IMPRESS, 2024-01, Arab Health 15
Worksample releted to Philips, case study of ANSYS in Healthcare, 2013
References: Customers‘ Cases In Life Sciences
© B´IMPRESS, 2024-01, Arab Health 17
… deeply rooted in beverage industry:
Communication about: Healthcare Robotics
Current Project: Healthcare Robotics
https://www.kuka.com/de-de/branchen/healthcare
Medical Robotics
offers innovative
robots for
demanding health
applications:
Assistant for
surgeries
Partner in
rehabilitation
Helper in
diagnostics.
© B´IMPRESS, 2024-01, Arab Health 18
… deeply rooted in beverage industry:
Communication about: Healthcare Robotics
https://www.kuka.com/de-de/branchen/healthcare
© B´IMPRESS, 2024-01, Arab Health 19
… deeply rooted in beverage industry:
Healthcare Robotics Clippings
https://www.kuka.com/de-de/branchen/healthcare
© B´IMPRESS, 2024-01, Arab Health 21
Going Public Magazin
References: Customers‘ Cases In Life Sciences
© B´IMPRESS, 2024-01, Arab Health 23
Within the Healthcare sector:
An innovative Biotech leader in self-diagnostics in the field
of family planning and health awareness.
A global provider of healthcare IT security solutions, named
to Modern Healthcare’s list of “Healthcare’s Hottest”
companies
An awarded, unique supplier of diagnostic Next Generation
Sequencing (NGS) Healthcare IT technologies to analyze
and interpret genomic data for physicians within the Cloud
Since years responsible in PR for a private foundation
promoting research in Life Sciences´ by scholarships and a
biannual research prize selected by honoured jury members,
incl. 2 Nobel Laureates.
References: Customers‘ Cases In Life Sciences
© B´IMPRESS, 2024-01, Arab Health 24
E-Health-Com
Customers‘ Cases In Life Sciences
© B´IMPRESS, 2024-01, Arab Health 32
… for NGOs and social institutions:
Bob Geldorf, Convention on Biological Diversity (9. CBD, 2008 in Bonn)
Customers‘ Cases In Life Sciences
© B´IMPRESS, 2024-01, Arab Health 46
1. Our Services
2. About B´IMPRESS
3. References
Agenda
Presentation rel. To Arab Health
© B´IMPRESS, 2024-01, Arab Health 47
Challenging strategic needs, the outcomes, to which
B´IMPRESS accompanies its customers, are often anchored
to effective & focused communications: addressed to
internal or external audiences or targeted customers.
B´IMPRESS offers in-house consulting, interim
management and executive coaching by analysis, concept,
planning and roll-out: by impressive communication.
B´IMPRESS aims to generate value: adding value of a
company by revenue in a certain market, reputation at its
customers, or esteem by its employees.
About B´IMPRESS
© B´IMPRESS, 2024-01, Arab Health 48
References & Highlights
• Corporate Communications: Stock-listed companies as KUKA
AG, Patrizia AG
• Pharma-& Biotech-based foundation: PR & CSR
• W/w branded manufacturer into Healthcare & Medtech:
Market Access with PR in China & South Africa
• Healthcare-IT provider: Brand Creation & Public Affairs rel.
event to NGO
• Security Software-manufacturer: Marketing strategy EMEA &
campaign to lead generation by Ø 70% lead quote response
Robert Brunner, M.A. ECA
CMO, Senior Consultant Marketing & Communication
Industrial focus
• Healthcare: eHealth & Medtech
• IT: Security-Software & Big Data
• Automotive / Automation,
Cleantech / SmartHome & IoT
/M2M
Professional emphases
• Brand Consulting
• CSR / Sustainability
• PR & PA (Public Affairs)
Career stages
• Brand PR & Marketing
Senior Consultant
• Interim Manager (CEO, CMO)
• Publisher (B2B, global),
in print & online
• Cooperative, motivating, heedful, results-oriented
Management Style
References & Highlights
© B´IMPRESS, 2024-01, Arab Health 49
Expertise & References (selection)
Digital Demand Generation &
Marketing Execution
Corporate Publishing & PR Strategy Consulting,
Management Execution
• Lead Generation online via
email tools, social networks etc.
• Digital MarCom
• Public Affairs & KOL to Politics
& NGOs
• Market & tech research
• Strategy and business planning
• Product roadmap and portfolio
management
• Corporate Communications
• Corporate Publishing, incl.
editing, layout to production
• Change & Crisis Comm. & PR
• Corporate Social Media to
Facebook, Twitter, Wordpress,
Kununu, LinkedIN, Xing, WeChat
• Speaker & Journalist
• Corporate Interim Manage-
ment (CMO/COO & Interim)
• international project
management
• Public Affairs, CSR & Charity
• EVP & Employer Branding
• OHM introduction /
consulting
• QMS DIN 9001-Auditing
• Business Development incl.
Representation and KOL
contacts
• Referral Marketing in the fields
& compensation planning
• Trade fair accompaniment
internationally
• Employer Branding (EVP) &
CSR in strategie & execution
• Event management (to
employees internal, public,
customers & investors (>100 TN)
• Digitalisation within
corporate organizations
• HR process digitalisation
(recruiting)
• Data protection according to
GDPR (ODP, process directory)
© B´IMPRESS, 2024-01, Arab Health 50
Dialog
© B´IMPRESS, 2024-01, Arab Health 50
Robert Brunner M.A. ECA BBGM.
Managing Consultant
DL & Cell: +49 821 59964-11
Tel: +49 821 661090-32
B´IMPRESS – impressive communication
Gratzmüllerstr. 5, D-86150 Augsburg
Email: info@bimpress.de
Twitter: @bimpress1
FB: fb.com/BIMPRESS
Xing: http://bit.ly/xing-bimpress1
LinkedIN: http://bit.ly/linbimpress
© B´IMPRESS, 2024-01, Arab Health 51
Meet The World
Arab Health, 29 Jan - 1 Feb 2024, Dubai, & In Africa, Feb 2024
© B´IMPRESS, 2024-01, Arab Health 53
Meet The World
In Africa, Feb. 2024
© B´IMPRESS, 2024-01, Arab Health 54
Meet The World
MedTech At Arab Health, 29 Jan - 1 Feb 2024, Dubai
© B´IMPRESS, 2024-01, Arab Health 55
Dialog
© B´IMPRESS, 2024-01, Arab Health 55
Robert Brunner M.A. ECA BBGM.
Managing Consultant
DL & Cell: +49 821 59964-11
Tel: +49 821 661090-32
B´IMPRESS – impressive communication
Gratzmüllerstr. 5, D-86150 Augsburg
Email: info@bimpress.de
Twitter: @bimpress1
FB: fb.com/BIMPRESS
Xing: http://bit.ly/xing-bimpress1
LinkedIN: http://bit.ly/linbimpress

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BIMPRESS_ppt_MedTech_Health_2401_ArabHealth.pdf

  • 1. © B´IMPRESS, 2024-01, Arab Health 1 Meet The World MedTech At Arab Health, Jan 2024, Dubai
  • 2. © B´IMPRESS, 2024-01, Arab Health 2 Stakeholder Communication In CleanTec Arab Health, 29 Jan - 1 Feb 2024, Dubai Why attend? See https://www.arabhealthonline.com/en/exhibit/why-exhibit.html
  • 3. © B´IMPRESS, 2024-01, Arab Health 3 Arab Health, 29 Jan - 1 Feb 2024, Dubai Who will be exhibiting 2024? 3,000+ leading healthcare brands are gearing up to interact, network and conduct business across 4 fantastic fair days. See https://www.arabhealthonline.com/en/exhibit/why-exhibit.html
  • 4. © B´IMPRESS, 2024-01, Arab Health 4 Arab Health, 29 Jan - 1 Feb 2024, Dubai Market Chances:
  • 5. © B´IMPRESS, 2024-01, Arab Health 5 Stakeholders To Approach Target Groups & Stakeholders
  • 6. © B´IMPRESS, 2024-01, Arab Health 10 1. Our Services 2. About B´IMPRESS 3. References Agenda Presentation To Arab Health
  • 7. © B´IMPRESS, 2024-01, Arab Health 11 Customer approaching to your fair event `24: Market Exploration / Market access & Business Development (BuzzDev) Events and business development tasks as press releases are creating the attention of companies and service providers in a certain country. You will receive: • market and development consultation (workshop and consultation meeting) • free information via our webinars (with the support of the BMWK) • participation or representation at trade fairs or a business and delegation trip or event participation Our Approach @ B´IMPRESS
  • 8. © B´IMPRESS, 2024-01, Arab Health 12 Our Service Approach @ B´IMPRESS to Arab Health fair event 2024: Market Exploration / Market access & Business Development (BuzzDev) Event and business development tasks as press releases are creating the attention of companies and service providers in a certain country. You will receive: • market and development consultation (workshop and consultation meeting) • free information via our webinars (with the support of the BMWK) • participation or representation at the Arab Health trade fair (2024 Jan, 30 – Feb, 2) for medical technology • business and delegation trip, in 2024 February, 20 - 24 Meet The World MedTech At Arab Health, 29 Jan - 1 Feb 2024, Dubai
  • 9. © B´IMPRESS, 2024-01, Arab Health 13 Customer approaching to Arab Health fair event 2024: Business Development & Public Affairs (PA) - Business representing and contacts addressing, related to stakeholders’ / customers’ identification Marketing, Profiling, Strategy Workshop to DACH/EMEA - Workshop or Analysis; to define your corporate USP / CI, definition of target persons (BuzzDev) & media/KOL/NGOs Marketing & BuzzDev Support by PR, content creation - Development, creation of press material - PR/Press accompany during fair/congress event in DACH Our Approach @ B´IMPRESS
  • 10. © B´IMPRESS, 2024-01, Arab Health 14 1. Our Services 2. About B´IMPRESS 3. References Agenda Presentation rel. To Arab Health
  • 11. © B´IMPRESS, 2024-01, Arab Health 15 Worksample releted to Philips, case study of ANSYS in Healthcare, 2013 References: Customers‘ Cases In Life Sciences
  • 12. © B´IMPRESS, 2024-01, Arab Health 17 … deeply rooted in beverage industry: Communication about: Healthcare Robotics Current Project: Healthcare Robotics https://www.kuka.com/de-de/branchen/healthcare Medical Robotics offers innovative robots for demanding health applications: Assistant for surgeries Partner in rehabilitation Helper in diagnostics.
  • 13. © B´IMPRESS, 2024-01, Arab Health 18 … deeply rooted in beverage industry: Communication about: Healthcare Robotics https://www.kuka.com/de-de/branchen/healthcare
  • 14. © B´IMPRESS, 2024-01, Arab Health 19 … deeply rooted in beverage industry: Healthcare Robotics Clippings https://www.kuka.com/de-de/branchen/healthcare
  • 15. © B´IMPRESS, 2024-01, Arab Health 21 Going Public Magazin References: Customers‘ Cases In Life Sciences
  • 16. © B´IMPRESS, 2024-01, Arab Health 23 Within the Healthcare sector: An innovative Biotech leader in self-diagnostics in the field of family planning and health awareness. A global provider of healthcare IT security solutions, named to Modern Healthcare’s list of “Healthcare’s Hottest” companies An awarded, unique supplier of diagnostic Next Generation Sequencing (NGS) Healthcare IT technologies to analyze and interpret genomic data for physicians within the Cloud Since years responsible in PR for a private foundation promoting research in Life Sciences´ by scholarships and a biannual research prize selected by honoured jury members, incl. 2 Nobel Laureates. References: Customers‘ Cases In Life Sciences
  • 17. © B´IMPRESS, 2024-01, Arab Health 24 E-Health-Com Customers‘ Cases In Life Sciences
  • 18. © B´IMPRESS, 2024-01, Arab Health 32 … for NGOs and social institutions: Bob Geldorf, Convention on Biological Diversity (9. CBD, 2008 in Bonn) Customers‘ Cases In Life Sciences
  • 19. © B´IMPRESS, 2024-01, Arab Health 46 1. Our Services 2. About B´IMPRESS 3. References Agenda Presentation rel. To Arab Health
  • 20. © B´IMPRESS, 2024-01, Arab Health 47 Challenging strategic needs, the outcomes, to which B´IMPRESS accompanies its customers, are often anchored to effective & focused communications: addressed to internal or external audiences or targeted customers. B´IMPRESS offers in-house consulting, interim management and executive coaching by analysis, concept, planning and roll-out: by impressive communication. B´IMPRESS aims to generate value: adding value of a company by revenue in a certain market, reputation at its customers, or esteem by its employees. About B´IMPRESS
  • 21. © B´IMPRESS, 2024-01, Arab Health 48 References & Highlights • Corporate Communications: Stock-listed companies as KUKA AG, Patrizia AG • Pharma-& Biotech-based foundation: PR & CSR • W/w branded manufacturer into Healthcare & Medtech: Market Access with PR in China & South Africa • Healthcare-IT provider: Brand Creation & Public Affairs rel. event to NGO • Security Software-manufacturer: Marketing strategy EMEA & campaign to lead generation by Ø 70% lead quote response Robert Brunner, M.A. ECA CMO, Senior Consultant Marketing & Communication Industrial focus • Healthcare: eHealth & Medtech • IT: Security-Software & Big Data • Automotive / Automation, Cleantech / SmartHome & IoT /M2M Professional emphases • Brand Consulting • CSR / Sustainability • PR & PA (Public Affairs) Career stages • Brand PR & Marketing Senior Consultant • Interim Manager (CEO, CMO) • Publisher (B2B, global), in print & online • Cooperative, motivating, heedful, results-oriented Management Style References & Highlights
  • 22. © B´IMPRESS, 2024-01, Arab Health 49 Expertise & References (selection) Digital Demand Generation & Marketing Execution Corporate Publishing & PR Strategy Consulting, Management Execution • Lead Generation online via email tools, social networks etc. • Digital MarCom • Public Affairs & KOL to Politics & NGOs • Market & tech research • Strategy and business planning • Product roadmap and portfolio management • Corporate Communications • Corporate Publishing, incl. editing, layout to production • Change & Crisis Comm. & PR • Corporate Social Media to Facebook, Twitter, Wordpress, Kununu, LinkedIN, Xing, WeChat • Speaker & Journalist • Corporate Interim Manage- ment (CMO/COO & Interim) • international project management • Public Affairs, CSR & Charity • EVP & Employer Branding • OHM introduction / consulting • QMS DIN 9001-Auditing • Business Development incl. Representation and KOL contacts • Referral Marketing in the fields & compensation planning • Trade fair accompaniment internationally • Employer Branding (EVP) & CSR in strategie & execution • Event management (to employees internal, public, customers & investors (>100 TN) • Digitalisation within corporate organizations • HR process digitalisation (recruiting) • Data protection according to GDPR (ODP, process directory)
  • 23. © B´IMPRESS, 2024-01, Arab Health 50 Dialog © B´IMPRESS, 2024-01, Arab Health 50 Robert Brunner M.A. ECA BBGM. Managing Consultant DL & Cell: +49 821 59964-11 Tel: +49 821 661090-32 B´IMPRESS – impressive communication Gratzmüllerstr. 5, D-86150 Augsburg Email: info@bimpress.de Twitter: @bimpress1 FB: fb.com/BIMPRESS Xing: http://bit.ly/xing-bimpress1 LinkedIN: http://bit.ly/linbimpress
  • 24. © B´IMPRESS, 2024-01, Arab Health 51 Meet The World Arab Health, 29 Jan - 1 Feb 2024, Dubai, & In Africa, Feb 2024
  • 25. © B´IMPRESS, 2024-01, Arab Health 53 Meet The World In Africa, Feb. 2024
  • 26. © B´IMPRESS, 2024-01, Arab Health 54 Meet The World MedTech At Arab Health, 29 Jan - 1 Feb 2024, Dubai
  • 27. © B´IMPRESS, 2024-01, Arab Health 55 Dialog © B´IMPRESS, 2024-01, Arab Health 55 Robert Brunner M.A. ECA BBGM. Managing Consultant DL & Cell: +49 821 59964-11 Tel: +49 821 661090-32 B´IMPRESS – impressive communication Gratzmüllerstr. 5, D-86150 Augsburg Email: info@bimpress.de Twitter: @bimpress1 FB: fb.com/BIMPRESS Xing: http://bit.ly/xing-bimpress1 LinkedIN: http://bit.ly/linbimpress