The document discusses B'IMPRESS services related to the Arab Health trade fair event in January 2023 and a business and delegation trip to Africa in February 2023. B'IMPRESS offers market consultation, information webinars, participation at Arab Health where over 3,000 brands will exhibit, and supporting customer approaches after the event through business development, marketing, and PR services. Examples of B'IMPRESS experience include work with biotech, healthcare IT, diagnostic, and robotics companies.

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Meet The World
MedTech At Arab Health, Jan. 2023, & In Africa, Feb. 2023

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Arab Health, Jan. 2023
Market Chances:

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Stakeholder Communication In CleanTec
Arab Health, Jan. 2023
Why attend?
See https://www.arabhealthonline.com/en/exhibit/why-exhibit.html

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Arab Health, Jan. 2023
Who will be exhibiting 2023?
3,000+ leading healthcare brands are gearing up to interact, network and conduct business across 4 fantastic fair days.
See https://www.arabhealthonline.com/en/exhibit/why-exhibit.html

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Stakeholders To Approach
Target Groups & Stakeholders

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1. Our Services
2. About B´IMPRESS
3. References
Agenda
Presentation To Arab Health

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Our services to Arab Health fair event `23:
market and development consultation
(workshop and consultation meeting)
free information via our webinars
(with the support of the BMWK)
participation or representation at the Arab Health trade fair
(2023 Jan, 30 – Feb, 2) for medical technology
business and delegation trip, in 2023 February, 20 - 24
Meet The World
MedTech At Arab Health, Jan. 2023

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Customer approaching after/rel. To Arab Health fair event `23:
Business Development & Public Affairs (PA)
- Business representing and contacts addressing,
related to stakeholders’ / customers’ identification
Marketing, Profiling, Strategy Workshop to DACH/EMEA
- Workshop or Analysis; to define your corporate USP / CI,
definition of target persons (BuzzDev) & media/KOL/NGOs
Marketing & BuzzDev Support by PR, content creation
- Development, creation of press material
- PR/Press accompany during fair/congress event in DACH
Our Approach @ B´IMPRESS

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1. Our Services
2. About B´IMPRESS
3. References
Agenda
Presentation rel. To Arab Health

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Within the Healthcare sector:
An innovative Biotech leader in self-diagnostics in the field
of family planning and health awareness.
A global provider of healthcare IT security solutions, named
to Modern Healthcare’s list of “Healthcare’s Hottest”
companies
An awarded, unique supplier of diagnostic Next Generation
Sequencing (NGS) Healthcare IT technologies to analyze
and interpret genomic data for physicians within the Cloud
Since years responsible in PR for a private foundation
promoting research in Life Sciences´ by scholarships and a
biannual research prize selected by honoured jury members,
incl. 2 Nobel Laureates.
References: Customers‘ Cases In Life Sciences

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Going Public Magazin
References: Customers‘ Cases In Life Sciences

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Worksample releted to Philips, case study of ANSYS in Healthcare, 2013
References: Customers‘ Cases In Life Sciences

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… deeply rooted in beverage industry:
Communication about: Healthcare Robotics
Current Project: Healthcare Robotics
https://www.kuka.com/de-de/branchen/healthcare
Medical Robotics
offers innovative
robots for
demanding health
applications:
Assistant for
surgeries
Partner in
rehabilitation
Helper in
diagnostics.

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E-Health-Com
Customers‘ Cases In Life Sciences

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… deeply rooted in beverage industry:
Communication about: Healthcare Robotics
https://www.kuka.com/de-de/branchen/healthcare

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… deeply rooted in beverage industry:
Healthcare Robotics Clippings
https://www.kuka.com/de-de/branchen/healthcare

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… for NGOs and social institutions:
Bob Geldorf, Convention on Biological Diversity (9. CBD, 2008 in Bonn)
Customers‘ Cases In Life Sciences

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… for NGOs and social institutions:
Country Main Board of Healthcare and Public Affairs Club (GPA) in Bavaria:
(in Schloss Hohenkammer / Freising, B, 2016); as Elected Member, since 2010-01. .
Customers‘ Cases In Life Sciences

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… for NGOs and social institutions:
Münchner Merkur /
Martinsried, 2016-
03-26/27
Customers‘ Cases In Life Sciences

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1. Our Services
2. About B´IMPRESS
3. References
Agenda
Presentation rel. To Arab Health

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Challenging strategic needs, the outcomes, to which
B´IMPRESS accompanies its customers, are often anchored
to effective & focused communications: addressed to
internal or external audiences or targeted customers.
B´IMPRESS offers in-house consulting, interim
management and executive coaching by analysis, concept,
planning and roll-out: by impressive communication.
B´IMPRESS aims to generate value: adding value of a
company by revenue in a certain market, reputation at its
customers, or esteem by its employees.
About B´IMPRESS

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Expertise & References (selection)
Digital Demand Generation &
Marketing Execution
Corporate Publishing & PR Strategy Consulting,
Management Execution
• Lead Generation online via
email tools, social networks etc.
• Digital MarCom
• Public Affairs & KOL to Politics
& NGOs
• Market & tech research
• Strategy and business planning
• Product roadmap and portfolio
management
• Corporate Communications
• Corporate Publishing, incl.
editing, layout to production
• Change & Crisis Comm. & PR
• Corporate Social Media to
Facebook, Twitter, Wordpress,
Kununu, LinkedIN, Xing, WeChat
• Speaker & Journalist
• Corporate Interim Manage-
ment (CMO/COO & Interim)
• international project
management
• Public Affairs, CSR & Charity
• EVP & Employer Branding
• OHM introduction /
consulting
• QMS DIN 9001-Auditing
• Business Development incl.
Representation and KOL
contacts
• Referral Marketing in the fields
& compensation planning
• Trade fair accompaniment
internationally
• Employer Branding (EVP) &
CSR in strategie & execution
• Event management (to
employees internal, public,
customers & investors (>100 TN)
• Digitalisation within
corporate organizations
• HR process digitalisation
(recruiting)
• Data protection according to
GDPR (ODP, process directory)

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Dialog
© B´IMPRESS, 2022-12, Arab Health 49
Robert Brunner M.A. ECA BBGM.
Managing Consultant
DL & Cell: +49 821 59964-11
Tel: +49 821 661090-32
B´IMPRESS – impressive communication
Gratzmüllerstr. 5, D-86150 Augsburg
Email: info@bimpress.de
Twitter: @bimpress1
FB: fb.com/BIMPRESS
Xing: http://bit.ly/xing-bimpress1
LinkedIN: http://bit.ly/linbimpress

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Meet The World
MedTech At Arab Health, Jan. 2023

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Meet The World
In Africa, Feb. 2023

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Meet The World
MedTech At Arab Health, Jan. 2023