Bilin Technology is an advertising technology company headquartered in the US with operations in China. It offers an RTB platform called Compass that enables precise audience mapping and campaign optimization across channels and devices. Compass provides unique methods of B2B targeting including monitoring content consumption from specific IP addresses and refined targeting by factors like industry, company size, location, and more. Bilin maintains a worldwide IP database linked to Compass for efficient transfer of targeting lists.

1. © 2014 Bilin Technology 1
Bilin Technology is headquartered in the USA with additional operations in China.
Compass, our RTB platform, leverages patent pending technology that enables audience mapping across
channels, campaign optimization across devices and ultra-efficient video delivery on mobile devices.
Compass also manages the highly unique aspects of B2B targeting, including business type by vertical
market, size by revenue and employees, geography and more.
Compass provides two unique methods of B2B audience
targeting:
PreTargeting: Your defined targeted company IP addresses are
monitored for ‘content consumption’. The inference being should
there be a spike in, for example, Enterprise Storage or Computer
Aided Tomography, content consumed by Internet readers within
the defined IP’s, it is likely research leading eventually to a
purchase.
B2B Targeting: Refined audience targeting by any mix of several
digital targeting tactics including vertical market, IP, company
size, geo, contextual and more. Both brand and DR campaigns are
supported.
Bilin Technology maintains a worldwide IP database that is searchable by company name, IP address,
employee size, vertical market, geographic location (country, State, city, street), main phone, number of
websites within the IP address range and in most cases the Alexa ranking. The database is linked to
Compass to allow efficient transfer of IP targeting lists. The following table indicates the targeting types
and robustness within a sampling of countries:
Targeting Tactic USA Asia Latam Europe
IP, individual or Range
IP Vertical Market (NAICS)
Country, State, City, Zip, DMA
Company Size: Revenue, Employees
ISP
Contextual (Content Consumption)
Visited Domain
Day, Time
Comprehensive Varies by Region/Country
Bilin has executed B2B campaigns and thrilled companies, including:
”The gateway to worldwide B2B digital advertising.”
Bilin Technology

2. © 2014 Bilin Technology 2
Compass
Compass is Bilin’s DSP platform for targeted audience buying and reporting for display, in banner video
and mobile. Compass is 100% proprietary technology with four patents pending. Compass provides
several layers of audience targeting in addition to the B2B IP targeting tactics:
Targeting Type Targeting Options
Geographic: Country, County, City, Metro area, Postal code, Lat/Lon, IP
Contextual: Domain, Page
Time: Day of week, Time of day
Device: Desktop & Notebook, Mobile device type, OS, Browser
Retargeting: Frequency capping, bid shaping in minutes, hours, days
Compass works efficiently with:
 Display
 Rich media
 In-banner video
 Mobile
 Social
Advertising targeting by IP does not violate any privacy concerns as no PII (Personally Identifiable
Information) is used or acquired. Complete personal anonymity of the Internet users is maintained.
Bilin does custom! Your objectives may require unique data, monitoring content consumption from a
specific IP address, company or company category targeting, specific inventory position or size –
whatever your objective may be; Bilin will devise a creative method to achieve it.
Compass Provides Insights, Not Just Reporting!
Sure, clicks and conversions are important but true insights are
deeper than that. Insights can come from the bid amount,
contextual category, time of day, device type, geographic location,
referring URL and more. Bilin Compass Reporting provides all the
campaign data in a credentialed cloud based reporting tool for your
unlimited access. Analyze, print, save in PDF or export to Microsoft
Excel for your convenience. Compass Reporting provides the
following metrics based on inventory source domain, time of day,
day of week, geographic location, IP, OS, browser and creative:
Impressions Clicks Conversions
CT CTR Bid CPM
Unique Users eCPM eCPC, eCPA…
About Bilin Technology: Bilin’s leadership team is comprised of digital ad executives from the agency, publisher
and ad tech space, including Publicis, Ask.com, TechTarget, Digilant and PwC. Our product development is based
in Wuhan, China and our marketing, sales, ad operations, tech support and finance are based in our Boston,
Massachusetts headquarters. Bilin provides full service digital campaign execution, creative proofing in
Mandarin and custom campaign creation.
www.bilintechnology.com USA: Boston (HQ). China: Wuhan, Beijing