Case Study on a Bicycle Rental System

1. Bicycle Rental
Service
DESIGN CONCEPT

2. An app to help people explore,
decide and book a bicycle that
they can pick up and use for the
booked time.
PROBLEM STATEMENT

3. ADOPTION RATIONALE
· Reluctant-Users: Would use the service on peer pressure,
seeing cycling as social activity.
· Casual-Cyclist: Appreciation from peers, leisure activity.
· Serious-Cyclist: Cycling an indespensable parts of life
· Unisex cycles for more female adoption and better
accessiblity to users of different height.

4. APPROACH
The solution provides convenience-first approach to simplify the
user expereince and also reward the user. Three main phases of
the customer journey are:
· DISCOVERY: Shows the nearest bicycle docks and intelligently
selects the closest one for the user.
· DECISION: Guiding users through the most helpful choices that
drive conversion and personalizes expereince.
· BOOKING/PICKUP: Hassle-free pickup option and trip guiding
process after decision making phase.

5. INFORMATION ARCHITECTURE

6. UX FLOW

7. Map Home Screen Navigation to reach dock
USER JOURNEY 1: Reaching the dock

8. QR code scan screen OTP PIN Screen
USER JOURNEY 2: Unlock your cycle

9. Screen to enter
trip address
Screen to
confirm route
Navigation
screen for trip
Trip summary
USER JOURNEY 3: Reaching your destination

10. Intelligent Selection of the best docking station for the user
based on cycle availability and time taken to reach the dock.
Didn’t like the selected
dock?
Swipe left and right to
change. The app will learn
the optimal docking
station based on your
actions.

11. It is a 2-step process:
1. Scan the QR code or enter the
number below QR on the app.
2. Enter the generated PIN in the
bicycle’s keypad.

12. Easy to use and aesthetically pleasing while when it
comes to guiding users to reach their destination.
Once destination is
entered, you can choose
between city route and
bicycle friendly route.
The fastest route is
already selected for your
convenience. Tap on the
disabled-road to select
different route.

13. TRIP NAVIGATION
The navigation has
tourist mode which
when selected shows
places of interest
along the way.
You can switch routes
(city/bicycle) anytime.

14. Thank You!
TRIP END SCREEN!