2. App Research and Development Jorden Prussing
Unmet Need or Desire
• Overall convivence of shuttles, especially its lateness and tendency to skip stops
3. The Observed Group
• Students at pick-up locations, train stations, and on board the shuttle
App Research and Development Jorden Prussing
8. Ethnographic Research Interview
• Lots of waiting in disorganized lumps
• Large crowds prevent people from getting on shuttle
App Research and Development Jorden Prussing
9. Ethnographic Research Interview
• Up to 25 minutes late
• Don’t know if there are delays
App Research and Development Jorden Prussing
10. Ethnographic Research Interview
• No indication where to stand
• There’s a risk that you will be turned away if there are too many people
App Research and Development Jorden Prussing
11. App Idea
• Keep users updated on the shuttle’s location
• Indicate spots for shuttle to go or pick you up
• Reserve seats
App Research and Development Jorden Prussing
13. Ideation Session
• Pick locations
• Match the train times and see train schedule in app
• “Bus is here” and “Wait for me” notifications
• Shuttle stops with screens to alert students of shuttle delays, accidents, on time
App Research and Development Jorden Prussing
14. Research on Smartphone Apps
• UHM Shuttle:
• Nice way to show the stops on rout
• Easy to read and nice fonts
• Shows when arriving and ETA of next stop
App Research and Development Jorden Prussing
15. Research on Smartphone Apps
• Notebook – Take Notes:
• Notebook sections
• Travel section has maps
• Easy to make a plan for your day
App Research and Development Jorden Prussing
16. Research on Smartphone Apps
• Uber:
• Pick a travel location
• Payments through the app
• Affordable/Luxury rides available
App Research and Development Jorden Prussing
20. Proposed Application
• See the location of all Hofstra shuttles and their estimated time to each stop
• Reserve seats to guarantee a spot on the shuttle
• Notify the driver where to go in order to drop off/pick user up.
App Research and Development Jorden Prussing
21. Proposed Application
• User must show their profile page on the app (scan it) to board the shuttle to make
sure they claim their seat
• If user reserves a seat or requests a stop but fails to show up, they get a strike on
their account. After three strikes they aren’t allowed back on the shuttle unless they
pay a fine.
App Research and Development Jorden Prussing
22. Home Screen Features
• A map of Hempstead indicating the bus route with a live feed of shuttles
• User can click on a shuttle to see how many people are on the shuttle or to reserve a
seat for the next repetition of the route
• Underneath the map will be an estimated time to each stop for the shuttles
App Research and Development Jorden Prussing
23. Sub Screen Features
• Other means of travel
• User is presented two tabs, one with New York taxis and the other will show Hofstra
students who are willing to drive you (for a fee or free)
• A different sub screen will have LIRR and Subway schedules in the city
App Research and Development Jorden Prussing
24. Sub Screen Features
• Planning section with a note pad and interactable maps
• User can plan out their shopping list or plan out their day
• User can also draw on a wide arrange of maps to plan a route
• All plans and maps can be sent to the user’s friends
App Research and Development Jorden Prussing
25. Sub Screen Features
• User profile with qr code/ scan thing
• User’s favorite shuttle stops and an about me section (maybe)
• Visible friends list
• User can send friend requests
App Research and Development Jorden Prussing
26. Title creation
App Research and Development Jorden Prussing
• Hofstra
• Order
• Bus
• Improve
• Easy
• Go
• Shuttle
• Transportation
• Result: EZ-Go
• Second Idea: Pride-Rides
27. Logo creation
App Research and Development Jorden Prussing
• Yellow and Blue
• EZ GO or Pride Rides
• Bus?
• Graphic
