2. App Research and Development Jorden Prussing
Unmet Need or Desire
• Overall convivence of shuttles, especially its lateness and tendency to skip stops
3. The Observed Group
• Students at pick-up locations, train stations, and on board the shuttle
App Research and Development Jorden Prussing
8. Ethnographic Research Interview
• Lots of waiting in disorganized lumps
• Large crowds prevent people from getting on shuttle
App Research and Development Jorden Prussing
9. Ethnographic Research Interview
• Up to 25 minutes late
• Don’t know if there are delays
App Research and Development Jorden Prussing
10. Ethnographic Research Interview
• No indication where to stand
• There’s a risk that you will be turned away if there are too many people
App Research and Development Jorden Prussing
11. App Idea
• Keep users updated on the shuttle’s location
• Indicate spots for shuttle to go or pick you up
• Reserve seats
App Research and Development Jorden Prussing
13. Ideation Session
• Pick locations
• Match the train times and see train schedule in app
• “Bus is here” and “Wait for me” notifications
• Shuttle stops with screens to alert students of shuttle delays, accidents, on time
App Research and Development Jorden Prussing
14. Research on Smartphone Apps
• UHM Shuttle:
• Nice way to show the stops on rout
• Easy to read and nice fonts
• Shows when arriving and ETA of next stop
App Research and Development Jorden Prussing
15. Research on Smartphone Apps
• Notebook – Take Notes:
• Notebook sections
• Travel section has maps
• Easy to make a plan for your day
App Research and Development Jorden Prussing
16. Research on Smartphone Apps
• Uber:
• Pick a travel location
• Payments through the app
• Affordable/Luxury rides available
App Research and Development Jorden Prussing
17. Visual User Scenario
• Bob wants to make sure the shuttle is on time and going to stops he likes
App Research and Development Jorden Prussing
18. Visual User Scenario
• By using my app, Bob sees the shuttle will be on time and can request to be dropped
off and then picked up at Fairway.
App Research and Development Jorden Prussing
19. Visual User Scenario
• Bob is happy that he could get his groceries on time and won’t be left behind.
App Research and Development Jorden Prussing
20. Proposed Application
• See the location of all Hofstra shuttles and their estimated time to each stop
• Reserve seats to guarantee a spot on the shuttle
• Notify the driver the where to go in order to drop off or pick user up.
App Research and Development Jorden Prussing
21. Proposed Application
• User must show their profile page on the app (scan it) to board the shuttle to make
sure they claim their seat
• If user reserves a seat or requests a stop but fails to show up, they get a strike on
their account. After three strikes they aren’t allowed back on the shuttle unless they
pay a fine.
App Research and Development Jorden Prussing
22. Home Screen Features
• A map of Hempstead indicating the bus route with a live feed of shuttles
• User can click on a shuttle to see how many people are on the shuttle or to reserve a
seat for the next repetition of the route
• Underneath the map will be an estimated time to each stop for the shuttles
App Research and Development Jorden Prussing
23. Sub Screen Features
• Other means of travel
• User is presented two tabs, one with New York taxis and the other will show Hofstra
students who are willing to drive you (for a fee or free)
• A different sub screen will have LIRR and Subway schedules in the city
App Research and Development Jorden Prussing
24. Sub Screen Features
• Planning section with a note pad and interactable maps
• User can plan out their shopping list or plan out their day
• User can also draw on a wide arrange of maps to plan a route
• All plans and maps can be sent to the user’s friends
App Research and Development Jorden Prussing
25. Sub Screen Features
• User profile with qr code/ scan thing
• User’s favorite shuttle stops and an about me section (maybe)
• Visible friends list
• User can send friend requests
App Research and Development Jorden Prussing
26. Title creation
App Research and Development Jorden Prussing
• Hofstra
• Order
• Bus
• Improve
• Easy
• Go
• Shuttle
• Transportation
• Result: EZ-Go
• Second Idea: Pride-Rides
27. Logo creation
App Research and Development Jorden Prussing
• Yellow and Blue
• EZ GO or Pride Rides
• Bus?
• Graphict
• Final Logo
