Big data provides insights but has limitations. Decision makers should not view analytics as predictive of reality due to practical factors not considered. To best apply analytics, understand the field and refer to past industry results to see if analytics provide meaningful results before investing. Managers should understand both big data's benefits and limitations to make improved decisions and help businesses maximize growth.

1. By- Guryash Singh Dhall
Big Data Hype and
Reality

2. Article Analysis by

3. Important Insights

4. Growth of Big Data

5. Focus of Decision Makers
They analyze data
from the past and
present to get
patterns of data.
So that they could
get insight of
future.

6. This is where Decision Makers are going wrong.

7. ❖ They need to know that there is a difference between
Prediction and Reality.
❖ Analysis of data can merely give you an answer of HOW
to bring change but in this the Practical Aspects which
can interfere are not considered.

8. First know the field where you are
applying the Analytics

9. Refer to Past Results in that Industry and
then decide to apply or not.
Because If you apply in the industry where the predictive
analysis gives meagre Results then
The Analysis

10. It will save Money and Precious Time

11. Big Data is Proven Effective in New Areas

12. Relevance to Managers in
India

13. Growth of Business
If the managers understand
the loopholes of big data
and know about its
percentage importance
then, they could excel in
their position and help in
the growth of business.
max growth

14. Improved Decision Making