Utilities are underutilizing their analytics capabilities according to a new report. While utilities collect vast amounts of customer and operational data, most have immature analytics programs. The report found utilities' analytics initiatives are focused on operational optimization but lag in customer experience areas where data could deliver more value. Top challenges for utilities include integrating diverse data sources and developing analytical talent.

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4. U"li"es’
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6. Maturity
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8. Analy"cs
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10. Top
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11. Triggers
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12. Analy"cs
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Areas
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Maturity

14. Investments
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