Haroldo Gali é formado em Administração de Empresas, com mais de 20 anos na área de tecnologia da informação. Hoje é Executivo de Vendas do Google Cloud focado no agronegócio, mas já passou por empresas como Volkswagen, Itaú e Microsoft.

1. Confidential & Proprietary
Google Cloud Platform
Haroldo Gali
hgali@google.com

4. Seven cloud
products with
one billion
users each

6. Cost-effective. New functions monthly.
Fast response for business needs
Automation. Predict behaviours. Generate
valuable Insights
Infrastructure in a minute, not months. High
availability. Agility in development. Cost
Effective
CLOUD COMPUTING MACHINE LEARNING:INSIGHTS With BIGDATA:

9. MACHINE LEARNING:INSIGHTS COM BIGDATA:
Data Platform
Cost-effective. New functions monthly.
Fast response for business needs
Automation. Predict behaviours. Generate
valuable Insights

10. What BIG DATA should be?

11. But what it ends up being...

14. © 2017 Google Inc. All rights reserved.Proprietary + Confidential
• Predictive inventory planning
• Recommendation engines
• Upsell and cross-channel marketing
• Market segmentation and targeting
• Customer ROI and lifetime value
Retail
• Alerts and diagnostics from real-time
patient data
• Disease identification and risk stratification
• Patient triage optimization
• Proactive health management
• Healthcare provider sentiment analysis
Healthcare and Life Sciences
• Risk analytics and regulation
• Customer Segmentation
• Cross-selling and up-selling
• Sales and marketing campaign
management
• Credit worthiness evaluation
Financial Services
• Power usage analytics
• Seismic data processing
• Carbon emissions and trading
• Customer-specific pricing
• Smart grid management
• Energy demand and supply
optimization
Energy, Feedstock and Utilities
… and, oh, so much more.
• Predictive maintenance or
condition monitoring
• Warranty reserve estimation
• Propensity to buy
• Demand forecasting
• Process optimization
• Telematics
Manufacturing
• Aircraft scheduling
• Dynamic pricing
• Social media – consumer feedback
and interaction analysis
• Customer complaint resolution
• Traffic patterns and congestion
management
Travel and Hospitality

15. https://cloud.google.com/blog/products/gcp/how-a-japanese-cucumber-farmer-is-using-deep-learning-and-tensorflow

16. > 5.000 decisões por minuto
> Analisar 40 acres por dia
> 2BI de plantas identificadas todo
ano
> 90% REDUÇÃO DE USO DE
AGROTÓXICO
> 10% PLANTAÇÃO DOS
ESTADOS UNIDOS

17. Healthy Diseased
No DR Mild DR Moderate DR Severe DR Proliferative DR
Além dos produtos principais: Saúde