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Big Data in der Praxis: 
Risikomanagement und 
Portfolioüberwachung 
Dr. Volker Stümpflen 
Baader Investment 
Konferenz 
25. September 2014
Clueda AG 
Clueda 
Generating value from Big Data 
2
Clueda AG 
Big Data: High Growth Market 
Global demand for quicker and better decisions 
3 
http://www.bain.com/publications/articles/big_data_the_organizational_challenge.aspx/ 
More likely to 
make 
decisions 
much faster 
than 
competitors
Clueda AG 
A Novel Industry 
Emerging new technologies and companies 
4 
Data 
Applications 
Social Media 
Analytics 
Operational 
Intelligence 
Business 
Intelligence 
Analytics 
Visualization 
IBM 
7% 
HP 
5% 
Dell 
4% 
SAP 
3% 
Teradata 
3% 
Others 78%
Clueda AG 
The Big Challenge: Achieving Real-Time Relevance 
Real-time data processing 
 Relevance has a deadline: How to be ready for real-time insights? 
 Examples 
 SAP Hana 
 Accelerate business applications 
 Parstream 
 Analyze big data in motion 
 People react in real-time. So should Big Data analytics. 
5
Clueda AG 
The Dark Matter of Big Data 
Unstructured information 
6 
 Structured Data 
 Standard machine processing 
 Unstructured Data 
 Hard to interpret for computers 
 80 - 90 % of data in financial 
services is unstructured[1] 
[1] http://www.oracle.com/us/industries/financial-services/bigdata-in-fs-final-wp-1664665.pdf
Clueda AG 
3 Steps to Optimal Decision Making 
Supported by Big Data analytics 
7 
 Read 
 Simplify reading and interrelation recognition 
 Understand 
 Gain knowledge through understanding 
 Decide 
 Decide based on optimized knowledge
Clueda AG 
What Matters: Real-Time Relevance 
Do you have the appropriate environment? 
8 
What you have: 
-News 
-Blogs 
-Tweets 
-Emails 
-Pdfs 
-Word 
-Databases 
… 
What you get: 
REAL-TIME RELEVANCE 
What you need to do: 
-Eliminates duplicates 
-Evaluates sentiment 
-Detects events 
-Generates alerts 
-Establishes associations 
-Understands concepts 
-…
Clueda AG 
Knowledge Networks 
Inspired by the human brain 
9 
Tim Cook 
China
Clueda AG 
Knowledge Networks 
Inspired by the human brain 
10 
Apple 
Samsung 
verklagt 
beliefert 
Tim Cook 
ist CEO 
China
Clueda AG 
Knowledge Networks 
Inspired by the human brain 
11 
Apple 
Samsung 
verklagt 
beliefert 
HP 
beliefert 
Tim Cook 
ist CEO 
Canon 
beliefert 
Cirrus 
Logic 
beliefert 
beliefert 
China 
beliefert
Clueda AG 
Knowledge Networks 
Inspired by the human brain 
12 
Apple 
Samsung 
verklagt 
beliefert 
HP 
beliefert 
Tim Cook 
ist CEO 
Canon 
beliefert 
Cirrus 
Logic 
beliefert 
beliefert 
China 
Seltene Erden 
beliefert 
kontrolliert 
benötigt 
In collaboration with
Clueda AG 
Solution for Portfolio Monitoring 
React to market moving changes in real-time 
13 
 Challenge: 
• Over a million financial instruments 
• 500,000 news daily 
 Solution: 
Real-time detection of market moving 
• Events 
• Sentiments 
• Trends 
 Benefit: 
• Get the decision relevant information in real-time, 
faster than competitors 
• Act immediately 
• Avoid losses and take profits 
„Mit der Software sparen 
wir jeden Tag Tausende von 
Euros“ 
- Uto Baader
Clueda AG 14 
In collab. with Dr. J. Mayser; CRO Baader Bank, AK MaRisk BaFin 
 Challenge: 
• Hidden risk factors 
• Diverse sources and complex 
relationships 
 Solution: 
• Alerts, events and filters 
• Personalized view of relevant factors 
• Trends and new regulations 
 Benefit: 
• Get alerted of potential risks 
• Take preventive actions 
• Monitor industry relevant changes 
Solution for Risk Management 
Manage risk with a personalized real-time dashboard
Clueda AG 
Solution for compliance 
Monitor communication in real-time 
15 
 Challenge: 
• Securities regulations in the U.S FINRA & SEC 
 Solution: 
• Analyze mail and chat streams 
• Multiple search-options 
• Define alerts and events 
• Dashboard with statistic features 
• Fraud triangle 
 Benefit: 
• Be compliant and act preventively through 
events/alerts 
• Prevent penalties 
• Detect frauds
Clueda AG 
FromBig Data to Relevance 
 Increasing investments in Big Data 
 $ 6.5 billion in 2015 in financial services alone 
 Emerging technologies and companies 
 Real-time relevance is key to unlocking value 
 Dark matter and the big challenge 
 Understanding unstructured data 
 Successful applications 
 Portfolio monitoring 
 Risk management 
 Compliance 
16
Clueda AG 
Dr. Volker Stümpflen 
CEO 
T +49 89 4161402 10 
M +49 176 57288282 
v.stuempflen@clueda.com 
Clueda AG 
Elsenheimerstraße 59 
D-80687 München 
www.clueda.com 
17 
Contact 
Selected References

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Clueda - Baader Investment Conference 2014

  • 1. Big Data in der Praxis: Risikomanagement und Portfolioüberwachung Dr. Volker Stümpflen Baader Investment Konferenz 25. September 2014
  • 2. Clueda AG Clueda Generating value from Big Data 2
  • 3. Clueda AG Big Data: High Growth Market Global demand for quicker and better decisions 3 http://www.bain.com/publications/articles/big_data_the_organizational_challenge.aspx/ More likely to make decisions much faster than competitors
  • 4. Clueda AG A Novel Industry Emerging new technologies and companies 4 Data Applications Social Media Analytics Operational Intelligence Business Intelligence Analytics Visualization IBM 7% HP 5% Dell 4% SAP 3% Teradata 3% Others 78%
  • 5. Clueda AG The Big Challenge: Achieving Real-Time Relevance Real-time data processing  Relevance has a deadline: How to be ready for real-time insights?  Examples  SAP Hana  Accelerate business applications  Parstream  Analyze big data in motion  People react in real-time. So should Big Data analytics. 5
  • 6. Clueda AG The Dark Matter of Big Data Unstructured information 6  Structured Data  Standard machine processing  Unstructured Data  Hard to interpret for computers  80 - 90 % of data in financial services is unstructured[1] [1] http://www.oracle.com/us/industries/financial-services/bigdata-in-fs-final-wp-1664665.pdf
  • 7. Clueda AG 3 Steps to Optimal Decision Making Supported by Big Data analytics 7  Read  Simplify reading and interrelation recognition  Understand  Gain knowledge through understanding  Decide  Decide based on optimized knowledge
  • 8. Clueda AG What Matters: Real-Time Relevance Do you have the appropriate environment? 8 What you have: -News -Blogs -Tweets -Emails -Pdfs -Word -Databases … What you get: REAL-TIME RELEVANCE What you need to do: -Eliminates duplicates -Evaluates sentiment -Detects events -Generates alerts -Establishes associations -Understands concepts -…
  • 9. Clueda AG Knowledge Networks Inspired by the human brain 9 Tim Cook China
  • 10. Clueda AG Knowledge Networks Inspired by the human brain 10 Apple Samsung verklagt beliefert Tim Cook ist CEO China
  • 11. Clueda AG Knowledge Networks Inspired by the human brain 11 Apple Samsung verklagt beliefert HP beliefert Tim Cook ist CEO Canon beliefert Cirrus Logic beliefert beliefert China beliefert
  • 12. Clueda AG Knowledge Networks Inspired by the human brain 12 Apple Samsung verklagt beliefert HP beliefert Tim Cook ist CEO Canon beliefert Cirrus Logic beliefert beliefert China Seltene Erden beliefert kontrolliert benötigt In collaboration with
  • 13. Clueda AG Solution for Portfolio Monitoring React to market moving changes in real-time 13  Challenge: • Over a million financial instruments • 500,000 news daily  Solution: Real-time detection of market moving • Events • Sentiments • Trends  Benefit: • Get the decision relevant information in real-time, faster than competitors • Act immediately • Avoid losses and take profits „Mit der Software sparen wir jeden Tag Tausende von Euros“ - Uto Baader
  • 14. Clueda AG 14 In collab. with Dr. J. Mayser; CRO Baader Bank, AK MaRisk BaFin  Challenge: • Hidden risk factors • Diverse sources and complex relationships  Solution: • Alerts, events and filters • Personalized view of relevant factors • Trends and new regulations  Benefit: • Get alerted of potential risks • Take preventive actions • Monitor industry relevant changes Solution for Risk Management Manage risk with a personalized real-time dashboard
  • 15. Clueda AG Solution for compliance Monitor communication in real-time 15  Challenge: • Securities regulations in the U.S FINRA & SEC  Solution: • Analyze mail and chat streams • Multiple search-options • Define alerts and events • Dashboard with statistic features • Fraud triangle  Benefit: • Be compliant and act preventively through events/alerts • Prevent penalties • Detect frauds
  • 16. Clueda AG FromBig Data to Relevance  Increasing investments in Big Data  $ 6.5 billion in 2015 in financial services alone  Emerging technologies and companies  Real-time relevance is key to unlocking value  Dark matter and the big challenge  Understanding unstructured data  Successful applications  Portfolio monitoring  Risk management  Compliance 16
  • 17. Clueda AG Dr. Volker Stümpflen CEO T +49 89 4161402 10 M +49 176 57288282 v.stuempflen@clueda.com Clueda AG Elsenheimerstraße 59 D-80687 München www.clueda.com 17 Contact Selected References