The document provides observations from visits to four different stores: Target, a thrift store, Costco, and an unnamed store. For each store, the observer notes details about the exterior, interior environment, employees, products, and customers. The Target draws people in with its large red sign and logo. It has soft lighting, moderate noise, and crowded merchandise. Costco also draws people in with its open doors and welcoming staff. It has a loud environment caused by people and machines. The thrift store has a depressing grey interior and customers tend to browse alone.
Here are 5 negative effects of social media. For positive effects, visit the link: http://vkool.com/effects-of-social-media/.
Social media have a lot of positive effects on marketing and connecting people around the world. However, there are also some disadvantages of social media. Keep reading for more information.
1. A Fall Sense Of Connection
According to many researches, social networking sites such as Twitter and Face-book help connect many people, but they also make it hard for users to distinguish their truly meaningful relationships in their real life. Though there are more and more casual relationships built through social media, more and more people are feeling lonely in the real world. When people spend their free time on social networking sites, there is less time for face-to-face conversations with relatives, friends, and neighbors. This means that their real connections weaken.
2. Lower Productivity
A lot of people seem to addict to social networking sites, and unable to work at 100% of their working productivity. For example, people are eager to log in their Face-book or Twitter to see what their friends share each day, even when they are at work. After logging in, they find so many things to view and read there that they cannot get back to work quickly. This reduces their productivity at work.
3. Self-Esteem Affected
Comments on social networking sites can negatively affect users’ self-esteem. When people make a comparison with their friends in their network, they may find out that they do not have as many likes or comments as their friends do; as a result, they will feel less confident.
4. Cyber-Bullying
Cyber-bullying is one of the top negative effects of social media. Comments with offensive words can mentally attack the victims, and leave bad emotional scars. Some victims decided to suicide as the only way to finish the pain caused by cyber-bullying. Cyber-bullying has also made many teenagers depressed. Some of them chose to stop going to school as an escape. Some even dare not go out due to deep emotional hurt caused by words in comments.
5. Distraction
When people spend too much time checking updated statuses on social networking sites, they cannot focus on their daily tasks. Facebook and Twitter are continually updated with new statuses which really attract users. This causes a big distraction from study, work, or family tasks. A student who is addicted to Facebook may not complete his homework. A mother who spends too much time on social networking sites may not fulfill the duty with her children. A staff, who spends too much time on Twitter or Facebook may not complete his tasks at work.
Besides many positive effects, social media has some negative effects. People should use social media wisely to get their advantages, and avoid or minimum their negative effects. Users should use social media as means of communication or work rather than being addicted to them.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
1. Observation Lab
Target:
Before you enter the store:
Does the store draw you in? If so, how?
The color of the store is red. The door frames are red. The logo of the store is
an actual target sign. Entrance is rather big. Is this to show grandeur and thus adding
to the mentality of wanting to go in.
Is the door open or closed?
2. Closed, but automatic.
How does this make you feel?
Initially, it is off putting because it’s closed and not welcoming,
but when the doors open, it creates an air of luxury.
How big is the sign lettering and in what font?
Extremely big for aesthetic and localization purposes. The font
looks like Helvetica.
What does it tell you about the store?
It’s rather generic, nothing special. Using big logos and Helvetica
is boring. Creativity is needed.
Environment:
What is the color scheme of the store? How does this affect you?
Red, it’s rather invigorating. It’s the color of passion, sex, and
energy.
What type of floor does the store have? How does this effect the
environment?
Plastic tiles. White and black partitioning the sections in the
store.
How high is the ceiling? How does this feel?
Rather low, comparing to what the actual roof height it. It creates
a comfortable feel.
How brightly lit is the store? How does this affect you?
It’s lit with soft lighting. Not fluorescent. This is more inviting
compared to having it too bright.
How loud is the environment?
Moderate
What is causing the noise?
3. Registers, customers talking, air convection system.
Is there music playing? If so, does it fit the environment?
Yes, it’s a radio station, it’s rather generic.
Is the store warm or cold?
Cool
Is the store crowed with merchandise or is it sparse?
Crowded.
Does the store have a distinctive smell?
No
Where is the cash register located?
Near the entrance to the left.
How visible is the store security?
Not very visible.
How long do you want to stay in this store?
10-15 minutes
Does the environment influence the perceived value of the
merchandise?
Yes, I figure the price range is from 5-10.
Personnel:
How long does it take before a sales person initiates contact?
NA
Does the salesperson have a script to follow with each customer?
Yes
Does the salesperson treat different customers differently?
4. NA
What is the ratio of salespeople to customers?
Depends on the time, 1:2 to 1:5
What age and gender are the employees?
Typically teens to thirty. Mix between male and females.
Are the salespeople using the store products?
Yes
Do the salespeople have a uniform?
Yes
Do the salespeople match the stores image?
Yes
Products:
What is the first product that you notice?
The cheap products, they are put in front of the store.
Is there a central display table with featured products?
Yes
Where are items that are “for sale” located in the store?
In the front of the store
How are the products arranged? By function? By price? By color?
By function and general relation to each other.
Are there free samples or demonstrations?
no
What products are at eye level?
The cheap and midpriced items. Also the products that are less
likely to sell, variable products.
5. What items in the store are in the least accessible locations?
Bigger objects such as exercise equipment.
Where are the most and least expensive products located?
Least – at the front
Most – at the corners of the store/room.
Are the prices of the products easy to find?
yes
Are there impulse items near the cash register?
yes
Customers:
Are most customers alone or with someone else? What is the
relationship?
Typically a family store.
What is the average age and gender of the customers?
Since it’s a family a range from 3 – 45, though there are outliers.
When a customer enters the store, do they tend to walk in the same
path or direction?
yes
How long do customers stay in the store, on average?
30-45 minutes
Do customer touch the products? Is this encouraged?
Yes, yes
Do most customers appear to be on a mission or are they browsing?
Depends. But typically browsing.
What percent of customers purchase products in the store?
6. 90%
Thrift Store
Before you enter the store:
Does the store draw you in? If so, how?
It doesn’t really. Nothing special about it.
Is the door open or closed?
closed
How does this make you feel?
7. Unwelcomed, you have to push open the door.
How big is the sign lettering and in what font?
Compared to target, smaller. I don’t know the font, but it’s
generic, nothing special with it.
What does it tell you about the store?
It’s not a generic band, and it doesn’t want to impress you with
it’s aesthetics.
Environment:
What is the color scheme of the store? How does this affect you?
Grey, depressed
What type of floor does the store have? How does this effect the
environment?
Plastic white tiles. They turned grey with time. It adds to the
depressing mood.
How high is the ceiling? How does this feel?
Ceiling is rather high, it’s a very an isolated feeling.
How brightly lit is the store? How does this affect you?
Uses fluorescent lighting.
How loud is the environment?
Moderate.
What is causing the noise?
Clothes moving around, customers.
Is there music playing? If so, does it fit the environment?
Yes, from an actual radio station.
Is the store warm or cold?
8. warm
Is the store crowed with merchandise or is it sparse?
crowded
Does the store have a distinctive smell?
Yes
Where is the cash register located?
At the entrance to the right.
How visible is the store security?
no
How long do you want to stay in this store?
30 minutes
Does the environment influence the perceived value of the
merchandise?
yes
Personnel:
How long does it take before a sales person initiates contact?
NA
Does the salesperson have a script to follow with each customer?
NA
Does the salesperson treat different customers differently?
No
What is the ratio of salespeople to customers?
15:1
What age and gender are the employees?
9. Teens to forties, typically female, some males.
Are the salespeople using the store products?
no
Do the salespeople have a uniform?
yes
Do the salespeople match the stores image?
yes
Products:
What is the first product that you notice?
clothes
Is there a central display table with featured products?
no
Where are items that are “for sale” located in the store?
no
How are the products arranged? By function? By price? By color?
Function.
Are there free samples or demonstrations?
no
What products are at eye level?
The clothes, no real organization.
What items in the store are in the least accessible locations?
The jewelry and expensive items.
Where are the most and least expensive products located?
Most – in the back in a case,
10. Least, all around the store.
Are the prices of the products easy to find?
yes
Are there impulse items near the cash register?
no
Customers:
Are most customers alone or with someone else? What is the
relationship?
alone
What is the average age and gender of the customers?
Female 30s to 40s
When a customer enters the store, do they tend to walk in the same
path or direction? -
typicallys
How long do customers stay in the store, on average?
1 hour
Do customer touch the products? Is this encouraged?
yes
Do most customers appear to be on a mission or are they browsing?
browsing
What percent of customers purchase products in the store?
90%
11. Costco:
Before you enter the store:
Does the store draw you in? If so, how?
Yes, open doors and a welcoming crew
Is the door open or closed?
open
How does this make you feel?
welcoming
How big is the sign lettering and in what font?
Very big and the font is bold and italicized. It’s red, again with
invigoration.
What does it tell you about the store?
12. It’s something different, at least it has originality and amiability.
Environment:
What is the color scheme of the store? How does this affect you?
Grey and blue.
What type of floor does the store have? How does this effect the
environment?
Grey concrete
How high is the ceiling? How does this feel?
Very high, not very warm.
How brightly lit is the store? How does this affect you?
Yes, shows that they can display their products proudly.
How loud is the environment?
13. loud
What is causing the noise?
People talking, machines moving around.
Is there music playing? If so, does it fit the environment?
no
Is the store warm or cold?
cold
Is the store crowed with merchandise or is it sparse?
crowded
Does the store have a distinctive smell?
no
Where is the cash register located?
And the exit of the store
How visible is the store security?
Visible, at the entrance of the store
How long do you want to stay in this store?
45 minutes
Does the environment influence the perceived value of the
merchandise?
No
Personnel:
How long does it take before a sales person initiates contact?
Initially.
Does the salesperson have a script to follow with each customer?
14. yes
Does the salesperson treat different customers differently?
no
What is the ratio of salespeople to customers?
1:20
What age and gender are the employees?
Varies from teens to elderly
Are the salespeople using the store products?
yes
Do the salespeople have a uniform?
yes
Do the salespeople match the stores image?
yes
Products:
What is the first product that you notice?
TV’s, clothes, and jewelry
Is there a central display table with featured products?
yes
Where are items that are “for sale” located in the store?
no
How are the products arranged? By function? By price? By color?
function
Are there free samples or demonstrations?
15. yes
What products are at eye level?
All products
What items in the store are in the least accessible locations?
None
Where are the most and least expensive products located?
Expensive at the corners, cheaper in the middle
Are the prices of the products easy to find?
yes
Are there impulse items near the cash register?
yes
Customers:
Are most customers alone or with someone else? What is the
relationship?
Family
What is the average age and gender of the customers?
Children to adults
When a customer enters the store, do they tend to walk in the same
path or direction?
yes
How long do customers stay in the store, on average?
hours
Do customer touch the products? Is this encouraged?
Yes, yes
Do most customers appear to be on a mission or are they browsing?
16. Browsing and mission. Depends.
What percent of customers purchase products in the store?
99%
Nordstrom:
17. Before you enter the store:
Does the store draw you in? If so, how?
Yes, it looks extremely classy
Is the door open or closed?
Open, no doors
How does this make you feel?
Free
How big is the sign lettering and in what font?
Big, slim Helvetica, lit.
What does it tell you about the store?
18. Classy.
Environment:
What is the color scheme of the store? How does this affect you?
White, black, cream
What type of floor does the store have? How does this effect the
environment?
Marble. Makes it a higher tier clothing store.
How high is the ceiling? How does this feel?
Relatively high but retains warm feeling
How brightly lit is the store? How does this affect you?
Dimly lit, enough to see products clearly, but ambient lighting is
used.
How loud is the environment?
Relatively loud.
What is causing the noise?
Customers and music
Is there music playing? If so, does it fit the environment?
Yes, yes
Is the store warm or cold?
cool
Is the store crowed with merchandise or is it sparse?
Relatively sparse compare to other stores, but enough merch. To
have a variety.
Does the store have a distinctive smell?
19. no
Where is the cash register located?
In various location within sections of the store.
How visible is the store security?
Not visible
How long do you want to stay in this store?
30-45 minutes
Does the environment influence the perceived value of the
merchandise?
yes
Personnel:
How long does it take before a sales person initiates contact?
Almost immediateliy
Does the salesperson have a script to follow with each customer?
yes
Does the salesperson treat different customers differently?
possibly
What is the ratio of salespeople to customers?
1:4-5
What age and gender are the employees?
Middle-aged males and females.
Are the salespeople using the store products?
yes
Do the salespeople have a uniform?
20. Business clothing
Do the salespeople match the stores image?
yes
Products:
What is the first product that you notice?
Shoes, bags, clothing
Is there a central display table with featured products?
yes
Where are items that are “for sale” located in the store?
Next to non-sale items on racks
How are the products arranged? By function? By price? By color?
function
Are there free samples or demonstrations?
yes
What products are at eye level?
The distinguished exclusive items
What items in the store are in the least accessible locations?
NA
Where are the most and least expensive products located?
Least – at the entrance,
Expensive – in the middle
Are the prices of the products easy to find?
sometimes
Are there impulse items near the cash register?
21. no
Customers:
Are most customers alone or with someone else? What is the
relationship?
Alone or with friends
What is the average age and gender of the customers?
20’s-60’s typically women
When a customer enters the store, do they tend to walk in the same
path or direction?
no
How long do customers stay in the store, on average?
hours
Do customer touch the products? Is this encouraged?
Yes, sometimes
Do most customers appear to be on a mission or are they browsing?
Browsing
What percent of customers purchase products in the store?
40% or lower.
22. Apple:
Before you enter the store:
Does the store draw you in? If so, how?
Yes, glass door
Is the door open or closed?
open
How does this make you feel?
welcomes
How big is the sign lettering and in what font?
No fonts, just the logo.
What does it tell you about the store?
23. It is a household brand that needs no introduction.
Environment:
What is the color scheme of the store? How does this affect you?
Concrete, glass, and wooden tables. Simple, at ease.
What type of floor does the store have? How does this effect the
environment?
Concrete, warm, welcoming
How high is the ceiling? How does this feel?
Relatively high ceilings, a bit lonely.
How brightly lit is the store? How does this affect you?
Lit well with non-fluorescent lights.
How loud is the environment?
Very loud.
What is causing the noise?
Customers talking
Is there music playing? If so, does it fit the environment?
no
Is the store warm or cold?
Warm
Is the store crowed with merchandise or is it sparse?
Relatively sparse.
Does the store have a distinctive smell?
no
Where is the cash register located?
24. At the end
How visible is the store security?
Not visible
How long do you want to stay in this store?
30 minutes
Does the environment influence the perceived value of the
merchandise?
somewhat
Personnel:
How long does it take before a sales person initiates contact?
Initial contact.
Does the salesperson have a script to follow with each customer?
yes
Does the salesperson treat different customers differently?
no
What is the ratio of salespeople to customers?
1:25
What age and gender are the employees?
Typically teens to late 20’s, males
Are the salespeople using the store products?
yes
Do the salespeople have a uniform?
yes
Do the salespeople match the stores image?
25. yes
Products:
What is the first product that you notice?
Laptops, phones
Is there a central display table with featured products?
No, everything is on tables
Where are items that are “for sale” located in the store?
NA
How are the products arranged? By function? By price? By color?
By function
Are there free samples or demonstrations?
yes
What products are at eye level?
everything
What items in the store are in the least accessible locations?
NA
Where are the most and least expensive products located?
Least – in the bac
Most – by the side
Are the prices of the products easy to find?
yes
Are there impulse items near the cash register?
somewhat
Customers:
26. Are most customers alone or with someone else? What is the
relationship?
With family or friends
What is the average age and gender of the customers?
Younger, equal distribution of males and females.
When a customer enters the store, do they tend to walk in the same
path or direction?
no
How long do customers stay in the store, on average?
30-45 minutes
Do customer touch the products? Is this encouraged?
Yes, yes
Do most customers appear to be on a mission or are they browsing?
Depends, typically browsing
What percent of customers purchase products in the store?
10-20%
28. Does the store draw you in? If so, how?
Yes, there are plants and fun aesthetics in the front
Is the door open or closed?
Close, but automatic
How does this make you feel?
Comforted.
How big is the sign lettering and in what font?
Relatively big and the font is different in red.
What does it tell you about the store?
Relatively unique in the sense of most grocery stores.
Environment:
What is the color scheme of the store? How does this affect you?
Pastel colored – typically calmed
What type of floor does the store have? How does this effect the
environment?
Brown. It has an organic feel to it.
How high is the ceiling? How does this feel?
Relatively short ceiling, it makes it humbling, and feels like home.
How brightly lit is the store? How does this affect you?
Relatively bright so that customers can see products clearly.
How loud is the environment?
loud
What is causing the noise?
29. Customers, machines.
Is there music playing? If so, does it fit the environment?
yes
Is the store warm or cold?
cold
Is the store crowed with merchandise or is it sparse?
crowded
Does the store have a distinctive smell?
no
Where is the cash register located? At the end of shopping
experience. To the right.
How visible is the store security?
no
How long do you want to stay in this store?
30 minures.
Does the environment influence the perceived value of the
merchandise?
Yes, relatively.
Personnel:
How long does it take before a sales person initiates contact?
NA
Does the salesperson have a script to follow with each customer?
NA
Does the salesperson treat different customers differently?
30. No
What is the ratio of salespeople to customers?
1:15
What age and gender are the employees?
Males – 40’s, females – 20’s
Are the salespeople using the store products?
yes
Do the salespeople have a uniform?
yes
Do the salespeople match the stores image?
yes
Products:
What is the first product that you notice?
flowers
Is there a central display table with featured products?
yes
Where are items that are “for sale” located in the store?
Interspersed with non-sale items.
How are the products arranged? By function? By price? By color?
Food group , sometimes price.
Are there free samples or demonstrations?
yes
What products are at eye level?
31. Specialized products that need marketing.
What items in the store are in the least accessible locations?
alcohol
Where are the most and least expensive products located?
Most – at the corner
Least – sides and middle of store
Are the prices of the products easy to find?
yes
Are there impulse items near the cash register?
yes
Customers:
Are most customers alone or with someone else? What is the
relationship?
Depends, family or partners.
What is the average age and gender of the customers?
30’s, equal distribution.
When a customer enters the store, do they tend to walk in the same
path or direction?
yes
How long do customers stay in the store, on average?
15-30 minutes
Do customer touch the products? Is this encouraged?
Yes, yes
Do most customers appear to be on a mission or are they browsing?