Airbnb started in 2008 with only 6 listings and has since grown to over 1.5 million listings in 34,000 cities across 190 countries. It allows homeowners to earn money by listing their underutilized assets, such as houses, while providing travelers affordable accommodation options. Airbnb found early success through partnerships with sites like Craigslist and investing in Google ads. It now has over 3000 photographers documenting listings and a large customer service team to build trust.

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2. How to
Startup Marketing
Nisan 2015
consultoi.com

3. Itera&on
Discovery
Growth

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Startup Metrics for Internet
Marketing & Product
Management

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by Dave McClure

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airbnb
Case
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− 34,000 cities and 190 countries.
− 1.5 million listings worldwide ( more than hilton worldwilde)
− Value: $25 billion
Current
Founded in 2008
At the begining
− Number of Apartments: 6
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Market/Target Customers?
− Hosts
− Travelers
Product Value?
− hosts: underutilized asset (ie. the house) and
allowing the owners to earn money from it.
− travelers: every traveler deserves a home

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how do customers find us?

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MarketAnalysis-Partnerships
EverytimesomebodylistedaccommodationsAirbnb,theyhadan
optiontoautomaticallycreateapostingonCraigslistasanadditional
waytopromotethelisting
Thiscreatedadditionalinboundlinksfortheuseranddrovemoretraffic
totheAirbnbwebsite.
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step 1-MarketAnalysis-Partnerships
BycollaboratingwithGoogleandinvestinginGoogleSearchAds,the
companywasabletoincreasethenumberoftheirlistingsfromlessthan
10,000to80,000.
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Power of Images
Airbnb cares about the quality of content that is posted on their site.
That is why they have a network of over 3000 freelance
photographers in six continents.
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Mailing

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A/B testing
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Good Customer Service
− 24/7 customer service hotline, form a trust and safety
− 600 people in its customer service and trust and safety
departments.
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step 2 building relationships-content
management
It encourages travelers to book accommodation by displaying available
housing options in each neighborhood.

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Airbnb/stories

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building relations-social media

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25. Teşekkürler
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@oiesragunel