1. A study on E- Retail
Industry in Bangalore
Presented by :
Dushmanta
2.
3. OBJECTIVE OF THE STUDY
• To find out the mode by which the
customer became aware of
flipkart.com
• To reveal the satisfaction level of
the customer
• To improve the services provided
by the company for motivating the
customer
• To analyze the customer
perception regarding the price of
the products
4. SCOPE OF THE STUDY
• Finding out the strengths and weakness of the
flipkart.com
• Finding the number of future purchases
• Finding the customer satisfaction and their
means of awareness of flipkart.com
• Finding the position among the competitors
• Finding out the perception of the customers
about flipkart.com
5. SAMPLING PLAN
The research is to be carried out with the sample
size of 100 respondents, The geographical area is
limited within an area of Bangalore (Kempapura,
Hebbal)
6. METHODOLOGY OF THE STUDY
• The data was collected from
- Primary source
- Secondary source
7. ANALYSIS OF DATA
• It was further analyzed using statistical methods
and techniques like tables, percentage, average
etc.
• Graphical representation was done by using
details of the questionnaire
8. LIMITATION OF THE STUDY
• The study is restricted to a limited place in
Kempapura, Hebbal
• Respondents were not very keen to answer
• Less knowledge
• Difficulty in finding people who use online shopping
9. Data analysis and Interpretation
• The data was collected from 100 respondents who
are using flipkart.com
• A set of structured questionnaires were issued to
100 respondents and thus the analysis made is based
on that aspect
10. AGE OF RESPONDENTS
Age group No. of Percentage
Respondents
30 > 78 78 %
30 < 22 22 %
Total 100 100 %
12. RESPONDENTS VIEW ON FLIPKART.COM SERVICES
SATISFIED
10%
POOR
15%
GOOD
53%
EXCELLENT
22%
13. REASON FOR PREFERING FLIPKART.COM
40
30
20
10
INSTANT CASH ON MORE RELIABLE
DETAILS DELIVERY CUSTOMER
REVIEW
14. RESPONDENTS VIEW ON SERVICE OF FLIPKART.COM
80
60
40
20 67
0 13 15
EXCELLENT 5
GOOD
SATISFIED
POOR
15. RESPONDENTS VIEW OF COMPETITORS TO FLIPKART.COM
inkfruit.com
8%
jabong.com
myntra.com 4%
4%
Amazon
(jungle.com)
84%
16. FINDINGS
• Majority of the respondents were below age 30
• The maximum number of respondents were students
• Maximum number of respondents are satisfied with the services
of flipkart.com
• Amazon.com is the biggest competitor of flipkart.com
• Respondents prefer flipkart.com because they get instant
information about the newly launched products
17. CONCLUSION
• Flipkart.com is one of the leading e-commerce
players
• Flipkart.com provides the better services and it
gives instant details about the new products.
So it holds the main position in market by the
means of Advertisement
