Digital Strategies York Region Workshop: Part Three
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This document discusses several topics related to managing, analyzing, and reporting on member support and engagement for an organization. It addresses establishing common questions and response protocols, using tools to listen and segment audiences, documenting interactions, reporting insights to stakeholders, understanding social media metrics like reach and impressions, testing content, and ensuring ethical online solicitation practices that meet or exceed relevant standards and codes.
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OMSPhoenix6-15-2011-workshop three
This document summarizes a social media workshop that covered various topics:
- Social media monitoring tools like TweetDeck, SocialMention, and UberVu. Attendees evaluated different tools.
- Measuring the impact of social media using analytics from Google, Facebook, Flickr, follower counts, and more. They identified key metrics.
- Calculating return on investment for social media efforts, noting costs, benefits, and that ROI is not the sole measure.
- Tips for preventing burnout like connecting with others, keeping your own brand active, and trying new approaches occasionally.
iThinkMedia: How To Use Buzz Monitoring
iThinkMedia discuss what is Buzz Monitoring, how to use it and why you can\'t do without Buzz Monitoring.
Horn Group Social Media Boot Camp 08.09
The document outlines an agenda for a social media boot camp. It discusses key metrics and trends in social media use, tools for businesses to engage via social media, best practices, potential mistakes and crises, and developing a strategic social media plan. The document emphasizes listening to customers, transparency, and focusing on relationships over technology.
Social Media Stage
This document provides guidance on establishing and managing a social media presence. It discusses establishing a "social media stage" to filter ideas through criteria to ensure success, brand alignment, and scalability. It also provides protocols and best practices for influencer engagement, responding to advocates/detractors, posting content, and community management. The overall message is that a well-planned governance structure is needed to effectively use social media and protect the brand.
Using Research to Grow Your Business
“But I’m a small business owner. I don’t have time for research,” you say? On the contrary, you do and you’d better. In this tag-team presentation, GDC’s Marketing Manager Elizabeth Anderson and Cultural Anthropologist/Ethnographer Tim Craig, Ph.D. will walk you through how anyone on any budget in any time constraint can easily make use of the best research available. Tim will talk about conducting primary research (through simple, quick focus groups and interviews) and validating secondary research so you don’t take some reporter’s skewed interpretation as fact. Elizabeth will show you how easy it is to utilize social monitoring and website analytics that will assist in collecting data, as well as how to make sense of all those numbers. And together they’ll show you how these two processes can work simultaneously and continuously. That way, your customer insight will be as informed, relevant and constant as all your other business operations.
Getting Social With Small Business: Content, Community and World Domination
You know you can grow your business on social media - but you're unsure where to start.
I break down the process to mastering social that matters: finding a tribe, figuring out what to say, courting influencers, and more.
Deluxe/Risdall Social Media Marketing Webinar Presentation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Online Community Best Practices
The document discusses best practices for online communities. It recommends starting with clear objectives, developing a flexible plan that puts members' needs first, getting internal teams prepared, hiring community managers and strategists, selecting technology based on needs not vendors, kickstarting with influencers, and maintaining engagement through events and cross-promotion. It also discusses using widgets, applications and platforms like OpenSocial to extend communities.
Gwu Social Media Workshop
The document outlines 7 steps for developing a community manager for social and mobile media strategies:
1) Admit the importance of social media and community building.
2) Develop a brand community strategy by identifying goals, benefits, and using models to guide strategy.
3) Dedicate proper staffing resources including hiring a community manager with the right skills and personality.
4) Establish the duties and responsibilities of the community manager role and supporting teams.
5) Create perspective by filtering social media technologies and audiences.
6) Establish metrics to measure community engagement and success.
7) Think innovatively about how to leverage community input and speed of communication.
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
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6:个人职称评审加20分
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8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
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Digital Strategies York Region Workshop: Part Three
- 1. Part Three: Management, Analytics & Reporting
- 2. Three Big Principles of Member Support Escalation Identify the most common questions/interactions. Establish which department/individual should take it from there. (This is your funnel!) Always try to take it to a private convo.
- 3. Listening & segmentation tools
- 4. Reply within 24 hours
- 5. When should you comment/respond?
- 9. Note the provisions for “trolls” & “ragers”!
- 12. One thing to add? Always document, record or audit interactions wherever possible!
- 14. Who might you report insights to?
- 22. Sentiment?
- 31. Not all traffic is from your home page!
- 41. Facebook Reach & Impressions Impressions: Number of times a post is displayed, whether it’s clicked or not… Reach: People who have seen (received impressions) any given Facebook post…
- 49. A/B Testing for online properties
- 54. “Don’t you still love me?”
- 60. Annual Reports!
- 71. When the charity conducts online solicitations its practices shall be consistent with or exceed the provisions of the Canadian Code of Practice for Consumer Protection in Electronic Commerce.