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Digital Insights - Digital Marketing Agency
Digital Insights - Digital Marketing Agency

Overview of B2B Content Marketing Programmes

Business
1 of 32
B2B Content Marketing Programmes Keith Feighery
B2B Lead Management / Content Marketing
Terms and References
Attraction Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Sales Funnel
Traditional Funnel
The problem
The Problem ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The solution Lead Management
The 7 Key Rules for Connected Marketer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The 7 Key Rules for Connected Marketer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lead Management Process
Preparational Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key lessons to implement lead management
Integrated Content Marketing Programme ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relevant B2B Content
Advantages of Lead Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Programme
Content Strategy B2B ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
B2B content marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business to Business Case Studies
Hubspot
Realex Payment
Altimeter Group
CrownPeak
American Express
Alterian
Marketo
Intuit Business Services
Eloqua
MarketBright
Salesforce.com

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