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Decode your competitors A/B testing
strategy
@RivalfoxCI
https://www.rivalfox.com
03-15-2014
WHAT’S A/B TESTING?
A/B testing is a very simple way to test changes on your website and
identify which one produce best r...
WHY CARE ABOUT
COMPETITOR’S
A/B TESTING?
3 things you can
identify
Identify what works
for them
a.k.a. the winners.
1
Helps you understand
what kind of language
they are using.
2
Learn how many
experiments
they run.
3
We don’t have time to
create all that tables.
Experiment Nr. Message Date
1 Competitor’s Message A 02-03-2014
2 Competitor...
And we live in a visual world.
1 2
1
2
3
Rivalfox automatically keeps track of
Title
Call To Action
Pricing
Input Fields
Pictures
Full Webpage
and saves it in a vi...
So you’ll get 3
things...
Automated around the clock
monitoring and recognition
Visual A/B Testing history timeline
Email notification on new variants
How to use our
A/B Tracking?
Click on any competitor and
click on “Add Webpage”
1
After you entered a website you want
to monitor you should click on
“Portion of Webpage” to be able to
choose a specific a...
Now you can choose the specific area you want
to be monitored with a simple drag & drop and
name the specific area the way...
THANK YOU.
Congrats for making it so far.
We would like to hear your feedback or questions:
ideas@rivalfox.com
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A/B Tests of your Competition

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Decode your competitors A/B testing strategy

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A/B Tests of your Competition

  1. 1. Decode your competitors A/B testing strategy @RivalfoxCI https://www.rivalfox.com 03-15-2014
  2. 2. WHAT’S A/B TESTING? A/B testing is a very simple way to test changes on your website and identify which one produce best results
  3. 3. WHY CARE ABOUT COMPETITOR’S A/B TESTING?
  4. 4. 3 things you can identify
  5. 5. Identify what works for them a.k.a. the winners. 1
  6. 6. Helps you understand what kind of language they are using. 2
  7. 7. Learn how many experiments they run. 3
  8. 8. We don’t have time to create all that tables. Experiment Nr. Message Date 1 Competitor’s Message A 02-03-2014 2 Competitor’s Message B 05-03-2014 3 Competitor’s Message C 08-03-2014
  9. 9. And we live in a visual world. 1 2 1 2 3
  10. 10. Rivalfox automatically keeps track of Title Call To Action Pricing Input Fields Pictures Full Webpage and saves it in a visual timeline.
  11. 11. So you’ll get 3 things...
  12. 12. Automated around the clock monitoring and recognition
  13. 13. Visual A/B Testing history timeline
  14. 14. Email notification on new variants
  15. 15. How to use our A/B Tracking?
  16. 16. Click on any competitor and click on “Add Webpage” 1
  17. 17. After you entered a website you want to monitor you should click on “Portion of Webpage” to be able to choose a specific area. 2
  18. 18. Now you can choose the specific area you want to be monitored with a simple drag & drop and name the specific area the way you would like it to appear in your email report. 3
  19. 19. THANK YOU. Congrats for making it so far. We would like to hear your feedback or questions: ideas@rivalfox.com

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