Beyond design DesOps - IBM:: iXponential Deep Dive - 4 Dec 2020

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Beyond ’Design’*
DesOps.
SAMIR DASH
* “Design” as a traditional view of being a discipline.
IBM:: iXponential Deep Dive
sharing Ideas at
4 DEC 2020

my
desops
journey.1
2 What DesOps is… 3 New DesOps Roles Beyond Design …1 My DesOps Journey1 My DesOps Journey

2014 2015 2016 2017 2018 2019 2020
Education
PCM-Statistics
M.A. (English Literature + Critical Theory+ Maths. )
MBA (Systems + Marketing)
Certified Product Management
Six Sigma Black Belt
Multiple Hats
Graphic Designer
Branding & Visual Design
Flash Animator
Web Designer-cum-developer
RIA Development with backend
Mobile Developer
Interaction Design
Information Architect
Design Thinker
Failed Entrepreneur
… JURRASSIC PERIOD OF EVOLUTION 2013
Everyone’s
design journey
is amalgamation of
experience and
knowledge they
capture…

UI Style Guide Automation
Specstra.

CULTURE PROCESS ECO-SYSTEMOVERVIEW 2 What DesOps is… 3 New DesOps Roles Beyond Design …1 My DesOps Journey1 My DesOps Journey
my
design journey
helped me to
recognize
The pearls of
knowledge
across disciplines/
school-of-thoughts
and stich them
together
in a
practical & meaningful
way.

what
desops
is...2
2 What DesOps is… 3 New DesOps Roles Beyond Design …1 My DesOps Journey 2 What DesOps is…

Business.
Tech.
Design.
DesOps
helps to take
design
Beyond
design
discipline.

…the automation,
machine learning
and cognitive
computingand mindsets modelled on
DevOps will shape design
operations of future.
DESIGN DEVELOPMENT DEPLOYMENT TESTINGVISION
DesOps
DevOps
© 2018 – Samir Dash , All rights reserved. Creative Commons Attribution-Share Alike 4.0 International License

DesOps
isNOT
Limited to
improving
Design Process
through
Tooling.

DesOps
isNOT
about
Cookie-Cutters

CULTURE PROCESS ECO-SYSTEMOVERVIEW ECO-SYSTEM2 What DesOps is… 3 New DesOps Roles Beyond Design …1 My DesOps Journey 2 What DesOps is…

design
operationshas been influenced by the
cross-domain technologies
and
philosophical models …

KNOW
MORE
Specstra 2.0 : My Experiments in Cloud Based Design Process Automation
http://desops.io/2018/05/07/specstra-2-0-my-experiments-in-
cloud-based-design-process-automation/
LICENSE:Attribution4.0International(CCBY4.0)SamirDash@RedHatUI/UXCommunityofPractice,2018–DesOps101:Overview.
Sometime-backautomation in
UI style guide generation.

todayDesignSytem
management tools.

future of design with
automation.
SOURCE: https://www.linkedin.com/feed/update/urn:li:activity:6526826357102608384 SOURCE OF VIDEO: Innovation Lab at Publicis Sapient

human-to-human sharing of info & collaboration.
past.

human-to-machine sharing of info & collaboration.
present.

machine-to-machine sharing of info & collaboration.
future.

So how to
prepare our
design systems for
coming evolutions?

In DesOps the role of touch-points/ interactions among
all three becomes equally important.

“ irrespective of the technology used, and irrespective of the
methodology is used to generate the required information for
design benchmark, without the essential “common language”
among the design-systems in use, the translation of those
information/artefacts might not make sense to the systems
running the automation”
https://medium.com/eunoia-i-o/open-design-system-adding-semantics-to-design-system-
part-2-roles-of-pattern-library-in-design-f2f96c1345a0
an
experiment
to a
question.

design system:
a common-language.

design systems
(common languages)
do not have acommon language
among themselves.

variation
& heredity
in ui eco-system

Branding
Style-Guides2 What DesOps is… 3 New DesOps Roles Beyond Design …1 My DesOps Journey 2 What DesOps is…

Patterns
Behaviors
Interactions2 What DesOps is… 3 New DesOps Roles Beyond Design …1 My DesOps Journey 2 What DesOps is…

can machine
understandthese design-systems
in current form?
Machineslove pure data
Humanslove visual/tangible form of
data that is easy on the brain

open design system
The Idea!

Open = Sharing

So that any member can use
another member’s patterns
in a consistent manner
Semantic for machineCollboration made
possible for human Define ontology or vocabulary
on how each pattern, templates
etc. are related to one another,
so that it helps in automation
through machines.
open design system:

making
design Systems
open
is about
stop building
design systems in
silos.
• Data sync across design systems
• Reusability across design systems
• multiple teams collaboration

“a design system is not for
so called design discipline*
(as we call it today)”.
unlearn…
…
learn.
• discipline agnostic
• technology agnostic
• process agnostic
• methodologies agnostic
• systems agnostic
CULTURE PROCESS ECO-SYSTEMOVERVIEW ECO-SYSTEM2 What DesOps is… 3 New DesOps Roles Beyond Design …1 My DesOps Journey 2 What DesOps is…

Is there a good model
that can answer the
metamorphism of
something what we
believe is a button?

• helps in forming structure
• supports nomeneclature
• helps in building semantics
• scalable, extensible
Portable / Adaptable?
Design Model
So that a pattern can be extended to
form another and build a class
relationships to handle variations and
scale the design system to add new
verities of patterns.
Scalable / Extensible?
So one design system can be ported
or mapped to another design system
and it can be easily adapted to any
existing brand system or design-
system.

are key attributes
of any system with
organic-growth.
variation
& heredity

https://usefulcharts.com/products/writing-systems-of-the-world
Matt Baker ‘s Evolution of the Alphabet
https://www.thisiscolossal.com/2019/01/evolution-of-the-alphabet/
variation
& heredity
in scripts/language
systems.

variation
& heredity
in work practices
methodologies.

https://servicedesign.blog.essex.gov.uk/2019/05/08/sharing-and-prioritising-our-common-service-patterns/
design
system:
beyond
traditional
definitions.

• inspired by nuclear chemistry models
and atomic design principles
• handles metamorphism.
• technology and disciplines agonistic
model
Nuclear
Design.
PROTON
NUCLEUS
ATOM(abstractLayer)
ISOTOPE
ISOTOPE
MOLECULE COMPLEX MOLECULE
MATTER (macro level)
MOLECULE(abstract
Layer)
SUB-ATOMICPARTICLES(abstract
Layer)
NEUTRON
NUCLEUS(abstractLayer)
NUCLEUS
MIXTURE
tangible smallest unit that world
can directly interact with.

TOKEN
SUB-ATOMIC
PRIMITIVE
ATOM
DERIVATIVES
ISOTOPES
PATTERN
MOLECULE
TEMPLATE
MIXTURE
VIEW/PAGE
MATTER
TEXT SEARCH
SEARCH
SEARCH
SEARCH
SEARCH
RESET
SEARCH
RESET
FIRST NAME
LAST NAME
SUBMIT
(PROPERTY)
ATTRIBUTES
NUCLEUS
(PROPERTIES)
Nuclear
Design.

this modeling approach is
more aligned to
extensibility
similar to
Object-Oriented
model.
entity/class/object – attribute – value
Nuclear
Design.

Future
design systems
will be developed as
ontologiesgraph data
with as a
open & semantical Model.

and this
fits to the
existing
ontological
technologies and
the models
used for
semantic-web and
linked-data
or
graph-databases.

Explore some initial explorations at
Ontological schema for Design System:

@odso:
Design System A
@odsf-gui:
@dsA:
extends
@nuclear_
design:
extends
@owl:
@rdf:
Design System B
@dsB:
RDF / OWL Applications
/ Tools/ Eco-Systems
extends @dsAB:
Design System Mapped
with A & B
ODSO based Design Eco-System

CULTURE PROCESS ECO-SYSTEMOVERVIEW PROCESS2 What DesOps is… 3 New DesOps Roles Beyond Design …1 My DesOps Journey 2 What DesOps is…

PM AR
UX EUPM MR
AR QA
M PM
PM VDPM MR
IA EUPM EUUI
PM PM
PMPM MR
PM VDPM EUPM IX
QA PM
PM EUPR MR
IA UIAR EUAR
PM PM
PMPM MR
PMDV EUPM EU
PM AR
PM IXPM DV
PM EUPM EUUR
PM PM
PMPM IA
PM MRPM VDEU VD
PM PMPM IX
PMPR MR
EU
Organization
operations
are
a fabric of
feedback-loops.
DesOps:PrepareTodayfortheFutureofDesign!bySamirDash,RedHat,5thAugust2018,DevConf2018@ChristUniversity,Bengaluru

Processes
touching the roles
beyond
‘design’ full-stack.

…
Org Strategy & Management
Strategic Planning
Business Operations Management
Product Management
Product Management
Human Resource
Cross Functional Collaborations
…
1 billion more.

CULTURE PROCESS ECO-SYSTEMOVERVIEW CULTURE 2 What DesOps is… 3 New DesOps Roles Beyond Design …1 My DesOps Journey 2 What DesOps is…

desops
new-roles
beyond ‘design’*...3* “Design” as a traditional view of being a discipline.

Design.
Tech.
Business.
DesignOps Management
• Designer2Designer collaboration
• Design-Driven & Feedback Loops
• Design Thinking as Mainstream
…optimize the design cultural need,
process & activities framework, eco-
system/tools for better
collaborations and co-creation
…stitching the cliffs in org for
design driven operation based on
feedback loops and hypotheses
driven design coupled with Agile
and other process elements.
…going mainstream with design
thinking as a way of life, and blood
of Organization
DesOps roles…

Design.
Tech.
Business.
Design Innovation Management
• Design System for AI-driven Design
• Future-Proof Design Models
• Bringing Speed and agility in Design
…future of AI driven design
collaborations and co-creation with
humans. E.g. Making IBM Watson
do design work.
…innovation itself in design field
and paving the road for future proof
design models and frameworks for
rapid manufacturing, industrial as
well as cross industry needs.
…Speed, agility in design is needed
for the ever growing complex
technologies involving Big-Data, ML
and the class.
DesOps roles…

Tech.
Design.
Business.
DevOps Management.
• Optimize DevOps Cycle
• Beyond Dev2Deployment Cycle
• DevOps2.0
…feedback loop, data sharing,
deployment and test CI/CD
improvement
End-2-end Feedback loop
beyond dev to deploy and test,
handle human aspect of prod
life cycle, focus on outcome
than output
…hypotheses, synthesize
findings, develop go-forward
plans
DesOps roles…

Tech.
Business.
Innovation & IP Management.
• Innovation Culture
• Design Driven IP/Patenting
…improve the work-culture and
focus on innovation friendly
grass-root encouragements
…encourage design driven IP
and patenting activities to
speed up IP generation
Design.
DesOps roles…

Tech.
Product Management.
• End-2-end Product Life-Cycle
• Improved Value Proposition
• Alignment of Marketing 5P
…design driven product
lifecycle with better feedback
loop across value creation
…with better product and
customer experience driving the
requirements across newness,
branding, customization,
lowering risks and cost and
usability.
Design.
Business.
…better alignment of 5P of
product, price, promotion, place
and people.
DesOps roles…

Business.
Tech.
Design.
Business Operations Management.
• Execution
• Business Process Improvement
• Cost Reduction
Organizational design and cross
functional initiative to drive long
term business sustainability
…through of process optimization
…to minimize complexities and
promote effective operation
through
optimization…centralization of
processes
DesOps roles…

Business.
Tech.
Design.
Strategic Management.
• Strategic Framework
• Hypothesis Driven Decision Making
• Design-led Planning
• Design System for Strategic Mgmt.
… org wide framework for
strategic decisions.
…making Design Thinking
mainstream in strategic planning
…to help data driven decision
making through hypothesis.
…re-usable pieces for strategic modelled
on Semantic Design-System for strategic
management helping easily take key
strategic decisions and better
collaboration and sharing of information.
DesOps roles…

Business.
Tech.
Design.
Growth Management.
• Growth Framework
• Go-to-Market
• Design-led Growth Planning
• Design System for Growth Mgmt.
• Requirement Driving and Vision
… org wide framework for go-to-
market and business decisions.
… forward looking forecasts,
competitive assessment.
… Orchestrate the design and
execution.
…re-usable pieces for strategic modelled
on Semantic Design-System for strategic
management helping easily take key
strategic decisions and better
collaboration and sharing of information.
…design led building/evaluation strategic
growth and monetization.
DesOps roles…

Tech.
Design.
Finance, Budgeting and
Procurement Management
• Invest in Org for ROI
• Design system for ROI
• Design-led decision making
… Partner with Finance and the business to
manage, analyze organizational budgets,
measure & track ROI for optimization of
budgeting on culture, people, technology.
… this can help identify and formulate and
execute hypothesis driven investment in
different portfolios as well as in technology
and Process transformation.
… for better optimization and ROI,
frameworks and activities for design-
led decision making.
Budgeting
and ROI.
Business.
DesOps roles…

Tech.
Design.
Communication Management.
• Comm. Framework
• Alignment of Org culture
• Empathized Communication Model
… structure and cadence framework
for execution, visibility metrics for
communications across all-hands, team
meetings etc.
… communications being aligned
with business ethics as well as
design-led cultural goals
… play-books to ensure empathy and
humility in org-communications.
Communication.
Business.
DesOps roles…

Business.
Tech.
Design.
Work Culture Management.
• Innovation-led culture
• Business Ethics & diversity on
Ground
• Planning and Cultural Play-books
Better work practices, team alignment, and
framework for innovation encouragement from
the grassroot
… bringing diversity, optimized feedback
loop, alignment process to recognize and
reward, strengthening the voice of the
grassroots, eradication of bias,
Help assessing the culture to define
playbooks, practices and take design
decisions on tech-led empowerment of
check and balances
Design
Culture.
DesOps roles…

Business.
Tech.
Design.
Cross-Functional Management.
• Cross Functional Alignment
• Consensus Building
• Roadmap Planning and alignment
Organizational design and cross functional
initiative to drive long term business
sustainability through developing business
models, organizational design and cross-functional
initiatives
..across cross functional teams, and
the cultural dimension helps us in that.
Roadmap for organization
involves cross functional
operational aspects…
Cross
Functional.
DesOps roles…

Business.
Tech.
Design.
HR & Performance Management.
• Bring Roles closer
• Flattened Org Structure
• Beyond ‘Human’ as resource
• Design-led HR Process and Practices
… reduce gaps among roles for better collaboration.
Helping form a diverse and full-stack teams to fit the
team needs through optimized onboarding and
training programs.
… bring human-factors in HR processes to do
away with treatment of Humans as just resources.
Bring more empathetical processes in place for
higher employee happiness index and retention.
… for better frameworks in execution across
hiring, performance management and
optimized policy formulations.
People.
… reducing gaps in titles to bring org towards
horizontal structure to improve collaboration and
open-culture needs.
DesOps roles…

the list goes on …
Design-led Governance,
Design-led legal Consulting
Design-led emergency Management
Design-led Public Welfare & Healthcare Planning
… so on.
DesOps roles…

let’s fast
forwardto a design-led
future.

thankyou.
Twitter: @mobilewish
Get this slide at :
http://desops.io
http://opendesignsystem.org
let’s connect.

Beyond design DesOps - IBM:: iXponential Deep Dive - 4 Dec 2020

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