This document discusses how data science and AI are fueling new business models driven by data. It summarizes that (1) connected devices, customers, and sensors are generating massive amounts of data across manufacturing, distribution, marketing, sales, and service; (2) technologies like cloud computing, streaming data, IoT, and machine learning are enabling new ways to harness this data; and (3) a modern data architecture is needed to encompass all data sources, enable analytics and machine learning, and power actionable intelligence across edge, cloud, and on-premises environments.