Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mr. Clean Super Bowl 2017 Commercial

543 views

Published on

Mr. Clean made a big splash at Super Bowl 51. Check out the reasons why the commercial was effective.

https://youtu.be/GDzMxlw2Fgo

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

Mr. Clean Super Bowl 2017 Commercial

  1. 1. MR. CLEAN GETS DIRTY? - Super Bowl 2017 ads cost $5 Million, up from $4.8 Million in 2016 - Television audience for Super Bowl 50 (2016) was 111.9 Million (Third most watched broadcast in history) - This is the first time Mr. Clean will have an advertising spot at the Super Bowl - Estimated budget to shoot commercial: $11,400 - Produced by Leo Burnett Toronto (Agency) - Roll out details: 11 second teaser trailer was released on January 23 - Official 30 second spot released online 10 days before Super Bowl on January 26 - Projected to air during the 3rd Quarter
  2. 2. INTENDED TARGET AUDIENCE - Homeowners, particularly women in the age demographic of 25 – 34 / 35 – 44 / 45 – 54 - Women who are both single or in relationships - Women who might feel restless with their sex life How was this achieved? - Mr. Clean transforms into a sex symbol - Suggestive music plays - Seductive eye contact - Wet sponge = Quench your desires - Hand cleaning motions convey a sexual tone - Woman believes this product can be sexy - Punchline “You gotta love a man who cleans.”
  3. 3. RIGHT FOR THE TARGET AUDIENCE - Taking an existing product since 1958 and giving it a new identity to the same audience - Uses playful sexual tones - Inspired by 50 Shades of Grey & Magic Mike films Early Performance Numbers - Online Activity: 5.57% - Online Views since January 26: 3,810, 307 - Social Actions: 83,323 Hashtag campaign - #MrClean - #SuperBowl51

×