Worldstop5beers 100904042044-phpapp02

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The document discusses the top 5 beers in the world. It provides information on Budweiser, the number 1 beer, including its country of origin, targeted consumers, sub-brands, pricing and positioning strategies, and marketing and promotion tactics. It also summarizes information on Corona Extra, Carlsberg, Foster's, and Carling, discussing their histories, brands, pricing, and promotion strategies.

Health & Medicine Business Entertainment & Humor

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TARGETED CONSUMERS ,[object Object],[object Object],[object Object]

SUB BRANDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FEATURE Budweiser beer known for best tasting and most satisfying beer.

PRICING STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object]

POSITIONING STRATEGY ,[object Object],[object Object],[object Object]

MARKETING & PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Owned by group Modelo of mexican city. Established in year 1925 Top #4 in world market. Target group: youngsters(party beer) Market: in >120 countries of North-America, Latin America, Europe, Africa,middle east,and Asia. CORONA EXTRA " EXPERIENCE THE EXTRAORDINARY”

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CARLSBERG BEER ,[object Object],[object Object],[object Object],[object Object],[object Object]

INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SUB BRANDS ,[object Object],[object Object],[object Object],[object Object],[object Object]

PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

INTRODUCTION ,[object Object],[object Object]

RECORD SALES ,[object Object],[object Object],[object Object],[object Object]

INDUSTRY POSITION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PROMOTION ,[object Object],[object Object],[object Object],[object Object]

THANKS By: Nitin Soi, Hemant Vyas, Amarjeet (MBA) CHITKARA UNIVERSITY

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