Media presented at hivio 2013 (http://hivio.com), the radio ideas festival. From SoCast SRM (http://www.socastsrm.com) COO Sandy Hurst.

1. 03/09/2013 Presented for:
Radio and Social: The New Normal

2. Crisitunity
• Friend or foe?
• Competitor or companion?
• Cost or revenue center?
• Engagement or sales?
• Crisis or opportunity for
broadcasting?

3. Facts About Social

4. Social Trumps Search
“Based on traffic statistics from over 200 major media properties, (including
Time, Huffington Post, Rolling Stone, Sports Illustrated) overall social media
traffic to publishers, even Facebook traffic by itself amounts to more than
Google search traffic for quite a while now, 3 months in a row. ”
-Buzzfeed

5. The Mobile Shift

6. Audience uses Mobile for Social

7. The Opportunity for Radio

8. 1. Your Audience has an Audience

9. 2. Audience Buy-In

10. 3. Consistent Brand Exposure

11. 4. Talk WITH your Audience

12. So what’s the problem?

13. Commitment Issues

14. Actionable Ideas for Radio in Social
(that work)

15. 1. Leverage Social for Content
Import and export content TO and FROM social

18. 2. Bake Social into Digital Properties
Socially enable all of your online content

19. 862 entrants in 48 hours
8,168 new fans in 5 days

21. 3. Evaluate Trends in Social Data

24. Experts in digital technology
and social media solutions
for broadcast entertainment
410 ADELAIDE ST WEST, #200
TORONTO, ON
M5V 1S8
PHONE: (416) 635-6678
EMAIL: INFO@SOCASTSRM.COM