This document discusses how individuals can become the product in the new global renaissance by developing their personal brand. It argues that people are now desperate for authentic experiences rather than just products, and that the most valued things in the new economy are skills that come from creative people. It encourages embracing one's "heroic creative essence" and merging one's personal life with professional dreams in order to truly embody the brand. It provides tips on finding the "sweet spot" of one's personal brand icon and launching one's entrepreneurial journey from a unique platform focused on passion, power and purpose.

1. the Heroic Creative
Learning, Collaborating & Selling in the New Global Renaissance
Davin Skonberg Infinity
“The Product Is You”
at Learn. Help. Teach.

2. When you think of products,
what comes to mind?
Brands with logos?
Things that are shiny... or that have functional use?
Things that give us pleasure?
So how can I be a product?
I don’t fit on a shelf or in a box.

3. THE PRODUCT IS YOU.
Say what?
In the new era of creative business ventures,
you as a business owner, entrepreneur, or artisan
are the authentic experience.
Let me share with you how to express your passion,
power and purpose by merging your personal life
with your professional dreams.
If you can embody your HEROIC CREATIVE essence
then you will truly become the avatar of your brand.

4. Product
prod·uct
noun
An article or
substance that is
manufactured or
refined for sale.

5. The world is complex, moving at hyper speed,
and flooded with too many products and
messages competing for your attention.

6. People are desperate for an authentic
EXPERIENCE !

7. There is a big
difference

8. Wait a second.
So how can a person become
a product?

9. The Reality
The average American is bombarded
with 3,000 advertising messages a day.

10. The US Dept. of Labor reports that 50%
of the jobs that we will have in the next
six years have not yet been created.
Entrepreneurs are the creative capital of
the future economy.

11. You are the brand.
You are the experience.
You are the vision.
You are the leader.
You empower your audience.
Your audience becomes the hero.

12. What do you think is the
most important skill
to develop in the
21st century?
(Hint: It helps both your personal and
professional life)

14. Professional life
vs. Personal life

15. My Story

19. This is my experience. This is what I see in my life. This is what I capture and how
I alter my reality. This is truly what is happening to me on an epic level. And the
more I frame my life in this manner, the more it gives me the juice to foster my own
creativity and develop my own personal brand. I didn’t just go to design school to learn
to make others products look beautiful. I went to learn how to design an epic life.

20. Your Personal Brand Icon
Your entrepreneurial journey is your superhero endeavors.
Your business is your Iron Man suit. And you are on a journey.

24. Your Personal Brand Icon Communicated to Your Audience

25. The Product
of You
How do you
embody and live
your personal
brand icon ?

27. WHY

28. You establish your brand by building trust in a oneof-a-kind promise about who you are, what you
stand for, and what unique and meaningful benefits
you deliver.

30. Starbucks sells coffee.
It stands for daily
inspiration.
Apple sells computers.
It stands for thinking
differently.
Disney sells animated
and amusement park
family entertainment.
It stands for making
dreams come true.

31. The future of
business
is about the
EXPERIENCE
The Product Is You

32. People love a great show.
So give them one by becoming one.

33. Business is always changing...

34. And entrepreneurs are liberating
the heroic spirit of business.

35. Global Renaissance
400 Million Entrepreneurs
(Similar stats show around
300 million "Cultural
Creatives" pioneering
new fields of society)
Tech, Social Justice, the
Green Economy, Arts,
Wellness, Innovation, Psych,
* The Global Entrepreneurship Monitor
2011 Global Report :
“entrepreneurs are now numbering
near 400 million in 54 countries”

36. The most valued things in the
new economy are not products.
They are skills.
These come from people.
Creative people and authentic
experiences replace products
in this new era.

37. Less physical products used from the planet’s
resources = a healthier planet
(and more direct experiences that transform us)

38. Are you ready to build your
high performance personal
brand in 3 minutes ?

39. Before you can get to the top, you have to know where to start.
It begins with you !

41. Find the sweet spot
of your personal
brand icon

43. So you want
to get heroic?

45. Blueprint
Education
Network
LAUNCH FROM YOUR UNIQUE PLATFORM

46. The product is your:
Passion, Power & Purpose

47. THANK YOU
davin2013@yahoo.com • (415) 672-8655
WWW.CREATIVE-ENERGY.BIZ