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info Morning Edition
Day to Day
plus almost everything else
Radio Morn Shows
This American Life
Smarter than 5th Grader?
studios aren’t in
in the content
To: NPR Staff
From: Margaret Low Smith, VP
Re: NPR and CBS Entertainment
to Produce Television Pilot
Based on quot;Wait Wait... Don't
3. Develop Brands
• Is it smart?
• Is appeal broad?
• Is it different from what you’re doing now?
• Are brand extensions and digital experiences
• Does it solve a problem for the audience?
• Does it leverage what you - uniquely - can create?
• Did you stop taking yourself so seriously?
• Use the Power of the Tower
• Share $ in all directions, not just
station to network/producer
• Role of advertising in Public Radio’s
future - don’t take the non-com rules
to the Internet
• When are you going to license content
to commercial stations?