An overview of Jerry, it's direction, and market implementation. Full of brand information, personality, and vision.

1. go where the local goes

2. Traveling can be the time of your life.
It’s just best when seen through a
local lens.

3. Travelers are increasingly in search of
insider knowledge, and often,
local people.

4. Meanwhile locals are showing a
desire to embrace travelers, and
share their local story.

5. And even while conventional tours
recognize an adjustment in consumer and
millennial behavior, they haven’t adjusted
properly to flourish at scale.
57%
would like to meet
others while traveling
70%
expect interactive, hands-
on experiences
66%
desired customized
experiences unique to
them

6. Enable travelers to easily discover and
hire likeminded locals ready to share
The Solution:
See Appendix A for details

7. Our Tech
Travelers are given all available locals who
share similar interests
Locals set their price, are reviewed, and
update their profile based on daily
activities
Payment happens right through the app

8. Local
Connectivity
Offline
Booking
Online
Booking
Structured
Connectivity
Competition

9. Consumer
comfortability with
sharing economy
The time is now.
Mobile booking
continues to rise
Mid-market cities are
increasingly of interest
to travelers, yet lack
robust tour services

10. Our greatest asset is our locals.

11. Which means locals are held to a high
standard, and Jerry is poised to grow
through organic praise.

12. We target specific people and areas.
Young & Free
Adults aged 18 - 34 with an appetite for adventure and spontaneity
(primary)
Mature & Free
Couples aged 35 - 49 without children and disposable income
(secondary)
Cities Poised for Growth
See Appendix B for details

13. And Jerry receives 20% on each transaction.

14. Expansion Plan
• 30 Locals
• Detroit Only
• Minimally Viable Product
Today Winter 2016 Spring 2018
• 150+ Locals
• Detroit, Denver, Seattle,
Oakland, New Orleans
• Launch Mobile App
• 1000+ Locals
• Launch Nationally
• Refine mobile tech

15. Appendices

16. Appendix A: Traditional vs. Jerry
Traditional Tour Experience Jerry
Form of Booking Online or in-person Mobile
Tour Group Size Groups 4 - 18 Privatized, limited space
Type of Guide Hired guide Local enthusiast
Promoted Experiences Structural, pre-planned Bare essentials, customized
Average Price $40 - $60 per person $15 - $35 per person
How Tours are Chosen Brand drafted content, online Shared interests at human level

17. Appendix B: Growth Plan
Each traveler who books a local
experience should one day become a
local for their own city. Our decisions are
based on data, thus we intend to “follow”
or travelers and identify serendipitous
opportunities to expand into markets
already aware of Jerry in some capacity.
Traveler Local
Travel is a content lead business.
Millennials are resorting to the expertise
of the internet to determine places to go,
people to meet, and things to try.
Through medium.com, and other
industry specific blogs, Jerry has an
opportunity to create a voice.
The beauty is in people, not places. As
such, our focus revolves around the
people behind the places. The art of
Instagram is storytelling, something
many brands get wrong. A long play, this
generates brand differentiation (and
awareness) for our customers.
Instagram Content Marketing
Detroit is a culture of supporters, and
other Detroiter’s are willing to support us.
Brand produced items (coasters, etc.)
will live in Airbnb and Couchsurfing
properties to point travelers in the right
direction. Our expansion takes into
account this type of supportive culture.
Partnerships
Our Snapchat handle will be designated
for traveler and local “takeovers,”
meaning our users will post to our own
channel during tours. The intention here
is to growth hack followers, as travelers
and locals will promote this unique
opportunity to friends and family.
Snapchat
All travelers have a personality, and if
you like this you might like that.
Scattering Jerry “clues” throughout the
city will provide “in-the-know” credibility,
generate awareness for both potential
travelers and locals, and convert users
to sign up and buy.
Guerilla Marketing

18. Let’s grab a Jerry.