Presentation on optimizing social media and content marketing for better performance across the customer lifecycle. By Lee Odden, CEO of TopRank Online Marketing at SMBMSP (social media breakfast Minneapolis, St. Paul MN).
Today's digital marketplace has been marked by a dramatic increase in the use of technology for conversations, content and commerce. Content is the reason search engines exist and content is what people share on the social web. Google alone handles over 12 billion searches every month and companies are scrambling to keep up with their search, social media and content marketing. According to the Content Marketing Institute, 9 out of 10 companies currently use content marketing tactics and 60% plan on increasing their investments in web content over the next 12 months.
The opportunity to serve the insatiable need for new digital content is tremendous. Companies and the individuals capable of developing and scaling digital content will earn a substantial competitive advantage.
Key Takeaways:
1. Overall trends in content for digital marketing
2. Emerging consumer driven models for content marketing
3. How successful companies are growing with web content
4. Roles for a successful content marketing "A-Team”
5. Future growth opportunities with digital content
Optimize Strategy - Integrated SEO, Social Media & Content Marketing #fusionmexTopRank Marketing Agency
Lee Odden of TopRank Online Marketing presents on developing an integrated online marketing strategy focused on SEO, Social Media and Content Marketing at Fusion Marketing Experience in Antwerp Belgium.
Key Lessons From the Fusion Marketing Experience conference 2012i-SCOOP
A recap with some key takeaways from the keynotes at the Fusion Marketing Experience conference Antwerp, 2012. Created by opening and closing keynote speaker, Kristin Zhivago.
Social Media Optimisation: a copy of the presentation delivered by James Fairweather, Coast Digital from the CIM Hertfordshire, Social Media Marketing Boot Camp held at the University of Hertfordshire Business School on 16 September 2011
The internet is woven into every aspect of insurance agency marketing: websites, email, social media marketing, SEO, local search...and more. But how to choose the programs for your insurance agency?
That depends on just a few factors, all of which are easily quantified, such as your sales objectives and their time horizons, your budget, and your internal capacity. Once you know these, it is a simple matter of reviewing the unique characteristics of different internet marketing options.
It is worth keeping mind that requirements for unique, informative, and engaging content are required across most internet marketing channels and campaigns.
Today's digital marketplace has been marked by a dramatic increase in the use of technology for conversations, content and commerce. Content is the reason search engines exist and content is what people share on the social web. Google alone handles over 12 billion searches every month and companies are scrambling to keep up with their search, social media and content marketing. According to the Content Marketing Institute, 9 out of 10 companies currently use content marketing tactics and 60% plan on increasing their investments in web content over the next 12 months.
The opportunity to serve the insatiable need for new digital content is tremendous. Companies and the individuals capable of developing and scaling digital content will earn a substantial competitive advantage.
Key Takeaways:
1. Overall trends in content for digital marketing
2. Emerging consumer driven models for content marketing
3. How successful companies are growing with web content
4. Roles for a successful content marketing "A-Team”
5. Future growth opportunities with digital content
Optimize Strategy - Integrated SEO, Social Media & Content Marketing #fusionmexTopRank Marketing Agency
Lee Odden of TopRank Online Marketing presents on developing an integrated online marketing strategy focused on SEO, Social Media and Content Marketing at Fusion Marketing Experience in Antwerp Belgium.
Key Lessons From the Fusion Marketing Experience conference 2012i-SCOOP
A recap with some key takeaways from the keynotes at the Fusion Marketing Experience conference Antwerp, 2012. Created by opening and closing keynote speaker, Kristin Zhivago.
Social Media Optimisation: a copy of the presentation delivered by James Fairweather, Coast Digital from the CIM Hertfordshire, Social Media Marketing Boot Camp held at the University of Hertfordshire Business School on 16 September 2011
The internet is woven into every aspect of insurance agency marketing: websites, email, social media marketing, SEO, local search...and more. But how to choose the programs for your insurance agency?
That depends on just a few factors, all of which are easily quantified, such as your sales objectives and their time horizons, your budget, and your internal capacity. Once you know these, it is a simple matter of reviewing the unique characteristics of different internet marketing options.
It is worth keeping mind that requirements for unique, informative, and engaging content are required across most internet marketing channels and campaigns.
3 top benefits of social media for B2B companies, 10 B2B social media tips and trends, 1 model for successful social media marketing. Presentation at Moscow social media conference by Lee Odden of TopRank Online Marketing
Brian Carroll invites Todd Lebo and Jen Doyle of MarketingSherpa to show how to effectively deploy a search and social media campaign to generate leads.
Learn the keys, as well as the pitfalls, of marketing on social media platforms. Listen to Victoria Ransom, founder and CEO of Wildfire Interactive, and Mike Volpe, HubSpot's CMO, as they discuss how marketers can take advantage of social media. View the recording here: http://www.hubspot.com/webinars/how-marketers-succeed-in-social-media/
Marketing Ideas for Print Association LeadersinterlinkONE
John Foley, Jr. and Jason Pinto of interlinkONE and Grow Socially delivered this presentation to a group of print industry association leaders on August 20th.
They shared a number of strategies and tips to help them improve on their own marketing efforts.
The discussion covered items such as:
- Inbound Marketing
- Content Marketing
- Social Media
- SEO
- Email Marketing
- QR Codes
- Mobile Websites
- And more!
Blogs can attract more hotel guests and offer other long-term advantages. Find out why blogging is such a powerful content marketing tool for hoteliers.
Shafqat Islam, Co-founder and CEO, News Cred ContentSeo2017BuzzSumo
Shafqat Islam founded NewsCred, a leading content marketing platform. He manages the strategic growth of the company, pioneering a new content ecosystem for brands and publishers. Shafqat will share how NewsCred uses content marketing to drive brand awareness, deliver qualified buyers and achieve higher conversion rates.
5 W25 Webcast Building Your Online Marketing Derek BrownPronto Marketing
Presentation for Microsoft 5W/25 series on marketing for IT Consultants and Managed Services Providers.
Pronto Marketing provides online marketing for IT Consultants and Managed Service Providers.
The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative. This presentation's purpose is to clarify what ROI is and isn't within the context of Social Media and offers a basic explanation of how to tie Social Media activities to real ROI.
Social Media Monitoring the Alterian Ecademy OpportunityAlterian
Social media marketing has emerged as a legitimate marketing channel that your brand is able to utilize in a number of ways. The first step is listening, and with Alterian SM2 you can track conversations, review positive/negative sentiment for your brand, clients, competitors and partners across social media channels such as blogs, wikis, micro-blogs, social networks, video/photo sharing sites and real-time alerts.
Improve public relations reach and effectiveness with search engine optimization and RSS. Presentation by Lee Odden of TopRankResults.com during Bulldog Reporter's PR University event, Chicago 2007.
Modular Content: How to Repurpose Content Personalized for Target AudiencesTopRank Marketing Agency
Repurpose on Purpose: How to repurpose content for your target audience without breaking the bank. A modular approach to content that customizes repurposed content for specific target audiences and stages of the buying cycle. Lee Odden, CEO of TopRank Marketing.
Webinar with Lee Odden Author of Optimize and David Alston of Radian6 on how to optimize your Content Marketing Strategy. Optimize for customers, experiences and outcomes transcends SEO, Social Media and other tactics. This is a strategic approach to building a customer centric content marketing program that leverages both search and social media as discovery and engagement channels.
3 top benefits of social media for B2B companies, 10 B2B social media tips and trends, 1 model for successful social media marketing. Presentation at Moscow social media conference by Lee Odden of TopRank Online Marketing
Brian Carroll invites Todd Lebo and Jen Doyle of MarketingSherpa to show how to effectively deploy a search and social media campaign to generate leads.
Learn the keys, as well as the pitfalls, of marketing on social media platforms. Listen to Victoria Ransom, founder and CEO of Wildfire Interactive, and Mike Volpe, HubSpot's CMO, as they discuss how marketers can take advantage of social media. View the recording here: http://www.hubspot.com/webinars/how-marketers-succeed-in-social-media/
Marketing Ideas for Print Association LeadersinterlinkONE
John Foley, Jr. and Jason Pinto of interlinkONE and Grow Socially delivered this presentation to a group of print industry association leaders on August 20th.
They shared a number of strategies and tips to help them improve on their own marketing efforts.
The discussion covered items such as:
- Inbound Marketing
- Content Marketing
- Social Media
- SEO
- Email Marketing
- QR Codes
- Mobile Websites
- And more!
Blogs can attract more hotel guests and offer other long-term advantages. Find out why blogging is such a powerful content marketing tool for hoteliers.
Shafqat Islam, Co-founder and CEO, News Cred ContentSeo2017BuzzSumo
Shafqat Islam founded NewsCred, a leading content marketing platform. He manages the strategic growth of the company, pioneering a new content ecosystem for brands and publishers. Shafqat will share how NewsCred uses content marketing to drive brand awareness, deliver qualified buyers and achieve higher conversion rates.
5 W25 Webcast Building Your Online Marketing Derek BrownPronto Marketing
Presentation for Microsoft 5W/25 series on marketing for IT Consultants and Managed Services Providers.
Pronto Marketing provides online marketing for IT Consultants and Managed Service Providers.
The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative. This presentation's purpose is to clarify what ROI is and isn't within the context of Social Media and offers a basic explanation of how to tie Social Media activities to real ROI.
Social Media Monitoring the Alterian Ecademy OpportunityAlterian
Social media marketing has emerged as a legitimate marketing channel that your brand is able to utilize in a number of ways. The first step is listening, and with Alterian SM2 you can track conversations, review positive/negative sentiment for your brand, clients, competitors and partners across social media channels such as blogs, wikis, micro-blogs, social networks, video/photo sharing sites and real-time alerts.
Improve public relations reach and effectiveness with search engine optimization and RSS. Presentation by Lee Odden of TopRankResults.com during Bulldog Reporter's PR University event, Chicago 2007.
Modular Content: How to Repurpose Content Personalized for Target AudiencesTopRank Marketing Agency
Repurpose on Purpose: How to repurpose content for your target audience without breaking the bank. A modular approach to content that customizes repurposed content for specific target audiences and stages of the buying cycle. Lee Odden, CEO of TopRank Marketing.
Webinar with Lee Odden Author of Optimize and David Alston of Radian6 on how to optimize your Content Marketing Strategy. Optimize for customers, experiences and outcomes transcends SEO, Social Media and other tactics. This is a strategic approach to building a customer centric content marketing program that leverages both search and social media as discovery and engagement channels.
Where Does Search Fit in the Digital Marketing Mix? MnSearch Keynote 2014TopRank Marketing Agency
How search marketers can break free of silos through a more strategic, customer focused and multi-channel approach to digital marketing. Keynote presentation by TopRank Marketing CEO Lee Odden at the first MnSearch Summit conference in Minneapolis, 2014.
A collection of tools and perspectives that I carry (and use) to be successful in our digital world. All photos are from my Instagram account. #thingsicarry
In the Easy-as-Pie Guide to Content Planning, we offer simple tips and recipes that will improve your content planning and effectiveness. These recipes include:
Recipe #1 – Easy-as-Pie Content Planning
Recipe #2 – Easy-as-Pie People Planning
Recipe #3 – Easy-as-Pie Wins & Losses
Along with these recipes, you’ll find insights from the most brilliant content marketing chefs on the planet.
The 29 Content Marketing Secrets e-book includes tips and tactics from the top content marketing experts (aka Content Marketing Secret Agents) on the web.
Content Marketing Institute along with TopRank Online Marketing have tapped some of the top consumer brands like Kraft Foods, B2B brands like Intel, IBM and Cisco, industry thought leaders like Jason Falls, Ann Handley and Joe Pulizzi to compile this classified collection of expert content marketing intelligence.
You can hear these experts present at the Content Marketing World Conference in Columbus, OH Sept 4-6th, 2012.
e-book produced by TopRank Online Marketing.
Content Marketing presentation by Lee Odden of TopRank Online Marketing at Content Marketing World 2012.
Optimization is more than SEO and an "optimize and socialize" approach to content marketing improves awareness, engagement, community, leads and sales.
Content Marketing track keynote presentation at BlogWorld & New Media Expo New York 2012 by Lee Odden of TopRank Online Marketing.
Optimize and Socialize for Better Content Marketing Results.
Content is the currency for building social relationships that can boost earned media. If you want to ensure your brand gets in the media, then become the media. Presentation from PRSA International Conference on evolving digital PR through content marketing by Lee Odden, CEO of TopRank Online Marketing.
Social media marketing may be all the rage, but few companies are measuring results with any level of precision. The research would indicate that only 14% of senior marketers whose companies use social network marketing say they are tying their efforts to financial metrics. With social media becoming so engrained in the way companies do business, measuring its contribution on a wing and a prayer is no longer enough. CIOs need to help enforce disciplined approaches to website analytics, synchronizing metrics to capture and track leads and building 360° views of the customer.
Content Optimization: How To Integrate Search, Social And Inbound To Drive De...G3 Communications
Join author and consultant Lee Odden as he explains how to optimize inbound marketing campaign investments for better performance. Through an Attract, Engage, and Convert framework Lee will share case studies that illustrate how leading marketers are reaping rewards from integrating content marketing, social media and SEO.
How Webinars Can Fit into Your Content MarketingReadyTalk
In this webinar, experts will discuss webinar-related case studies from their team of reporters, along with an inside look at their own webinar efforts.
Their philosophy is to provide value to an audience (not push a product to prospective customers) with every webinar they conduct. Join us on May 31st, and hold them to that promise. Specifically, they'll discuss the three crucial phases of a webinar, with the goal of giving you (at the very least) one solid takeway to improve your own efforts:
Before: Developing webinar content and pre-event promotions
During: Managing the event in real-time and providing value to the audience
After: Reusing content and getting feedback
Getting to +1: A Social Approach to Winning Support for Search Marketing somisguided
How can Search Specialists help Marketing Generalists who are under pressure to understand and create a marketing strategy that addresses the growth of marketing channels (blogs, facebook, linkedin, twitter, pinterest, etc) and device choices (iPad, iPhone, Android, and other smartphones and tablets), on top of dealing with financial constraints.
What role can a Search Marketing Specialist play in a world where Generalists are required to have more and more specialized knowledge in each channel?
How can Search Marketing retain a place at the marketing table, secure the appropriate budget, and offer guidance on an integrated approach?
This presentation offers tips for Search Specialists looking to gain support from clients, managers, executives and other generalists.
Amplify your online marketing reach & effectiveness with integrated Social Media, SEO & Content Marketing. Presentation by Lee Odden of TopRank Online Marketing at SES Chicago in 2011.
Blogs are one of the most trusted forms of content for recommendations on the web and brands can improve reach and engagement by optimizing and socializing for customers.
This presentation outlines key strategies and tactics for companies to incorporate social media optimization and SEO to create more customer centric content that readers are inspired to share and link to.
Presentation by Lee Odden, CEO of TopRank Online Marketing.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
Slides for a talk by Rick Burnes on Sept. 18, 2009 for the New England Direct Marketing Association. The Talk covered ways to use content and social media to generate traffic and leads for your business.
Attendees will have exclusive access to new survey data highlighting which types of content are resonating with today’s B2B buyers, as well as delivery formats and tactics that cater to the time-starved, inundated buyer. Data highlights include the new platforms and channels through which buyers are accessing content, as well as the need for segmented content based on preferences and behavior.
Similar to Social Media & Content Marketing - An Optimized Approach #OptimizeBook (20)
How to create more credible and engaging content for B2B audiences featuring top interactive content formats, influencer engagement best practices and case studies from TopRank Marketing. Presentation given at B2BMX 2019 by Lee Odden.
Webinar on how B2B marketers can drive better content marketing performance with a "Best Answer" content marketing strategy. Includes examples, case studies and practical tips. Presentation by Lee Odden, CEO at TopRank Marketing in partnership with BuzzSumo.
Formulas for success with B2B influencer marketing featuring industry statistics, models and insights from interviews with senior marketing executives at SAP Ariba (Amisha Gandhi), Konstanze Alex (Dell) and Luciana Moran (Dun & Bradstreet). Ebook developed by TopRank Marketing.
In Ashley Zeckman's presentation from the 2017 Social Brand Forum, you'll find 5 key content ideas to help you overcome some of today's biggest marketing hurdles.
Influencer Marketing is a hot topic but for B2B marketers, is it mighty hype or great hope for B2B companies?
Lee Odden of TopRank Marketing is the recognized authority on B2B influencer and content marketing. In this presentation, he outlines top influencer marketing trends, research and 3 examples of how major B2B brands like Dell, Oracle and SAP are raising the bar on content marketing by working with influencers.
This presentation offers insight into the art and science of romancing B2B industry influencers to collaborate, co-create and advocate content using leading influencer marketing tools. Presented at MarketingProfs B2B Forum 2016 by Lee Odden, TopRank Marketing.
Winfluencer Marketing - How B2B companies are winning hearts and minds with influencer content. Presentation at UFX2016 Toronto, by Lee Odden of TopRank Marketing.
Modern civilization was built on the backs of great cities. Likewise, great businesses are now being built on the backs of B2B marketing. Cities like Rome, Athens, Hong Kong, and New York have been our models of culture and progress. And from the outside, these cities appear to function effortlessly. The truth is quite the opposite.
In order to build a successful B2B marketing empire, you must have a solid foundation in place. This eBook will cover the foundational elements of how to build your:
- B2B Marketing Strategy
- Marketing Career
- Marketing Squad
Gain insights and advice from top B2B marketers like Ann Handley, Michael Brenner, Chris Moody, Scott Monty, Lee Odden, Jason Miller and more!
Keynote presentation by Lee Odden: Participation Marketing: The New World of Content Co-Creation, Influencers & Integration for Public Relations. PRSA Strategic Collaboration Conference, Chicago 2016.
The power of integrating B2B influencer marketing with content marketing, a presentation given by Lee Odden of TopRank Marketing at the Oracle Modern Marketing Experience MME16 conference 2016.
Many marketers are banging their heads against the wall
wondering why influencers won’t return their emails or
promote their programs. The reason? Small mistakes can often have a big impact.
To help make your influencer marketing a winner, we have tapped 15 top marketing influencers for reasons they've not responded to a request and included 25 ways to help you win.
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...TopRank Marketing Agency
Have you been writing blog content targeted at The Dude when your real customer is Mr. Lebowski? Great content starts with understanding your audience, their pain points and finding a way to connect with them on another level. A successful approach to creative content starts with nailing your strategy and carries through to execution and even promotion. It’s time to recognize that a scattergun approach won’t help you grow subscribers, engage your readers and create loyal customers.
In this presentation you’ll learn ways to:
1 – Properly identify your target blog audience
2 – Help your readers solve a problem
3 – Incorporate storytelling into your content strategy
4 – Mesmerize your audience with visual blog content
5 – Amplify your message properly with social promotion
This is not ‘Nam. This is blogging. There are rules.
This eBook is the final of three from TopRank Marketing & Content Marketing World. Inside you'll find valuable advice from some of today's top marketers on the importance of content marketing measurement, and what you should be measuring now.
This eBook is the second of three from TopRank Marketing & Content Marketing World. Inside you'll find valuable advice from some of today's top marketers on how to take your content from supporting cast, to leading character.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Recruiting in the Digital Age: A Social Media Masterclass
Social Media & Content Marketing - An Optimized Approach #OptimizeBook
1. Social Media &
Content Marketing
An Optimized Approach
@LeeOdden
TopRankMarketing.com
TopRankBlog.com
CEO, Author, Blogger
OptimizeBook.com
@leeodden #OptimizeBook #smbmsp48
2. About Lee & TopRank Marketing
Attract – Engage – Convert
@leeodden #OptimizeBook #smbmsp48
3. Enough About Me, What About You?
Audience Poll:
What Are Your Social Objectives?
1. Awareness
2. Engagement
3. Customer Service
4. Direct Sales
5. Something Else?
@leeodden #OptimizeBook #smbmsp48
5. 69% 47%
SEO Email
76% 35%
88%
Syndication
Display
78% 12%
Paid Search Content Shares
of brand & agency marketers are
using social media for content
distribution.
@leeoddenSource: State of Content Marketing, Outbrain 2012
#OptimizeBook #smbmsp48
6. Why Invest in Social?
70% Increased presence
across platforms
Increased frequency
59% content publishing
50% More robust
social marketing mgt
More robust
45% social monitoring
More social
Source: eMarketer / Awareness Inc. 2012
33% presence
@leeodden #OptimizeBook #smbmsp48
7. BUT… Is it Integrated?
?
@leeodden #OptimizeBook #smbmsp48
8. Is it Optimized?
Contributed
Articles
Live Events ?
Case Studies
Facebook Twitter
Infographic
Blogs Videos
@leeodden #OptimizeBook #smbmsp48
9. Optimized & Integrated Is Powerful
Customer Goals + Business Value Meet Customer Needs
= Content Marketing Strategy = Achieve Business Outcomes
Blogs
Live Events
Contributed Articles
Twitter
Facebook
Videos
Infographic
@leeodden #OptimizeBook #smbmsp48
10. Persona
“Jane Exec”
Influences CEO
Marketing
Goals:
Fast, Save Optimization
$, Service
awareness interest consideration purchase retention advocacy
Blog Facebook Email Offer Tips Articles Blog
Fast
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@leeodden #OptimizeBook #smbmsp48
14. To Optimize Is Continuous
Hypothesis
Plan
Implement
Measure
Refine
Repeat
@leeodden #OptimizeBook #smbmsp48
15. It’s Time to Re-Think “Optimization”
Today’s digital world is complex, diverse, and changing
fast.
To “Optimize” is to know customers, technology and
continuously adapt to reach business goals.
Consumers are empowered by technology, expect
more: user experience, speed, service.
@leeodden #OptimizeBook #smbmsp48
16. To Optimize is Relevant to All
Corporate Content
and Objectives
Public Human Customer
Marketing
Relations Resources Service
@leeodden #OptimizeBook #smbmsp48
17. But First Things First:
To Optimize Social
Media & Content,
You’ll Need to
Know the Customer
and their Journey.
@leeodden #OptimizeBook #smbmsp48
21. Social Media & Content Lifecycle
Newsletter
Social Ads
PPC Reviews Community
Forum Social Networks
Email Blog
Website Blog
Online Ads Media
consideratio
awareness purchase retention advocacy
n
Direct Mail
Email Store FAQ
Word of Mouth Promotions
Knowledge Base
P
Ecommerce
R Radio
TV
Print
@leeodden #OptimizeBook #smbmsp48
22. Optimize Across the Customer Lifecycle
Advocacy Awareness
Retention Interest
Purchase Consideration
@leeodden #OptimizeBook #smbmsp48
23. Map Content to Customer Journey
Source:
First 10 &
Smart Insights
@leeodden #OptimizeBook #smbmsp48
24. Map Brand & Buyer Goals to Info
Source: heidicohen.com/content-marketing-purchase-process/
@leeodden #OptimizeBook #smbmsp48
25. Lifecycle
Optimization
Disconnect
It’s not the media format
that’s most important,
it’s the information.
Right: Info, Format, Timing
@leeodden #OptimizeBook #smbmsp48
26. Operationalize Optimization
awareness interest consideration purchase retention advocacy
Who is What do What stories Make it
your they care will connect easy to find
audience? about? you? & share
Preferences Search & Editorial Social & SEO
Pain Points Social Data Calendar, Networking, P
Behaviors Sources Repurpose R, Linking
@leeodden #OptimizeBook #smbmsp48
27. Optimize Customer Segments
awareness interest consideration purchase retention advocacy
Align Topical Needs With Content
Buying
Keywords Social Topics Content Type
Cycle
Awareness broad general issues blog, byline, social
Stan
Interest category investigative video, social
feature comparison,
Consideration comparison demos
reviews
Customer Segment Pain Purchase transactional referrals exclusive
Points & Goals
Retention tips connect with other users be a resource
• Save time
• Save money Advocacy supporting participation deliver as promised!
• Dissatisfaction
• Status
@leeodden #OptimizeBook #smbmsp48
28. Social Content Matrix
awareness interest consideration purchase retention advocacy
Topical Blog Post Infographic Video Facebook Post
Theme
Blog Post Infographic Video Facebook Post
Blog Post Infographic Video Facebook Post
Blog Post Infographic Video Facebook Post
Blog Post Infographic Video Facebook Post
Weave Themes Into Stories
@leeodden #OptimizeBook #smbmsp48
29. Social Topic Matrix
Keyword 1 Keyword 2 Keyword 3 Keyword 4
Keyword A Blog Post Infographic Video News Release
Keyword B Blog Post Infographic Video News Release
Keyword C Blog Post Infographic Video News Release
Keyword D Blog Post Infographic Video News Release
Keyword E Blog Post Infographic Video News Release
Create a Topic Matrix
@leeodden #OptimizeBook #smbmsp48
30. Measuring Business Value
Social Content KPI’s Business Outcomes
• Fans • Share of Voice
• Friends • Improve Service
• Followers • Shorter Sales
• Comments Cycles
• Likes • Increased Order
• Google Plusses Quantity, Frequency
• Links • More Referrals
• SERPs • Lower Marketing
• Search Traffic Costs
• Grow Revenue
• Improve Profits
@leeodden #OptimizeBook #smbmsp48
31. 1 Content & Media Discovery
Audience?
Goals?
Search?
Social?
Prospect Journalist Customer Influences?
“Real influence isn’t huge fan & follower counts,
it’s niche communities that take action”
@leeodden #OptimizeBook #smbmsp48
32. B2B Marketing SaaS
Audience: Sales, Marketing
Execs
Keywords: Broad & Category
Content: Resource Center,
Blogs, Social Content, Media
Optimize: Corp Site, Articles,
Blogs, Digital Assets, Social
Socialize: FB, LinkedIn, G+,
Slideshare, Twitter, YouTube
Integration: Marketing & PR
Measure: Non-Brand Keyword
Traffic, Social KPIs, Leads,
Conversions
@leeodden #OptimizeBook #smbmsp48
34. KPIs & Business Outcomes
KPIs:
20k+ Blog Subscribers
2,000+ customers, 4+ years
• 700% revenue growth past
24k Facebook Fans
2 years*
46k Twitter Follows • Fastest growing SaaS after
5,000+ LinkedIn Group salesforce.com (Jon Miller, VP Marketing)
Members
• SEO & Blogs most
100’s top 10 Google effective lead gen source
positions
“b2b marketing” (Jon Miller, VP Marketing)
@leeodden #OptimizeBook #smbmsp48
35. 2 Content & Media Consumption
What’s the narrative?
How will your content
persuade?
• Formats, Devices
• Social topics, keywords
• Editorial calendar
“To stand out, your content should stand
for something: unique & specific.”
@leeodden #OptimizeBook #smbmsp48
36. Consumption: F100 B2B
Video Content
• Target audience engaged by video
Web analytics, social shares,
competitor analysis
• No new budget to create video
• 100+ non-promoted or offline videos
• Audit video assets into themes
that align with editorial plan
• Apply Social & SEO best practices
• Create channels by segment
• Schedule uploads & shares
• Result: Drives
awareness, engagement, education
@leeodden #OptimizeBook #smbmsp48
37. 3 Content & Media Engagement
What kind of engagement
do your customers expect?
What topics will inspire
action along the customer
lifecycle? Prospect Customer
“Your community will be as interested in
your content as the interest you show in
the community.”
@leeodden #OptimizeBook #smbmsp48
38. Engagement: F100 Technology
SMB Community
Target SMB audience seeks a “safe”
environment to be educated on tech topics
• Content Strategy aligns customer
tech needs with editorial plan
• Audit 100’s of existing content &
media assets for repurposing
• Develop new content, co-create
content with partners
• Content attracts & engages – gives more
data for future content
@leeodden #OptimizeBook #smbmsp48
39. Optimization is an Approach
Set Goals
Repeat Make a Plan
ABO
Refine Implement
Monitor &
Measure
@leeodden #OptimizeBook #smbmsp48
40. Makes Sense, But…
Can We Really Do
This?
@leeodden #OptimizeBook #smbmsp48
41. Yes You Can
You Can Do Anything!
@leeodden #OptimizeBook #smbmsp48
43. Optimized Planning: WHAT & WHY
1. View of Search, Social &
Content from 360 Degrees
2. Optimize Everywhere:
Marketing & PR, B2B or B2C, SME or LE.
3. Research, Audit & Listen
4. Set Goals, Create a Roadmap
@leeodden #OptimizeBook #smbmsp48
44. Optimized Implementation: HOW
Audience & Personas
Keyword & Topic Research
Content Plan
Creation & Curation
Content Optimization
Social Networking
Promotion
Measure & Refine
OptimizeBook.com
@leeodden #OptimizeBook #smbmsp48
45. Optimized to Scale: WHO
Assess your organization’s
“optimization readiness” &
identify training opportunities.
Make integrated search,
social & content marketing
part of your processes.
OptimizeBook.com
@leeodden #OptimizeBook #smbmsp48
46. Optimize Is A
State of Mind
@leeodden #OptimizeBook #smbmsp48
47. Thank You
lee@toprank.org
OptimizeBook.com
TopRankMarketing.com
TopRankBlog.com
@leeodden #OptimizeBook #smbmsp48
Editor's Notes
Lee Odden's new book, Optimize: How to Attract and Engage More Customers By Integrating SEO, Social media, and Content Marketing, gives readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. We're pleased to have Lee back on the SMBMSP stage to dive deeper into the connection between social media and content marketing. Whatever your goals, marrying social media and content for a particular audience can produce a mutual win. Lee will share the value of guiding the integration of different social channels with a contact strategy, how social can shape the customer journey and act an influencer as part of an integrated campaign, and more.Connect with Lee:http://twitter.com/leeoddenhttp://www.toprankmarketing.comhttp://www.toprankblog.comhttp://optimizebook.com
Lee Odden is the CEO of TopRank Online Marketing, editor at MarketingBlog.com and Author of the new book, Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing published by Wiley. He's been cited in the New York Times, Forbes, The Economist and The Wall Street Journal for his internet marketing and PR expertise and writes a Social Media Marketing column for ClickZ. Lee has worked with hundreds of companies developing strategic search, social and content marketing programs and speaks internationally on the convergence of internet marketing, PR and new media.